Gary Sheffer is a senior corporate strategist at Weber Shandwick, where he advises on “high-level” corporate, executive reputation and engagement, government and cultural issues. Sheffer joined the Page Center advisory board last fall.
Prior to his role at Weber Shandwick, Sheffer was the head of global communications and public affairs at… More
By Tom Martin, former vice president of communications at ITT and FedEx, current executive-in-residence at the College of Charleston and Page Center advisory board member
It seems that barely a week goes by without another major corporate scandal capturing our collective attention. The latest headline grabber was Wells Fargo. The megabank admitted to falsely creating or applying for… More
By Denise Bortree, director of the Page Center and associate professor of advertising/public relations
This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I… More
With around 150 attendees, many of them advertising/public relations students, Lewis Goldstein’s presentation was multi-faceted. He shared his path to promoting a healthy lifestyle for a company he believes in and gave many examples (ads, videos, social media campaigns) on how he does it.
Our research funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State suggests that public relations professionals can enhance media relationships in times of crisis through providing more complete, timely and accurate information to media professionals.
Through 40 in-depth interviews with media professionals (i.e., reporters, journalists, bloggers, etc.), we examined how these professionals… More