By J. Suzanne Horsley, University of Alabama, and Jill M. Bode, Designed Write Public Relations
Over the past year, the Arthur W. Page Center grant funds supported our efforts to talk with communicators from governments, emergency management agencies and nonprofits that respond to disasters. We asked our participants to take us deep behind-the-scenes to help us and other… More
Corporate social advocacy and CEO advocacy are becoming increasingly relevant topics of study in the communications field. While studying differences between forms of advocacy-focused content, Page Center scholars found that the level of controversy plays a role in a message’s impact.
By Stevie Berberick, post-defense doctoral candidate at Penn State
Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that for strategic communication practitioners social media matters.
By Marlene S. Neill, Baylor University, and Nancy Weaver, The Cosmopolitan of Las Vegas
The majority of millennial public relations practitioners indicated they did not feel prepared to provide ethics counsel, and surprisingly did not even expect to face ethical dilemmas, according to survey research conducted with newer members of the Public Relations Society of America.
By Rebecca McEntee, South Dakota State University; Renita Coleman, University of Texas; and Carolyn Yaschur, Augustana College.
Professionals charged with communicating for non-profit and social movement organizations have a special obligation to promote the greater good. They have been called “moral visionaries,” tasked with serving as moral educators.
In order to help these communicators achieve this goal,… More