Blog Archive for Research Category

Barbara Miller Gaither and Janas Sinclair,

Corporate environmental ads are more persuasive when concern is high

October 2, 2017

By Barbara Miller Gaither, Elon University, and Janas Sinclair, University of North Carolina at Chapel Hill

While messages about the environment and climate change may be increasingly prominent, they involve complex scientific and public policy issues. In a study funded by the Page Center, we asked how members of the general public who lack environmental expertise make sense… More

Virginia Harrison

‘I don’t consider myself a corporate fundraiser’ and other lessons from corporate relations officers

September 22, 2017

By Virginia Harrison, Penn State PhD student

This summer, I set out to better explain how corporate social responsibility (CSR) relationships affect the success of their nonprofit partners, thanks to a Page Center grant. Focusing on large public universities in the United States, I interviewed 13 corporate relations officers at higher education institutions about their experiences working with… More

Wunpini Fatimata Mohammed, Anli Xiao, Erica Hilton

Ghanaian telecommunications companies incorporate democratic principles in CSR practice

September 12, 2017

By Wunpini Fatimata Mohammed, Anli Xiao and Erica Hilton, PhD students at Penn State

The African nation Ghana is gradually working its way toward middle-income status. However its development does not manifest in the largely under-developed northern part of the country, ironically, where the largest number of non-governmental organization (NGOs) in the country are located. It is against… More


When planning CSR, engagement gets employees on board

September 5, 2017

When companies begin planning corporate social responsibility (CSR) strategies, executives will want to get their stakeholders involved from the beginning, according to a recently published Page-funded study.

Published online this month in Public Relations Review, the study asked communication, CSR and sustainability managers from major U.S. companies how they viewed their company’s CSR initiatives and what, if… More

Nicole Lee, Matthew VanDyke, Appalachian State University Rachel Hutman

Political ideology drives perceptions of climate change messages

July 27, 2017

By Nicole Lee, North Carolina State University, Matthew VanDyke, Appalachian State University, and Rachel Hutman, W2O Group

Political ideology can predict how people perceive messages about polarized scientific issues. We conducted two Page-funded studies that examined the way climate change is framed and the impact of different message frames based on the audience’s political ideology. The results of… More