Blog Archive for Research Category

By Luke Capizzo and Andrea Martinez Gonzalez

Examining the psychological implications of authentic CSA across environmental and racial justice

March 18, 2024

By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University

Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.

As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More

Obar and Akinyemi from York University in Canada

Assessing transparency of corporate digital analytics – Scholar Q&A

January 15, 2024

It’s a near certainty that you have a social media account and/or have made an online purchase in your lifetime. But how certain are you about how those companies store or use your data? Sure, you clicked the “Terms and Conditions” button, but do you know if the company might use your data for digital analytics? To develop artificial… More

Keonyoung Park, assistant professor at Hong Kong Baptist University

An interdisciplinary study on how AI affects CSR - Scholar Q&A with Keonyoung Park

December 5, 2023

If you’ve read the Page Center blog the past couple months (or any news outlet, really), it’ll be no surprise to hear that artificial intelligence technology has affected every inch of public communication. Corporate social responsibility (CSR) – an expectation that companies engage in responsible activities that contribute to community, the environment, and society – is no different. First-time… More

Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida

Adapting organizational tactics for digital internal listening – Scholar Q&A

December 4, 2023

For as long as businesses with employees have been around, there has been some form of internal organizational listening. But over the years, things change, and businesses need to adapt to ensure their employees feel heard and respected. Page Center scholars Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida, are leading a project… More

I-Huei Cheng, National Chengchi University

PR as counsel for the ethical use of AI – Scholar Q&A with I-Huei Cheng

November 29, 2023

The infiltration of artificial intelligence into nearly all aspects of business may mean new responsibilities for public relations practitioners. Page Center scholars I-Huei Cheng, National Chengchi University; Karla Gower, University of Alabama; and Seow Ting Lee, University of Colorado Boulder, are leading a project that will help reveal some of those responsibilities. The project will also learn how practitioners… More

Ying Xiong and Joon Kyoung Kim, University of Rhode Island

Helping companies stay transparent about their AI use when hiring – Scholar Q&A

November 16, 2023

Artificial intelligence is finding a role in nearly every major industry. Human resources is no different. Two scholars are leading a project that will help companies become more transparent about using AI in their hiring practices. The project will not only gauge how people feel about AI, but will also help build trust between companies and stakeholders about how… More

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