By Leticia Bode, Georgetown University; Melissa Tully, University of Iowa; and Emily Vraga, George Mason University
During the 2016 United States presidential election campaign, the term “fake news” rose to prominence in popular culture and conversation. The realization that people and groups were intentionally creating, disseminating, and popularizing “news” stories that were deliberately fake—not based on any facts… More
By Stevie Berberick, post-defense doctoral candidate at Penn State
Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that for strategic communication practitioners social media matters.
By Stevie Berberick, Pennsylvania State University
Transgender individuals (folks whose gender identity does not align with the sex they were assigned at birth) are among one of the most marginalized groups in our society. One comprehensive study found that 51 percent of transgender individuals faced job loss due to a refusal to recognize gender identity as… More
At its core, social media is all about two-way communication. Users share moments, ideas and opinions, and comment on others’ moments, ideas and opinions. Communicators who run accounts for businesses often embrace this back-and-forth in order to learn how to better engage their audiences.
But why? What motivates a social media manager to reach across company lines and… More
With hundreds of millions of active users— many of them young people—the power of photo/video-sharing social network Instagram has become too big to ignore.
Just as social media managers solidified their Facebook and Twitter strategies, Instagram gained immense popularity. Late last year, it surpassed Twitter’s user total. Communicators know the visual-based platform is an important vehicle to the… More