Guidelines for Ethics Curriculum Grant Applications

The goal of the Call for Teaching Curriculum is to develop modules that will be available for students and faculty in strategic communication. The 14 module topics to be funded can be found on the 2016 call for grants proposals page. The final lessons will be provided online, and content will be standardized so students can move from one module to another and gain insights into public relations and strategic communications ethics.

Applicants for grants should submit a separate proposal for each module that he or she wishes to develop. Proposals will be reviewed by a panel of experts, and successful grants will commence upon notification and run through December 31, 2016. Modules should be completed, including all elements, by the end of the funding period.

Grant proposal guidelines

Proposals should include all of the following in a Word or PDF file and should be uploaded on the Page Center website using the proposal submission form.

  • Module description: Proposal should include a description of a two-lesson module that the applicant will develop if funded. It should include a primary lesson on the topic chosen from the call for grant’s list of module topics as well as a secondary lesson that will supplement the primary lesson.
  • Learning objectives: Detail the learning objectives for both lessons.
  • Lesson structure: Provide the outline of the lessons that you will create, possibly including purpose, materials, body of lesson, key concepts, activities and evaluation.
  • Videos: Authors will be required to create a short video introducing the topics in the lesson. This may include a video of you sharing key ideas or a video illustrating concepts in the lesson (the Center will provide guidance of video creation if needed). Explain what you will include in your videos.
  • Case study: Suggest and justify a case study that you will include in the lesson.
  • Activities: Describe activities that you would include in the lesson and how these would help satisfy the learning objectives.
  • Assessment: Explain how you would assess learning in the lesson.

Please include your teaching philosophy and curriculum vita with the grant proposal materials.

Completed modules will include specific elements, to create a parallel between lessons, so faculty can more easily adopt the materials into the classroom. Please note, authors do not need to include this content in the grant proposal. These materials will be developed after proposals are accepted.

Final modules will include the following:

  • Two lesson plans to be shared with faculty who choose to adopt the materials into the classroom
  • PowerPoint to be used by faculty
  • Written content for students that will appear on the final lesson website
  • Two original videos (one for each lesson) that introduce the topics of the lessons
  • Case study that illustrates key topics for the lesson
  • Discussion questions
  • Digital resources for further information
  • Activities with grading guide
  • Quiz/test assessment with answers

Curriculum grant timeline:
March 1, 2016 - Deadline for curriculum proposals
April 15, 2016 - Authors notified of grant acceptance
June 1, 2016 - Contracts completed
July 1, 2016 - Conference call – introduction to the process
August 1, 2016 – Final outline submitted
September 1, 2016 - Conference call - questions and challenges
October 1, 2016 - Mid-process report due
November 1, 2016 - Conference call – digital resources
December 1, 2016 - Conference call
December 31, 2016 - Final materials submitted