- Master's: University of Missouri
Anli Xiao received her master's degree at the University of Missouri. She is interested in new media’s impact on nonprofit organizations/advocacy groups’ public relations. She would like to study how social media and applications mediate public relations outcomes for such groups; to see how social media and applications affect the legitimacy and efficacy of these organizations’ initiatives; and to measure how social media and applications influence the public’s behavioral intentions. She would also like to investigate the optimization of nonprofit public relations efforts by combining traditional and new media.