Artificial humans
\nDigitally mediated communication
\nHealth behavior change
\nHealthcare outcomes
\nInteractive media
\nInformation processing
\nMedia effect research
\nMedia psychology
\nSocial media communication
\nSocially responsible AI
\nSymptom management of chronic diseases
", "education": "Bu Zhong, an assistant professor, senior research fellow of the John Curley Center for Sports Journalism, and faculty affiliate of the Media Effects Research Lab, teaches TV news reporting, news media ethics, international mass communications and world media systems. His research concentrates on decision making, social networking, media ethics and judgment in consuming and producing news and sports information. His work has been published in Journal of Communication, Journalism and Mass Communication Educator, Newspaper Research Journal, American Behavioral Scientist and International Journal of Sports Communication. Before he joined the Penn State faculy, he had more than 10 years of work experience at CNN Washington Bureau in D.C., CNN Center in Atlanta, and China Daily in Beijing.
", "bio": "Introduction
\n\n\t
\nDr. Bu Zhong is a tenured full professor at the Bellisario College of Communications and an affiliate professor at the College of Information Sciences and Technology, The Pennsylvania State University. He is also a faculty affiliate at the Center for Socially Responsible Artificial Intelligence (CSRAI), Center for Social Data Analytics (C-SoDA), Media Effects Research Lab, Science Communication Program, Information Communication for Development Consortium (ICT4D), and Consortium on Substance Use and Addiction (CSUA). He is the former president of the Chinese Communication Association and former head of the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication (AEJMC). Currently, he is the Senior Editor of Computers in Human Behavior, a grant reviewer for the U.S. National Science Foundation FastLane, and the Hong Kong Research Grant Council.
\n\n\tResearch
\nHis research shines a light on the overlooked effects of digital technology and interactive media. He applies decision-making theories to the analysis of information processing and its effects on behavior, cognition, mental health, and well-being. He explores human-technology interactions as a complex adaptive system, in which the complexity of social systems and health disparities driven by digital transformation has been extensively scrutinized. Special attention has been paid to research projects with profound social consequences and implications. Overall, his research addresses human communication and information processing powered by technology, but not technology per se. His research has been published in leading journals in communication studies, h,ealth and information sciences, such as Journal of Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, International Journal of Information Management, Journal of Internet Medical Research, and Computers and Electronics in Agriculture. In 2022, he published the book Social Media Communication: Trends and Theories (Wiley-Blackwell).
\n\n\tTeaching
\nAt Penn State, he teaches journalism and social media analytics, news media ethics, international mass communication, world media system, and TV news reporting. In recent years, he mainly teaches courses he created at Penn State, including “COMM 365 – Social Media Communication and Strategies” for undergraduates, “COMM 835 – Social Media Communication” for M.A. students at the Penn State World Campus, and “COMM597 – Social Media Research Seminar” for Ph.D. students, which attracts doctoral students from other Penn State colleges, including the College of Information Sciences and Technology, Smeal College of Business, and College of the Liberal Arts.
\n\n\tProfessional Experience
\nBefore he joined the Penn State faculty, he worked as a journalist for over a decade on both sides of the Pacific, for China Daily in Beijing, CNN Bureau in Washington D.C., and CNN/USA in Atlanta. He holds a Ph.D. degree from the Philip Merrill College of Journalism, University of Maryland – College Park, a master's degree from Missouri School of Journalism, University of Missouri – Columbia, and a B.J. from China School of Journalism, Beijing, China.
", "cv": [], "department": [ "emeritus", "journalism", "mediaEffectsLab" ], "researchCenters": [ "curleyCenter", "ict4d", "mediaEffectsLab", "scienceCommunication" ], "mediaEffectsLabAffiliation": { "32368": { "type": "mediaEffectsLabAffiliation", "enabled": true, "collapsed": false, "fields": { "mediaEffectsLabAffiliation": "Faculty Affiliate, Media Effects Research Lab" } } }, "ict4dPositionAffiliation": null, "directorySortOrder": null, "publications": "\n\tDenise Sevick Bortree is associate dean for academic affairs, professor in the department of advertising/public relations, and the director of the Arthur W. Page Center. She brings more than 10 years of practical experience to her teaching, including positions as communication manager, public relations manager and marketing manager for a number of organizations.
\n\n\tShe was selected for the Big 10 Academic Leadership Program in 2019-2020, and she received the 2020 Milton S. Eisenhower Award for Distinguished Teaching for her mentorship and instruction. In 2010 Bortree received the Deans' Excellence Award for Research and Creative Accomplishments from the Donald P. Bellisario College of Communications at Penn State, and in 2016 she received the Dean's Excellence Award for Integrated Scholarship. She was selected to participate in the Scripps Howard Leadership Academy in 2013.
\n\n\tBortree researches and writes on nonprofit organizational communication and sustainability. She has authored more than 30 peer-reviewed journal articles that have been published in journals such as Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Nonprofit Management and Leadership, Public Relations Review, the International Journal of Nonprofit and Voluntary Sector Marketing and the International Journal of Volunteer Administration. She has co-edited two books, one titled Talking Green: Exploring Contemporary Issues in Environmental Communications that published in 2012 and the other titled Ethical Practice of Social Media in Public Relations that published in 2014.
\n\n\tShe was selected by the United Nations Volunteers to write a background paper titled “Volunteerism as a Force for Social Inclusion” for its 10-year report on volunteerism, The State of the World’s Volunteerism.
\n\n\tShe has guest edited three special issues of journals on topics including corporate social responsibility (Public Relations Journal), nonprofit public relations (Journal of Public Relations Research), and nonprofit organizations relationship building (PRism). She has presented more than 30 conference papers at national and international conferences where she has won numerous top paper awards.
\n\n\tBortree sits on the editorial boards of the Journal of Public Relations Research and the Journal of Public Interest Communication, and she has held leadership roles with the Association for Education in Journalism and Mass Communication (AEJMC) including chair of the PF&R committee and head of the public relations division. In addition, she is a past chair for the Association/Nonprofit Division of the Public Relations Society of America (PRSA).
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Can I turn down a work assignment?", "articleWebLink": "http://news.psu.edu/story/388899/2016/01/25/academics/ask-ethicist-can-i-turn-down-work-assignment-goes-against-my?utm_source=newswire&utm_medium=email&utm_term=388997_HTML&utm_content=01-25-2016-23-42&utm_campaign=Penn%20State%20Today" } }, "54227": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Page Center to fund sustainability communication, other ethical topics", "articleWebLink": "http://news.psu.edu/story/339950/2015/01/08/academics/page-center-fund-sustainability-communication-other-ethical-topics" } }, "54228": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Sustainability Unites brings groups together", "articleWebLink": "http://www.collegian.psu.edu/news/campus/article_c76277cc-c523-11e3-8d5a-001a4bcf6878.html" } }, "54229": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { 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"linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Komen foundation works to regain support", "articleWebLink": "http://www.nytimes.com/2012/11/09/giving/komen-foundation-works-to-regain-support-after-planned-parenthood-controversy.html?pagewanted=all&_r=1&" } }, "54234": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Halos can turn to horns, donors find", "articleWebLink": "http://www.npr.org/2012/02/10/146636350/halos-can-turn-to-horns-corporate-donors-find" } }, "54235": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Faculty member selected to collaborate on U.N. report", "articleWebLink": "http://live.psu.edu/story/54533" } }, "54236": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "How crises create jobs in communications", "articleWebLink": 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"Dardis", "email": "fed3@psu.edu", "password": null, "admin": "0", "locked": "0", "suspended": "0", "pending": "0", "lastLoginDate": null, "invalidLoginCount": null, "lastInvalidLoginDate": null, "lockoutDate": null, "hasDashboard": "0", "passwordResetRequired": false, "lastPasswordChangeDate": null, "unverifiedEmail": null, "newPassword": null, "currentPassword": null, "verificationCodeIssuedDate": null, "verificationCode": null, "lastLoginAttemptIp": null, "authError": null, "inheritorOnDelete": null, "id": 22786, "tempId": null, "draftId": null, "revisionId": null, "isProvisionalDraft": false, "uid": "a5f6360d-d230-4200-a112-b1437fd81b2d", "siteSettingsId": 22786, "fieldLayoutId": 25, "contentId": 17140, "enabled": true, "archived": false, "siteId": 1, "title": null, "slug": null, "uri": null, "dateCreated": "2021-05-24T16:13:22-04:00", "dateUpdated": "2025-06-23T08:19:43-04:00", "dateLastMerged": null, "dateDeleted": null, "trashed": false, "isNewForSite": false, "canonicalId": 22786, "ref": "fed3@psu.edu", "status": "active", "structureId": null, "url": null, "cooldownEndTime": null, "friendlyName": "Frank", "fullName": "Frank Dardis", "isCurrent": false, "name": "Frank Dardis", "preferredLanguage": null, "remainingCooldownTime": null, "jobTitle": "Associate Professor", "officeLocation": "212 Carnegie Building", "phoneNumber": "814-863-7993", "personType": "facultyStaffGrad", "directoryPhoto": [ "7472" ], "graduateFaculty": true, "expertise": "Frank Dardis is a faculty affiliate of the Media Effects Research Lab and teaches courses on strategic communication, advertising and marketing, and advertising / public relations research methods. His research focuses on the psychological and persuasive effects that informational messages have on people. Specifically, he has examined message framing, media framing, advocacy appeals, sponsorship messages, and repeated message exposures within both sociopolitical and marketing / consumer-related contexts. He has investigated message effects regarding sociopolitical topics such as social movement organizations, war protest, environmentalism, capital punishment and political apathy. His consumer-oriented research focuses on the impact of advertising messages on individuals' information processing and brand / corporate attitudes. In addition to regularly presenting his research at major academic conferences, he has published articles in journals such as Mass Communication and Society, International Communication Gazette, Communication Quarterly, Journal of Political Marketing and Journal of Consumer Behavior.
", "bio": "\n Offering a substantial mix of both professional and academic experience, Frank Dardis teaches courses that encompass many areas of advertising and marketing communications: COMM 424 Advertising Campaigns, COMM 422 Advertising Media Planning, COMM 450A Digital Campaigns, and COMM 420 Research Methods in Advertising and Public Relations. He also teaches a graduate seminar in strategic communications (COMM 520), an online M.P.S. course in strategic communications theory and practice (COMM 531), and a first-year seminar on non-traditional marketing-communications methods. From 2015-2018, he was Lead Faculty of the online Strategic Communications program.
\n\n
\n Dardis is a Senior Research Fellow at the Arthur W. Page Center for Integrity in Public Communication and is a Faculty Affiliate of Penn State’s Media Effects Research Laboratory. Most of Dardis’ current research focuses on the persuasive and psychological effects that strategic communications and messages have on individuals. His consumer-oriented research focuses on the impact of advertising messages and corporate communications on individuals’ information processing and brand/corporate attitudes. Much of his recent research explores the effects of branded content within interactive media. He also has investigated attitude formation and change pertaining to sociopolitical topics such as social movement organizations, war protest, environmentalism, capital punishment and political apathy.
\n
\n In addition to regularly presenting research papers at major conferences, Dardis’ work has appeared in publications such as Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Consumer Behavior, Journal of Consumer Marketing, Mass Communication and Society, Media Psychology, Journal of Promotion Management, Corporate Communications: An International Journal, and Public Relations Review. He also currently is Associate Editor of Journal of Promotion Management and sits on the Editorial Boards of Journal of Interactive Advertising and Mass Communication and Society.
\n
\n Prior to receiving his Ph.D. from the University of South Carolina, Dardis earned both his Bachelor's and Master's degrees at the University of Florida. During most of the 12-year period between his Bachelor's degree and Ph.D., he worked in advertising and marketing communications for several large corporations, including an Anheuser-Busch subsidiary, a golf course/community developer and a professional baseball team.
\n REFEREED PUBLICATIONS
\nVafeiadis, M., Dardis, F. E., Diddi, P., Overton, H., & Buckley, C. (2025). Saying the right things to the right audience: The influence of message strategy and consumer demographics on reactions to corporate social advocacy (CSA) communications. International Journal of Business Communication. https://doi.org/10.1177/23294884251336354
\nDardis, F. E., Haigh, M. M., Overton, H., & Bailey, E. (2025). Optimizing brand perceptions by aligning corporate communication strategy with message framing strategy in CSR messages. Journal of Promotion Management, 1–33. https://doi.org/10.1080/10496491.2025.2484713
\nOverton, H., Vafeiadis, M., Diddi, P., Buckley, C., & Dardis, F. E. (2025). Examining the impact of corporate social Advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions. Corporate Communications: An International Journal, 30(7), 21-43. DOI: 10.1108/CCIJ-05-2024-0080
\nDardis, F. E., Buckley, C., Mitra, P., Heaton, C., & Xiao, A. (2025). Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X. International Journal of Information Technology, 17(1), 395-407. https://doi.org/10.1007/s41870-024-02263-5
\nWei, L., Schmierbach, M., Liu, B., Kang, J., Chen, C., Dardis, F. E., Tan, R., & Cohen, E. (2025). Amplifying player experience to facilitate prosocial outcomes in a narrative-based serious game. Media and Communication, 13. https://doi.org/10.17645/mac.8637
Maksi, S. J., Long, J. W., Keller, K. L., Dardis, F. E., Freeman, J., Veechi, M., Emond, J. A., & Masterson, T. D. (2024). Exploring adolescent vulnerability to influencer product endorsement on snack intake within a livestreaming context. Technology, Mind, and Behavior, 5(2), 1-11. DOI: https://doi.org/10.1037/tmb000...
\nMaksi, S. J., Keller, K. L., Dardis, F. E., Veechi, M., Freeman, J., Evans, R. K., Boyland, E., & Masterson, T. D. (2024). The food and beverage cues in digital marketing (FBCDM) model: Special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research. Frontiers in Nutrition, 10, 1-15. DOI: 10.3389/fnut.2023.1325265\n
\n\n
Harrison, V., Vafeiadis, M., Diddi, P., Buckley, C., & Dardis, F. E. (2022). Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review, 48(5). https://doi.org/10.1016/j.pubrev.2022.102184
\nFreeman, J., & Dardis, F. E. (2022). Kidfluencing: The role of selling intent, logo presence, and disclosure modality on parental appraisal. Journal of Current Issues & Research in Advertising, 43(3), 256-273. DOI: 10.1080/10641734.2022.2037111
\nDiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M., & Eng, N. (2022). Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience. Public Relations Review, 48(3), 1-12.
\nVafeiadis, M., Harrison, V., Diddi, P., Dardis, F. E., & Buckley, C. (2021). Strategic nonprofit communication: Effects of cross-sector corporate social responsibility (CSR) alliances on nonprofits and the mediating role of social-objective achievement and consumer brand identification. International Journal of Strategic Communication, 15(4), 275-292.
\nDardis, F. E., Schmierbach, M., Sherrick, B., & Luckman, B. (2019). How game difficulty and ad framing influence memory of in-game advertisements. Journal of Consumer Marketing, 36(1), 1-11. [Lead Article.]
\nDardis, F. E., Schmierbach, M., Sherrick, B., Waddell, F., Aviles, J., Kumble, S., & Bailey, E. (2016). Adver-where? Comparing the effectiveness of banner ads and video ads in online video games. Journal of Interactive Advertising, 16(2), 87-100. [Lead Article.]
\nDardis, F. E., Schmierbach, M., Ahern, L., Fraustino J., Bellur, S., Brooks, S., & Johnson, J. (2015). The effects of in-game virtual direct experience (VDE) on reactions to real-world brands. Journal of Promotion Management, 21(3), 313-334.
\nKim, K., Schmierbach, M., Bellur, S., Chung, M. Y., Fraustino J., Dardis, F., & Ahern, L. (2015). Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment. Computers in Human Behavior, 48, 695-705.
\nDardis, F. E., Schmierbach, M, Sherrick, B., Waddell, F., & Aviles, J. (2015). “Which way to go? The relative effectiveness of branded advergames, banner ads, and pre-roll ads on brand recall in video games.” Proceedings of the 2015 Conference of the American Academy of Advertising.
\nDardis, F. E., & Schmierbach, M., & Limperos, A. (2012). The impact of game customization and control mechanism on recall of integral and peripheral brand placements in video games. Journal of Interactive Advertising, 12(2), 1-12. [Lead Article.]
\nSchmierbach, M. Xu, Q., Oeldorf-Hirsch, A., & Dardis, F. E. (2012). Electronic friend or virtual foe: Exploring the role of competitive and cooperative video game modes in fostering flow and enjoyment. Media Psychology, 15(3), 356-371.
\nHaigh, M. M., & Dardis, F. E. (2012). The impact of apology on organization–public relationships and perceptions of corporate social responsibility. Public Relations Journal, 6(1), 1-16. [Lead Article.]
\nDardis, F. E, & Schmierbach, M. (2012). Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements. Journal of Promotion Management, 18(1), 42-59.
\nDardis, F. E., & Schmierbach, M., Ahern, L., Bellur, S., Fraustino, J., Brooks, S., & Johnson, J. (2012). The effects of in-game product performance on recall of and attitudes toward the real-world brand. Proceedings of the 2012 Conference of the American Academy of Advertising.
\nLimperos, A., Schmierbach, M., Kegerise, A. D., & Dardis, F. E. (2011). Gaming across different consoles: Exploring the influence of control scheme on game player enjoyment. Cyberpsychology, Behavior, and Social Networking, 14(6), 345-350.
\nShen, F., Dardis, F. E., & Edwards, H. H. (2011). Advertising exposure and message type: Exploring the perceived effects of soft-money television political ads. Journal of Political Marketing, 10(3), 215-229. [Lead Article]
\nDardis, F. E., & Haigh, M. M. (2009). Prescribing versus describing: Testing image-restoration strategies in a crisis situation. Corporate Communications: An International Journal, 14(1), 101-118. [Awarded Top-Three Article of the Year]
\nDardis, F. E. (2009). Attenuating the negative effects of perceived incongruence in sponsorship: How message repetition can enhance evaluations of an “incongruent” sponsor. Journal of Promotion Management, 15(1/2), 36-56. [Top-Ten Most Cited Article in journal, 2012-2015]
\nDardis, F. E. & Shen, F. (2008). The influence of evidence type and product involvement on message-framing effects in advertising. Journal of Consumer Behavior, 7(3), 222-238.
\nDardis, F. E., Baumgartner, F. R., Boydstun, A. E., De Boef, S., & Shen, F. (2008). Media framing of capital punishment and its impact on individuals’ cognitive responses. Mass Communication and Society, 11(2), 115-140. [Lead Article]
\nDardis, F. E., Shen, F., & Edwards, H. H. (2008). Effects of negative political advertising on individuals’ cynicism and self-efficacy: The impact of ad type and message exposures. Mass Communication and Society, 11(1), 24-42.
\nDardis, F. E. (2007). The role of issue-framing functions in affecting individuals’ beliefs and opinions about a sociopolitical issue. Communication Quarterly, 55(2), 247-265.
\nDardis, F. E. (2006). Military accord, media discord: A cross-national comparison of UK versus US press coverage of Iraq War protest. International Communication Gazette, 68(5/6), 409-426.
\nDardis, F. E. (2006). Marginalization devices in US press coverage of Iraq War protest: A content analysis. Mass Communication and Society, 9(2), 117-135. [Lead Article]
\nDardis, F. E., & Shen, F. (2005) Message framing and brand evaluations: The role of evidence type and product involvement. Proceedings of the 2005 Conference of the American Academy of Advertising.
\nBOOK CHAPTERS AND SECTIONS
\nDardis, F. E. (2017). The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media. In S. L. Rodgers & E. Thorson (Eds.), Digital Advertising: Theory and Research (3rd\ned.). New York: Taylor & Francis.
\nDardis, F. E. (2007). Food advertising, gender, ethnicity, and age. In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. (Vol. 1, pp. 344-346). Thousand Oaks, CA: Sage.
\nDardis, F. E. (2007). Promotional tie-ins. In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. (Vol. 2, pp. 678-679). Thousand Oaks, CA: Sage.
", "linksToNewsArticles": { "104470": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "'A video game to increase literacy of health misinformation'", "articleWebLink": "https://www.bellisario.psu.edu/page-center/article/video-games-to-increase-literacy-of-health-misinformation-by-senior-researc" } }, "54244": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "The true and false about media portrayals of fathers", "articleWebLink": "http://health.ktvb.com/articles/1796/The-True-and-False-About-Media-Portrayals-of-Fathers" } }, "54245": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Faculty earn support from President's Fund", "articleWebLink": "http://live.psu.edu/story/43419" } } }, "directoryUrl": null, "blogUrl": null, "websites": [], "twitterHandle": null, "videoYoutubeId": null, "bellisarioScholarHometown": null, "displayOnLandingPage": false, "alumniAffiliations": [], "yearOfGraduation": null, "major": null, "boardTerm": null, "residence": null, "atPennState": null, "notable": null }, { "username": "fus1@psu.edu", "photoId": null, "firstName": "Fuyuan", "lastName": "Shen", "email": "fus1@psu.edu", "password": null, "admin": "0", "locked": "0", "suspended": "0", "pending": "0", "lastLoginDate": null, "invalidLoginCount": null, "lastInvalidLoginDate": null, "lockoutDate": null, "hasDashboard": "0", "passwordResetRequired": false, "lastPasswordChangeDate": null, "unverifiedEmail": null, "newPassword": null, "currentPassword": null, "verificationCodeIssuedDate": null, "verificationCode": null, "lastLoginAttemptIp": null, "authError": null, "inheritorOnDelete": null, "id": 22828, "tempId": null, "draftId": null, "revisionId": null, "isProvisionalDraft": false, "uid": "b52f9976-677e-4db5-b607-03b8e736375a", "siteSettingsId": 22828, "fieldLayoutId": 25, "contentId": 17182, "enabled": true, "archived": false, "siteId": 1, "title": null, "slug": null, "uri": null, "dateCreated": "2021-05-24T16:13:57-04:00", "dateUpdated": "2025-07-02T13:25:27-04:00", "dateLastMerged": null, "dateDeleted": null, "trashed": false, "isNewForSite": false, "canonicalId": 22828, "ref": "fus1@psu.edu", "status": "active", "structureId": null, "url": null, "cooldownEndTime": null, "friendlyName": "Fuyuan", "fullName": "Fuyuan Shen", "isCurrent": false, "name": "Fuyuan Shen", "preferredLanguage": null, "remainingCooldownTime": null, "jobTitle": "Donald P. Bellisario Professor of Advertising, Head of the Department of Advertising/Public Relations", "officeLocation": "22 Carnegie Building", "phoneNumber": "814-865-1371", "personType": "facultyStaffGrad", "directoryPhoto": [ "163382" ], "graduateFaculty": true, "expertise": "Fuyuan Shen is a faculty affiliate of the Media Effects Research Lab and teaches courses on media planning, advertising campaigns, strategic communications, and research methods. He conducts research on advertising, health communication, and political communication. His research integrates theories in social psychology, cultural psychology, and communications to explore the effects of media messages. He has previously studied how advertising and health message frames interacted with individual differences in changing attitudes towards brands, issues, and other behavioral, cognitive, and affective responses. He has also conducted research exploring the impact of political advertising, and news framing of social and political issues. He has published numerous articles in journals such as International Journal of Advertising, Journal of Advertising, Journal of Communication, Journalism & Mass Communication Quarterly, and Mass Communication and Society.
", "bio": "\n Fuyuan Shen is the Donald P. Bellisario Professor of Advertising in the Department of Advertising and Public Relations, and affiliate faculty of the Bellisario College’s Media Effects Research Lab. His research and teaching areas are advertising, media effects, persuasion, and strategic communications. He is interested in studying the effects of ads and other messages, in both traditional and new media, on individuals’ information processing and attitudes. His previous research has examined the impact of message frames and emotions on individuals’ attitudes, risk perceptions, and other cognitive or affective responses.
\n\n He has also conducted studies to understand the psychological effects of narratives and news frames in communicating information on social and health issues. He has used experiments, surveys and other quantitative methods to explore both conceptual and methodological issues in media effects research. His research has appeared in such journals as International Journal of Advertising, Journal of Advertising, Journal of Communication, Journalism & Mass Communication Quarterly, and Mass Communication and Society.
\n
\n His research and teaching contributions have been recognized with the Deans’ Excellence Awards for Research and the Deans’ Excellence Award for Integrated Scholarship in the Bellisario College. He teaches undergraduate classes in advertising as well as a graduate research seminar in strategic communications. He has previously served as the editor of Mass Communication and Society and has taught as a visiting professor at Hong Kong Baptist University and the University of Hawaii at Manoa.
Shen, F., Yang, G., Conlin, J., & Wang, X. (2024). Effects of green messages in advertisements: A meta-analysis. International Journal of Advertising, 43(1), 36-52.
\nConlin, J., Kumble, S., Baker, M., & Shen, F. (2024). Re-routing persuasion: How conversion messages boost attitudes and reduce resistance among holdouts unvaccinated for COVID-19. Health Communication, 39(12), 2834-2849.
\nHuang, Y., Shen, F., & Ye, Z. (2022). Do storytelling and processing motivation matter? Comparing narratives and exemplars in promoting Hepatitis C screening among college students. Journal of Health Communication, 27(8), 535-544.
\nVafeiadis, M., Wang, W., Baker, M., & Shen, F. (2022). Examining the effects of celebrity (vs. noncelebrity) narratives on opioid addiction prevention: identification, transportation, and the moderating role of personal relevance. Journal of Health Communication, 27(5), 271-280.
\nWei, L., Yang, G., Shoenberger, H., & Shen, F. (2021). Interacting with social media ads: Effects of carousel advertising and message type on health outcomes. Journal of Interactive Advertising, 21(3), 269-282.
\nYang, F., & Shen, F. (2018). Effects of web interactivity: A meta-analysis. Communication Research, 45(5), 635-658.
\nVafeiadis, M., Li, R., & Shen, F. (2018). Narratives in political advertising: An analysis of the political advertisements in the 2014 midterm elections. Journal of Broadcasting & Electronic Media, 62(2), 354-370.
\nHuang, Y., & Shen, F. (2016). Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta‐Analysis. Journal of Communication, 66(4), 694-715.
\n\n Wang, W., & Shen, F. (2016). Reciprocal Communication in Online Health Support Groups: Effects of Message Format and Social Support on Individual Responses to Health Issues. Media Psychology, 1-27.
\n Shen, F., Sheer, V., & Li, R. (2015). Impact of narratives on persuasion in health communication: A meta-analysis. Journal of Advertising, 44(2), 105-113.
\n\n Shen, F., & Yan, C. (2015). Causal attributions and frames: An examination of media coverage of obesity among adults and children. Communication & Society,31, 45-64.
\n\n Shen, F., Ahern, L., & Baker, M. (2014). Stories that count: Influence of news narratives on issue attitudes. Journalism & Mass Communication Quarterly, 91 (1), 98-117.
Seo, K., Dillard, J., & Shen, F. (2013). Effects of message framing and visual image on persuasion, Communication Quarterly, 61 (5), 564-583
\n
\n Yu, N., & Shen, F. (2013). Benefits for me or risks for others: A cross-cultural investigation of the effects of message frames and cultural appeals. Health Communication, 28(2), 133-145.
\n
\n Yan, C., Dillard, J., & Shen, F. (2012). Emotion, motivation, and the persuasive effects of message framing. Journal of Communication, 62(4), 682-700.
\n
\n Lin, H., & Shen, F. (2012). Regulatory focus and attribute framing: Evidence of compatibility effects in advertising. International Journal of Advertising, 31(1), 169-188.
\n
\n Shen, F., Dardis, F, & Edwards, H. (2011). Advertising exposure and message type: Exploring the perceived effects of soft-money television political ads. Journal of Political Marketing, 10(3), 1-15.
\n
\n Yu, N., Ahern, L., Connolly-Ahern, C., & Shen, F. (2010). Communicating the risks of Fetal Alcohol Spectrum Disorder: Effects of message framing and exemplification. Health Communication, 25, 692-699.
\n
\n Yan, C., Dillard, J., & Shen, F. (2010). The effects of mood, message framing, and behavioral advocacy on persuasion. Journal of Communication, 60(2), 344-363.
\n
\n Dardis, F., & Shen, F. (2008).The influence of evidence type and product involvement on message-framing effects in advertising. Journal of Consumer Behaviour, 7(3), 222-238.
\n
\n Dardis, F., De Boef, S., Baumgartner, F. R., Boydstun, A. E., & Shen, F. (2008). Media framing of capital punishment and its impact on individuals’ cognitive responses. Mass Communication & Society, 11(2), 115-140.
\n
\n Dardis, F., Shen, F., & Edwards, H. H. (2008). Effects of negative political advertising on individuals’ cynicism and self-efficacy: The impact of ad type and message exposures. Mass Communication & Society, 11(1), 24-42.
\n
\n Shen, F., & Chen, Q. (2007). Contextual priming and applicability: Implications for ad attitude and brand evaluations. Journal of Advertising, 36(1), 69-81.\n
Keerthana Govindarazan is an architect turned media effects researcher specializing in user experience and the psychological impacts of immersive technology.
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\n\nDavis has a B.A. (Honors) degree in applied psychology from\nthe University of Delhi, and an M.A. degree in counseling psychology from the\nTata Institute of Social Sciences, India. She has also worked as a teaching\ntrack assistant professor of psychology at the University of Delhi for six\nyears.
\n\nOutside of work, Davis likes to dance and travel.
", "cv": [], "department": [ "studentPhd" ], "researchCenters": [], "mediaEffectsLabAffiliation": [], "ict4dPositionAffiliation": null, "directorySortOrder": "", "publications": null, "linksToNewsArticles": [], "directoryUrl": null, "blogUrl": null, "websites": [], "twitterHandle": null, "videoYoutubeId": null, "bellisarioScholarHometown": null, "displayOnLandingPage": false, "alumniAffiliations": [], "yearOfGraduation": null, "major": null, "boardTerm": null, "residence": null, "atPennState": null, "notable": null }, { "username": "laa182@psu.edu", "photoId": null, "firstName": "Lee", "lastName": "Ahern", "email": "laa182@psu.edu", "password": null, "admin": "0", "locked": "0", "suspended": "0", "pending": "0", "lastLoginDate": null, "invalidLoginCount": null, "lastInvalidLoginDate": null, "lockoutDate": null, "hasDashboard": "0", "passwordResetRequired": false, "lastPasswordChangeDate": null, "unverifiedEmail": null, "newPassword": null, "currentPassword": null, "verificationCodeIssuedDate": null, "verificationCode": null, "lastLoginAttemptIp": null, "authError": null, "inheritorOnDelete": null, "id": 23153, "tempId": null, "draftId": null, "revisionId": null, "isProvisionalDraft": false, "uid": "79d0ab7d-4020-4557-a3ef-bb4b518b5f45", "siteSettingsId": 23153, "fieldLayoutId": 25, "contentId": 17507, "enabled": true, "archived": false, "siteId": 1, "title": null, "slug": null, "uri": null, "dateCreated": "2021-05-24T16:18:35-04:00", "dateUpdated": "2025-06-13T11:02:20-04:00", "dateLastMerged": null, "dateDeleted": null, "trashed": false, "isNewForSite": false, "canonicalId": 23153, "ref": "laa182@psu.edu", "status": "active", "structureId": null, "url": null, "cooldownEndTime": null, "friendlyName": "Lee", "fullName": "Lee Ahern", "isCurrent": false, "name": "Lee Ahern", "preferredLanguage": null, "remainingCooldownTime": null, "jobTitle": "Associate Professor", "officeLocation": "5 Carnegie Building", "phoneNumber": "814-865-8314", "personType": "facultyStaffGrad", "directoryPhoto": [ "6852" ], "graduateFaculty": true, "expertise": "Lee Ahern is a faculty affiliate of the Media Effects Research Lab. He teaches introduction to advertising, research methods and media planning. His current research focuses on the description, analysis and ethics of strategic messages, primarily in the context of environmental and health communications. In particular, he has explored psychological effects and cognitive processing implications of different environmental message factors. In an international context, Ahern also studies the roles of culture and media system development on environmental attitudes and behaviors. Ahern's work has been published in Journalism & Mass Communication Quarterly and Health Communication. In 2007, Ahern received the Betsy Plank Graduate Student Research Award, which is presented annually at the Public Relations Society of America International Conference. He has presented multiple papers at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference. He is the current Research Chair for the Communicating Science, Health, Environment and Risk Division of AEJMC.
", "bio": "\n\tLee Ahern is an associate professor of advertising and public relations in the Donald P. Bellisario College of Communications. He is a senior research fellow at the Arthur W. Page Center for Integrity in Public Communication. He is past chair of the International Environmental Communication Association (www.theieca.org) and past head of the Communication Science, Health, Environment and Risk Division of the Association for Education in Journalism and Mass Communication. He joined the faculty at Penn State in 2008 as an assistant professor. Ahern is also developer and coordinator of the digital media trends and analytics minor offered by the Bellisario College.
\n\n\tAhern studies the science of science communication. Effective public policies relative to science and technology require public understanding of complex concepts. Over the past two decades, communications scholars have begun to identify the social and psychological factors that combine to make meaning about scientific issues in the minds of different audience segments. They are also beginning to understand why science communication campaigns so often fail to deliver the intended and desired results. These findings have made it clear that scientists must consider not just the science itself, but how audiences will react to and make meaning from science communications.
\n\n\tAhern promotes and participates in cross-disciplinary collaborations in a number of issue-areas, such as: health (vaccinations, obesity, stem-cell research, nanotechnology, fetal-alcohol syndrome, etc.), environmental concerns (pollution, species extinction, solid waste, recycling, etc.), and agriculture (genetically modified food, water for agriculture, bee colony collapse). These collaborations have resulted in a number of seed grants and federal funding, including participation in a $5 million, four-year Water for Agriculture grant from the Department of Agriculture.
\n\n\tAhern's area of expertise, and primary contribution to grant-funded research, includes evaluation, measurement, analysis and interpretation of science communications campaigns. His work has been published in Social Science Quarterly, Public Understanding of Science, Science Communication, Journalism & Mass Communication Quarterly and Health Communication.
\n\n\tAhern has close to 20 years of industry experience to complement his teaching and research. Most recently he was marketing manager for an international custom publishing company, where he also oversaw development and implementation of all new media products. After beginning his career as a financial writer in New York, he worked in various communications capacities on Wall Street for over a decade. For several years thereafter, Ahern and his wife (Colleen Connolly-Ahern) ran their own marketing communications company serving clients in financial services and advertising.
\n\n\tAhern teaches introduction to advertising, digital advertising, and search marketing, as well as graduate seminars on strategic communications measurement and the science of science communication.
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false, "canonicalId": 23149, "ref": "mbo1@psu.edu", "status": "active", "structureId": null, "url": null, "cooldownEndTime": null, "friendlyName": "Mary Beth", "fullName": "Mary Beth Oliver", "isCurrent": false, "name": "Mary Beth Oliver", "preferredLanguage": null, "remainingCooldownTime": null, "jobTitle": "Donald P. Bellisario Professor of Media Studies / Co-Director of Media Effects Research Laboratory", "officeLocation": "213 Carnegie Building", "phoneNumber": "814-863-3352", "personType": "facultyStaffGrad", "directoryPhoto": [ "55028" ], "graduateFaculty": true, "expertise": "Mary Beth Oliver is the co-director of the Media Effects Research Lab and teaches courses on media effects, communication research, quantitative research methods and interpersonal communication. She specializes in media and psychology, focusing on both the psychological effects of media, and on viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films and media portrayals of racial groups and the effect of such portrayals on viewers' racial attitudes.
", "bio": "\n\tMary Beth Oliver is the Donald P. Bellisario Professor of Media Sudies at Penn State in the Department of Film Production and Media Studies and Fellow and Immediate Past President of the International Communication Association.
\nHer recent publications on have appeared such journals as the Journal of Communication, Human Communication Research, and Communication Research, among others. She is former co-editor of Media Psychology and associate editor of the Journal of Communication, Communication Theory, and Journal of Media Psychology. She is a co-editor of several books, including Media Effects: Advances in Theory and Research and co-author of the recently published Introduction to Positive Media Psychology.
\nOliver is the co-director of the Media Effects Research Lab and teaches courses on media effects, communication research, quantitative research methods and interpersonal communication. She specializes in media and psychology, focusing on both the psychological effects of media, and on viewers' attraction to or enjoyment of media content.
\nHer research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films and media portrayals of racial groups and the effect of such portrayals on viewers' racial attitudes.
", "cv": [ "6324" ], "department": [ "mediaStudies" ], "researchCenters": [ "mediaEffectsLab", "scienceCommunication" ], "mediaEffectsLabAffiliation": [], "ict4dPositionAffiliation": null, "directorySortOrder": null, "publications": "\n\tEdited Books
\n\n\tOliver, M. B., Raney, A. A., & Bryant, J. (Eds.) (2020). Media effects: Advances in theory and research (4th ed.), New York: Routledge.
\n\n\tReinecke, L., & Oliver, M. B. (2017). Handbook of media use and well-being: International perspectives on theory and research on positive media effects. New York: Routledge.
\n\n\tOliver, M. B., & Raney, A. (Eds.) (2014). Media and social life. New York: Routledge.
\n\n\tNabi, R., & Oliver, M. B. (Eds.) (2009) Handbook of media processes and effects. Thousand Oaks, CA: Sage.
\n\n\tBryant, J., & Oliver, M. B. (Eds.) (2008). Media effects: Advances in theory and research (3rd ed.), New York: Routledge.
\n\n\tCo-Authored Books
\n\n\tRaney, A. A., Janicke-Bowles, S. H., Oliver, M. B., & Dale, K. R. (2020). Introduction to positive media psychology. New York: Routledge.
\n\n\tJournal Articles (Since 2010)
\n\n\tOliver, M. B., Raney, A. A., Janicke-Bowles, S. H., Dale, K. R., Appel, M., & Bartsch, A. (in press). Model of media inspiration. Journal of Media Psychology.
\n\n\tDale, K. R., Janicke-Bowles, S. H., Raney, A. A., Oliver, M. B., Huse, L.-K., Lopez, J., . . . Zhao, D. (2020). Awe and stereotypes: Examining awe as an intervention against stereotypical media portrayals of African Americans. Communication Studies, 71(4), 699-707. https://doi.org/10.1080/105109...
\n\n\tBartsch, A., Scherr, S., Mares, M.-L., & Oliver, M. B. (2020). Reflective thoughts about violent media content–development of a bilingual self-report scale in English and German. Media Psychology, 23(6), 794-819. https://doi.org/10.1080/152132...
\n\n\tFryburg, D. A., Ureles, S. D., Myrick, J. G., Carpentier, F. D., & Oliver, M. B. (2020). Kindness media rapidly inspires viewers and increases happiness, calm, gratitude, and generosity in a healthcare setting. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg....
\n\n\tDale, K. R., Raney, A. A., Ji, Q., Janicke-Bowles, S. H., Baldwin, J., Rowlett, J. T., . . . Oliver, M. B. (2020). Self-transcendent emotions and social media: Exploring the content and consumers of inspirational Facebook posts. New Media & Society, 22(3), 507-527. https://doi.org/doi.org/10.117...
\n\n\tOliver, M. B., Bilandzic, H., Cohen, J., Ferchaud, A., Shade, D. D., Bailey, E. J., & Yang, C. (2019). A penchant for the immoral: Implications of parasocial interaction, perceived complicity, and identification on liking of anti-heroes. Human Communication Research, 45, 169-201. doi:10.1093/hcr/hqy019
\n\n\tCohen, J., Oliver, M. B., & Bilandzic, H. (2019). The differential effects of direct address on parasocial experience and identification: Empirical evidence for conceptual difference. Communication Research Reports, 36, 78-83. doi:10.1080/08824096.2018.1530977
\n\n\tEllithorpe, M. E., Huang, Y., & Oliver, M. B. (2019), Reach Across the Aisle: Elevation From Political Messages Predicts Increased Positivity Toward Politics, Political Participation, and the Opposite Political Party, Journal of Communication, 69, 249–272. doi.org/10.1093/joc/jqz011
\n\n\tKrämer, N., Neubaum, G., Winter, S., Schaewitz, L., Eimler, S. C., & Oliver, M. B. (2019). I feel what they say: The effect of social media comments on viewers’ affective reactions toward elevating online videos. Media Psychology, 1-27. doi: 10.1080/15213269.2019.1692669
\n\n\tMarkey, P. M., Ivory, J. D., Slotter, E. B., Oliver, M. B., & Maglalang, O. (2019). He does not look like video games made him do it: Racial stereotypes and school shootings. Psychology of Popular Media Culture. doi:http://dx.doi.org/10.1037/ppm0...
\n\n\tBartsch, A., Scherr, S., Mares, M. L. & Oliver, M. B. (2019) Reflective thoughts about violent media content – development of a bilingual self-report scale in English and German, Media Psychology, doi: 10.1080/15213269.2019.1647248
\n\n\tJi, Q., Janicke-Bowles, S. H., De Leeuw, R. N. H., & Oliver, M. B. (2019) The melody to inspiration: The effects of awe-eliciting music on approach motivation and positive well-being, Media Psychology, doi: 10.1080/15213269.2019.1693402
\n\n\tSlater, M.D, Appel, M., & Oliver, M. B. (2019). Poignancy and mediated wisdom of experience: Narrative impacts on willingness to accept delayed rewards. Communication Research. 46, 333-354. doi: 10.1177/0093650215623838
\n\n\tJi, Q., Raney, A. A., Janicke-Bowles, S. H., Dale, K. R., Oliver, M. B., Reed, A., . . . Raney, A. A. (2019). Spreading the good news: Analyzing socially shared inspirational news content. Journalism & Mass Communication Quarterly. Advance online publication. doi:10.1177/1077699018813096
\n\n\tTang, Y., Dou, X., & Oliver, M. B. (2018). \"Harmonious middle kingdom and dangerous beautiful country?” Exploring cultivation effects of domestic and U.S.-made tv programs on chinese college students. International Journal of Communication, 12, 4421–4442.
\n\n\tBartsch, A., Oliver, M. B., Nitsch, C., & Scherr, S. (2018). Inspired by the Paralympics: Effects of empathy on audience interest in para-sports and on the destigmatization of persons with disabilities. Communication Research, 45, 525-533. doi:10.1177/0093650215626984
\n\n\tRieger, D., Frischlich, L., & Oliver, M. B. (2018). Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions. International Communication Gazette, 80, 658-676. doi:10.1177/1748048518802218
\n\n\tRaney, A. A., Janicke, S. H., Oliver, M. B., Dale, K. R., Jones, R. P., & Cox, D. (2018). Profiling the audience for self-transcendent media: A national survey. Mass Communication and Society, 21, 296-319. doi:10.1080/15205436.2017.1413195
\n\n\tSlater, M. D., Oliver, M. B., Appel, M., Tchernev, J. M., & Silver, N. A. (2017). Mediated wisdom of experience revisited: Delay discounting, acceptance of death, and closeness to future self. Human Communication Research, 44(1), 80-101.
\n\n\tSchneider, F. M., Bartsch, A., & Oliver, M. B. (2017). Factorial validity and measurement invariance of the appreciation, fun, and suspense scales across us-American and German samples. Journal of Media Psychology.
\n\n\tDas, E., Nobbe, T., & Oliver, M. B. (2017). Health communication
", "linksToNewsArticles": { "227547": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Bellisario College honors faculty, staff and graduate students for excellence", "articleWebLink": "https://www.psu.edu/news/bellisario-college-communications/story/bellisario-college-honors-faculty-staff-and-graduate" } }, "223322": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Penn State professor earns national Deutschmann Award for Excellence in Research", "articleWebLink": "https://www.psu.edu/news/bellisario-college-communications/story/penn-state-professor-earns-national-deutschmann-award" } }, "215704": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "OMM 118H introduces students to virtual learning world of ‘ambiguity and surprises’", "articleWebLink": "https://www.psucollegian.com/news/comm-118h-introduces-students-to-virtual-learning-world-of-ambiguity-and-surprises/article_1b048468-b377-11ef-a915-e34ecf180ab8.html" } }, "187410": { "type": "linksToNewsArticles", "enabled": true, "collapsed": false, "fields": { "articleHeadline": "Bellisario College honors faculty and staff for consistent excellence", "articleWebLink": "https://www.psu.edu/news/bellisario-college-communications/story/bellisario-college-honors-faculty-and-staff-consistent/" } } }, "directoryUrl": null, "blogUrl": null, "websites": { "54378": { "type": "websites", "enabled": true, "collapsed": false, "fields": { "siteName": "CV", "siteAddress": "http://www.personal.psu.edu/mbo1/olivervita.pdf" } } }, "twitterHandle": null, "videoYoutubeId": null, "bellisarioScholarHometown": null, "displayOnLandingPage": false, "alumniAffiliations": [], "yearOfGraduation": null, "major": null, "boardTerm": null, "residence": null, "atPennState": null, "notable": null }, { "username": "mgs15@psu.edu", "photoId": "98090", "firstName": "Michael", "lastName": "Schmierbach", "email": "mgs15@psu.edu", "password": null, "admin": "0", "locked": "0", "suspended": "0", "pending": "0", "lastLoginDate": null, "invalidLoginCount": null, "lastInvalidLoginDate": null, "lockoutDate": null, "hasDashboard": "0", "passwordResetRequired": false, "lastPasswordChangeDate": null, "unverifiedEmail": null, "newPassword": null, "currentPassword": null, "verificationCodeIssuedDate": null, "verificationCode": null, "lastLoginAttemptIp": null, "authError": null, "inheritorOnDelete": null, "id": 22826, "tempId": null, "draftId": null, "revisionId": null, "isProvisionalDraft": false, "uid": "477e7675-f799-4460-ba52-8569de916cb0", "siteSettingsId": 22826, "fieldLayoutId": 25, "contentId": 17180, "enabled": true, "archived": false, "siteId": 1, "title": null, "slug": null, "uri": null, "dateCreated": "2021-05-24T16:13:56-04:00", "dateUpdated": "2025-04-02T22:32:47-04:00", "dateLastMerged": null, "dateDeleted": null, "trashed": false, "isNewForSite": false, "canonicalId": 22826, "ref": "mgs15@psu.edu", "status": "active", "structureId": null, "url": null, "cooldownEndTime": null, "friendlyName": "Michael", "fullName": "Michael Schmierbach", "isCurrent": false, "name": "Michael Schmierbach", "preferredLanguage": null, "remainingCooldownTime": null, "jobTitle": "Professor", "officeLocation": "129 Carnegie Building", "phoneNumber": "814-865-9582", "personType": "facultyStaffGrad", "directoryPhoto": [ "98091" ], "graduateFaculty": true, "expertise": "Video games
\nAdvertising and video games
\nVideo game difficulty
\nNews credibility
\nSocial media and news
\nPerceived media influence
", "education": "Michael Schmierbach is a faculty affiliate of the Media Effects Research Lab and teaches courses on media effects, political communication, quantitative research methods, and video game effects. His research focuses on individuals' perceptions of media and the role of media exposure in shaping those perceptions. Specifically, he has conducted research exploring how enjoyment of video games is influenced by interface and control schemes, multi-player game modes, perceptions of game difficulty, and other game characteristics. In addition, he has studied 3rd-person perceptions as they relate to video games, and information-seeking in regards to news and political coverage. He has presented his research at various academic conferences, and has published articles in several journals, including Mass Communication and Society, Communication Research, Journal of Communication, and Journalism & Mass Communication Quarterly.
", "bio": "\n\tMike Schmierbach brings a strong combination of teaching and research to his role as an associate professor in the Department of Film-Video and Media Studies.
\n\n\tDr. Schmierbach teaches undergraduate and graduate courses on media effects, political communication, and research methods. He is co-author of a textbook on research methods, as well as the author or co-author of more than 30 journal articles and book chapters in such outlets as Journal of Communication, Mass Communication & Society, Journal of Broadcasting & Electronic Media, and Communication Research. He currently serves as editor of Mass Communication and Society.
\n\n\tHis research focuses on several aspects of media effects, particularly the factors that contribute to individual perceptions of media. This work includes research on the third-person perception, media credibility, and video game enjoyment. He supervises a research group that explores many aspects of video games, including a series of studies considering the role of difficulty in explaining psychological responses to games.
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", "bio": "\n\tS. Shyam Sundar is James P. Jimirro Professor of Media Effects and the Founder and Co-Director of the Media Effects Research Laboratory at the Donald P. Bellisario College of Communications at Penn State. He is Director of the university-wide Center for Socially Responsible Artificial Intelligence, an interdisciplinary consortium that is devoted to the development and application of AI with an emphasis on its social and ethical implications, enhancing social good and mitigating threats from its misuse.
\n\n\tHe earned his doctoral and master’s degrees in communication and psychology. He also holds bachelor's degrees in communication and engineering. His industry experience includes more than eight years as a journalist.
\n\n\tJust as his background is eclectic, his current work is quite interdisciplinary—he holds joint faculty appointments in the departments of film-video and media studies, advertising, architecture, and communication arts and sciences at Penn State. He teaches courses in the psychology of communication technology, media theory, and research methodology.
\n\n\tProf. Sundar is a theorist as well as an experimentalist who uses a variety of quantitative and qualitative approaches in his research, including computationally intensive methods. His theoretical contributions include several original models on the social and psychological consequences of communication technology— Modality-Agency-Interactivity-Navigability (MAIN) Model, Uses and Gratifications 2.0, Interactivity Effects Model, Agency Model of Customization, Motivational Technology Model, Online Source Typology and the Theory of Interactive Media Effects (TIME).
\n\n\tHis empirical work investigates social and psychological effects of human-computer interaction (HCI) and computer-mediated communication (CMC) with specific focus on technological elements unique to online communication via modern media, ranging from websites to newer social and personal media. In particular, his studies investigate the effects of interactivity, navigability, multi-modality, and agency (source attribution) in digital media interfaces upon online users’ thoughts, emotions, and actions. Current research pertains to fake news, chatbots and smart speakers, AI algorithms, online privacy, social media effects, and the strategic use of media and communication technologies for motivating healthy and prosocial human behaviors.
\n\n\tHis research is supported by the National Science Foundation (NSF), MacArthur Foundation, Facebook, Inc., and Lockheed Martin Information Systems and Global Services, among others.
\n\n\tSundar was among the first to publish refereed research on the effects of internet-based media in the Journal of Communication, the flagship publication of the International Communication Association (ICA). His work has also appeared in other leading journals, such as Communication Research, Human Communication Research, Media Psychology, Human Computer Interaction, International Journal of Human-Computer Studies, Behaviour & Information Technology, The Information Society, Journal of Advertising, and Journalism & Mass Communication Quarterly. In addition, he has published in leading conference proceedings such as CHI (Computer Human Interaction), HRI (Human Robot Interaction), and CSCW (Computer-Supported Cooperative Work).
\n\n\tIn a content analysis of journal articles published during the first decade of the Internet, Sundar was identified as the most published author of Internet-related research in the field of communications, and across 11 leading journals of communications, marketing and advertising (Cho & Khang, 2006; Journal of Advertising, 35: 3, 143-163).
\n\n\tA frequently cited source on technology, Sundar has testified before US Congress as an expert witness and delivered talks at several universities in the United States, Germany, Netherlands, Hong Kong, Korea, China, Singapore and India. He has served on the editorial boards of over 20 journals, including Communication Research, Journal of Communication, Human Communication Research, Media Psychology, Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, and Journal of Advertising.
\n\n\tHe is editor of the first-ever Handbook on the Psychology of Communication Technology, published by Blackwell Wiley in 2015. From 2013 to 2017, Sundar served as editor-in-chief of the Journal of Computer-Mediated Communication.
\n\tSundar is an Evan Pugh University Professor, the highest honor bestowed on a faculty member at Penn State. He is also a winner of Penn State's Faculty Scholar Medal, for outstanding achievement in social and behavioral sciences. He is a Fellow of ICA, and was elected chair of the Communication & Technology division and Vice-President of ICA, 2008-2010. He is a recipient of the Frederick Williams Prize awarded by the division for contribution to the study of communication technology. He is the youngest recipient of the Deutschmann award for research excellence from the Association for Education in Journalism and Mass Communication (AEJMC). His contribution to the field also includes serving as the head of the Communication Technology Division of AEJMC, 2000-2001, and serving on its Strategic Plan Committee. He has also chaired the Publications Committees of ICA and AEJMC.
\nAn avid music fan, Shyam is a long-time host of the radio show Jazz Spectrum, which airs Wednesday mornings from 9 to 11 am EST on the local station WKPS, accessible on the dial at 90.7 FM and on the Web at www.thelion.fm
", "cv": [ "234987" ], "department": [ "advertisingPublicRelations", "mediaStudies" ], "researchCenters": [ "ict4d", "mediaEffectsLab" ], "mediaEffectsLabAffiliation": { "32374": { "type": "mediaEffectsLabAffiliation", "enabled": true, "collapsed": false, "fields": { "mediaEffectsLabAffiliation": "Founding Director, Media Effects Research Lab" } } }, "ict4dPositionAffiliation": null, "directorySortOrder": "1", "publications": "Chen, C., DiRusso, C., Shao, R., Yang, H., Krieger, M., & Sundar, S. S. (2025). What do users get out of artificial intelligence? Construction and validation of an AI gratifications scale. Journal of Communication Technology, 7(1), 1-36.
\nSnyder, E. C., Sundar, S. S., & Lee, J.-G. (2025). Reducing reactance to ads by voice assistants: The role of ad customization, ad personalization, and privacy customization. Journal of Interactive Marketing, 60(2), 161-179.
\nQiu, L., Saragih, I. D., Fick, D. M., Sundar, S. S., & Abdullah, S. (2025). Voice assistants to deliver cognitive stimulation therapy for persons living with dementia. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA’25), Article No. 582.
\nLee, H. M., Yadav, D., Lee, S., Govindarazan, K., Chen, C., & Sundar, S. S. (2025). While we wait: How users perceive waiting times and generation cues during AI image generation. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA’25), Article No. 602.
\nJang, E., Lee, H. M., Lee, S., Jung, Y., & Sundar, S. S. (2025). Too good to be false: How photorealism promotes susceptibility to misinformation. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA’25), Article No. 531.
\nLee, H. M., Hua, P., Alayoubi, R., & Sundar, S. S. (2025). Shorter and simpler: Customizing Generative AI responses can increase satisfaction, credibility, and fact-checking intentions. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA’25), Article No. 479.
\nJung, Y., Hua, P., Bao, J., & Sundar, S. S. (2025). AI-generated or AI-modified? User reactions to labeling AI use in social media posts. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA’25), Article No. 57.
Dou, X., & Sundar, S. S. (2025). Impression formation effects of message interactivity on the relationship between organizations and their publics. Journal of Media Psychology.
\nWang, X., Zhang, W., Koneru, S., Guo, H., Mingole, B., Sundar, S. S., Rajtmajer, S., & Yadav, A. (2025). Have LLMs reopened the Pandora’s Box of AI-generated fake news? Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics (NAACL’25): Human Language Technologies (Volume 1: Long Papers), 2795-2811.
\nYang, H., & Sundar, S. S. (2025). AI anxiety: Explication and exploration of effect on state anxiety when interacting with AI doctors. Computers in Human Behavior: Artificial Humans, 3, 100128.
Sundar, S. S., Snyder, E. C., Liao, M., Yin, J., Wang, J., & Chi, G. (2025). Sharing without clicking on news in social media. Nature Human Behaviour, 9, 156-168.
\nJung, Y., Bao, J., Norman, M. P., & Sundar, S. S. (2025). Privacy concerns in mobile technology: Can interactivity reduce friction? Computers in Human Behavior, 162, 108421.
\nLee, S., Sundar, S. S., & Lee, J. G. (2024). From live streamer to influencer: Credibility effects of authority, interactivity, and sponsorship. Media Psychology.
\nWang, J., Sundar, S. S., & Ram, N. (2024). Can social media engagement predict election results? Bandwagon effects of tweets about US senate candidates. Social Media + Society, 10(4).
Chen, C., & Sundar, S. S. (2024). Communicating and combating algorithmic bias: effects of data diversity, labeler diversity, performance bias, and user feedback on AI trust. Human–Computer Interaction.
\nYang, H., & Sundar, S. S. (2024). Machine heuristic: concept explication and development of measurement scale. Journal of Computer-Mediated Communication, 29(6).
Chen, C., Lee, S., Jang, E., & Sundar, S. S. (2024). Is your prompt detailed enough? Exploring the effects of prompt coaching on users' perceptions, engagement, and trust in text-to-image generative AI tools. Proceedings of the Second International Symposium on Trustworthy Autonomous Systems (TAS’24), Article No. 9. [Best Paper Award].
\nChen, C., Liao, M., & Sundar, S. S. (2024). When to explain? Exploring the effects of explanation timing on user perceptions and trust in AI systems. Proceedings of the Second International Symposium on Trustworthy Autonomous Systems (TAS’24), Article No. 10.
Chen, C., Liao, M., Walther, J. B., & Sundar, S. S. (2024). When an AI doctor gets personal: The effects of social and medical individuation in encounters with human and AI doctors. Communication Research, 51(7), 747-781.
Chen, C., Kang, J., Sajjadi, P., & Sundar, S. S. (2024). Preventing users from going down rabbit holes of extreme video content: A study of the role played by different modes of autoplay. International Journal of Human-Computer Studies, 190, 103303.
Jung, Y., Chen, C., Jang, E., & Sundar, S. S. (2024). Do we trust ChatGPT as much as Google Search and Wikipedia? Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems Extended Abstracts (CHI EA ‘24), Article No. 111.
\nSundar, S. S., Bellur, S., & Lee, H. M. (2024). Concept explication: At the core of it all. Asian Communication Research.
\nLiao, M., Sajjadi, P., & Sundar, S. S. (2024). How does VR affect emotional appeal and persuasiveness of gain versus loss-framed messages? Science Communication, 46(3), 276-304.
\nSun, Y., Chen, J., & Sundar, S. S. (2024). Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity. Journal of Business Research, 172, 114403.
\nMolina, M. D., & Sundar, S. S. (2024). Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation. New Media & Society, 26(6), 3638-3656.
\nGong, Y., Schroeder, A., Pan, B., Sundar, S. S., & Mowen, A. J. (2023). Does algorithmic filtering lead to filter bubbles in online tourist information searches? Information Technology & Tourism, 26, 183-217.
Liao, M., Wang, J., Chen, C., & Sundar, S. S. (2023). Less vigilant in the mobile era? A comparison of information processing on mobile phones and personal computers. New Media & Society, 27 (5), 2657-2683.
\nJia, H., & Sundar, S. S. (2023). Vivid and engaging: Effects of interactive data visualization on perceptions and attitudes about social issues. Digital Journalism.
\nSnyder, E. C., Mendu, S., Sundar, S. S., & Abdullah, S. (2023). Busting the one-voice-fits-all myth: Effects of similarity and customization of voice-assistant personality. International Journal of Human-Computer Studies, 180, 103126.
\nMolina, M. D., Wang, J., Sundar, S. S., Le, T., & DiRusso, C. (2023). Reading, commenting and sharing of fake news: How online bandwagons and bots dictate user engagement. Communication Research, 50 (6), 667-694.
\nBrinberg, M., Ram, N., Wang, J., Sundar, S. S., Cummings, J. J., Yeykelis, L., & Reeves, B. (2023). Screenertia: Understanding “stickiness” of media through temporal changes in screen use. Communication Research, 50 (5), 535–560.
\nSundar, S. S., & Chen, J. (2023). From CASA to TIME: Machine as a source of media effects. In A. Guzman, R. McEwen & S. Jones (Eds.), The SAGE handbook of human-machine communication. Sage Publications.
\nSundar, S. S., & Liao, M. (2023). Calling BS on ChatGPT: Reflections on AI as a communication source. Journalism & Communication Monographs, 25 (2), 165-180.
Liao, M., Sundar, S. S., & Rosson, M. B. (2023). Online privacy cues and heuristics. In S. Trepte & P. Masur (Eds.), The Routledge handbook of privacy and social media (pp. 80-88). New York: Routledge.
\nChen, C., & Sundar, S. S. (2023). Is this AI trained on credible data? The effects of labeling quality and performance bias on user trust. Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (CHI ‘23), Article No. 816.
\nSun, Y., Drivas, M., Liao, M., & Sundar, S. S. (2023). When recommender systems snoop into social media, users trust them less for health advice. Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (CHI ‘23), Article No. 818.
\nChen, C., Lee, S., & Sundar, S. S. (2023). Interpassivity instead of interactivity? The uses and gratifications of automated features. Behaviour & Information Technology. 43 (4), 717-735.
Lee, S., Moon, W-K., Lee, J-G., & Sundar, S. S. (2023). When the machine learns from users, is it helping or snooping? Computers in Human Behavior, 138, 107427.
\nCho, E., Motalebi, N., Sundar, S. S., & Abdullah, S. (2022). Alexa as an active listener: How backchanneling can elicit self-disclosure and promote user experience. Proceedings of the ACM on Human-Computer Interaction, 6, CSCW2, Article 273.
Wu, Y., Sun, Y., & Sundar, S. S. (2022). What do you get from turning on your video? Effects of videoconferencing affordances on remote class experience during Covid-19. Proceedings of the ACM on Human-Computer Interaction, 6, CSCW2, Article 353.
Wang, J., & Sundar, S. S. (2022). Liking versus commenting on online news: effects of expression affordances on political attitudes. Journal of Computer-Mediated Communication, 27 (6).
Chen, C., Cohen, O., & Sundar, S. S. (2022). Differentiating problematic from habitual Instagram use: A uses and grats 2.0 perspective. Social Media + Society, 8 (3).
Molina, M. D., & Sundar, S. S. (2022). When AI moderates online content: effects of human collaboration and interactive transparency on user trust. Journal of Computer-Mediated Communication, 27 (4).
\nSundar, S. S., & Lee, E-J. (2022). Rethinking communication in the era of artificial intelligence. Human Communication Research, 48 (3), 379-385.
Liao, Q. V., & Sundar, S. S. (2022). Designing for responsible trust in AI systems: A communication perspective. Proceedings of the 2022 ACM Conference on Fairness, Accountability, and Transparency (FAccT '22), 1257–1268.
\nLiao, M., & Sundar, S. S. (2022). Sound of silence: Does muting notifications reduce phone use? Computers in Human Behavior, 134, 107338.
\nSundar, S. S., Jia, H., Bellur, S., Oh, J., & Kim, H. S. (2022). News informatics: Engaging individuals with data-rich news content through interactivity in source, medium, and message. Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (CHI ‘22), Article No. 317. [Honorable Mention].
Liao, M., Sundar, S. S., & Walther, J. B. (2022). User trust in recommendation systems: A comparison of content-based, collaborative and demographic filtering. Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (CHI ‘22), Article No. 486.
Cho, E., & Sundar, S. S. (2022). Should Siri be a source or medium for ads? The role of source orientation and user motivations in user responses to persuasive content from voice assistants. Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems Extended Abstracts (CHI EA ‘22), Article No. 414.
Sun, Y., & Sundar, S. S. (2022). Exploring the effects of interactive dialogue in improving user control for explainable online symptom checkers. Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems Extended Abstracts (CHI EA ‘22), Article No. 417.
Liao, M., & Sundar, S. S. (2022). # facebookdown: Time to panic or detox? Understanding users’ reactions to social media outage. Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems Extended Abstracts (CHI EA ‘22), Article No. 357.
Jia, H., Wu, M., & Sundar, S. S. (2022). Do we blame it on the machine? Task outcome and agency attribution in human-technology collaboration. Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS’22), 388-397.
\nJung, E. H., & Sundar, S. S. (2022). Older adults' activities on Facebook: Can affordances predict intrinsic motivation and well-being? Health Communication, 37(5), 597-607.
\nHuang, Y., & Sundar, S. S. (2022). Do we trust the crowd? Effects of crowdsourcing on perceived credibility of online health information. Health Communication, 37(1), 93-102.
\nCho, E., & Sundar, S. S. (2021). How do we like our online dates—customized or personalized? The differential effects of user vs. system tailoring on date preferences. Computers in Human Behavior, 127, 107037.
\n\n\tRice, R. E., Sundar, S. S., & Kim, H-S. (2021). The role of technology in health communication: Trends and trajectories. In T. L. Thompson & N. G. Harrington (Eds.), The Routledge handbook of health communication (3rd ed., pp. 381-396). New York: Routledge.
\n\n\tSundar, S. S., Molina, M. D., & Cho, E. (2021). Seeing is believing: Is video modality more powerful in spreading fake news via online messaging apps? Journal of Computer-Mediated Communication, 26 (6), 301-319.
\n\n\tChen, C., Krieger, M., & Sundar, S. S. (2021). Smartphones, robots, and social media: aging with communication technologies. In K. W. Schaie & S. L. Willis (Eds.), Handbook of the psychology of aging (9th ed., pp. 139-153). London, UK: Academic Press.
\n\tHuang, Y., Sundar, S. S., Ye, Z., & Johnson, A. C. (2021). Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity. Computers in Human Behavior, 123, 106881.
\n\n\tLiao, M., & Sundar, S. S. (2021). How should AI systems talk to users when collecting their personal information? Effects of role framing and self-referencing on human-AI interaction. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems (CHI ‘21), Article No. 151.
\n\n\tMolina, M. D., Sundar, S. S., Rony, M. M. U., Hassan, N., Le, T., & Lee, D. (2021). Does clickbait actually attract more clicks? Three clickbait studies you must read. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems (CHI ‘21), Article No. 234.
\n\n\tChen, J., Chen, C., Walther, J. B., & Sundar, S. S. (2021). Do you feel special when an AI doctor remembers you? Individuation effects of AI vs. human doctors on user experience. Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems, Article No. 299.
\n\n\tLiao, M., & Sundar, S. S. (2022). When e-commerce personalization systems show and tell: Investigating the relative persuasive appeal of content-based versus collaborative filtering. Journal of Advertising, 51 (2), 256-267.
\n\n\tLi, R., & Sundar, S. S. (2021). Can interactive media attenuate psychological reactance to health messages? A study of the role played by user commenting and audience metrics in persuasion. Health Communication, 37 (11), 1355-1367.
\n\n\tWang, J., & Sundar, S. S. (2022). Are we more reactive to persuasive health messages when they appear in our customized interfaces? The role of sense of identity and sense of control. Health Communication, 37 (8), 1022-1030.
\n\n\tMolina, M. D., & Sundar, S. S. (2021). Effects of digital media technology on health communication. In T. L. Thompson & P. J. Schulz (Eds.), Health communication theory (pp. 300-322). Hoboken, NJ: Wiley/Blackwell.
\nBrinberg, M., Ram, N., Yang, X., Cho, M. J., Sundar, S. S., Robinson, T. N., & Reeves, B. (2021).The idiosyncracies of everyday digital lives: Using the Human Screenome Project to study user behavior on smartphones. Computers in Human Behavior, 114, 106570.
\n\n\tMolina, M., D., Sundar, S. S., Le, T., & Lee, D. (2021). “Fake news” is not simply false information: A concept explication and taxonomy of online content. American Behavioral Scientist, 65 (2), 180-212.
\n\n\tCho, E., Sundar, S. S., Abdullah, S., & Motalebi, N. (2020). Will deleting history make Alexa more trustworthy? Effects of privacy and content customization on user experience of smart speakers. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI ‘20), Paper 424. [Honorable Mention].
\n\n\tSundar, S. S., Kim, J., Rosson, M. B., & Molina, M. D. (2020). Online privacy heuristics that predict information disclosure. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI ‘20), Paper 725.
\n\n\tWang, J., Yang, H., Shao, R., Abdullah, S., & Sundar, S. S. (2020). Alexa as coach: Leveraging smart speakers to build social agents that reduce public speaking anxiety. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI ‘20), Paper 434.
\n\n\tCho, E., Kim, J., & Sundar, S. S. (2020). Will you log into Tinder using your Facebook account? Adoption of single sign-on for privacy-sensitive apps. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems, LBW282.
\n\n\tWang, J., Molina, M. D., & Sundar, S. S. (2020). When expert recommendation contradicts peer opinion: Relative social influence of valence, group identity and artificial intelligence. Computers in Human Behavior.
\n\n\tWaddell, T. F., & Sundar, S. S. (2020). Bandwagon effects in social television: How audience metrics related to size and opinion affect the enjoyment of digital media. Computers in Human Behavior, 107, 106270.
\n\n\tSundar, S. S. (2020). Rise of machine agency: A framework for studying the psychology of human-AI interaction (HAII). Journal of Computer-Mediated Communication, 25 (1), 74-88.
\n\n\tOh, J., & Sundar, S. S. (2020). What happens when you click and drag: Unpacking the relationship between on-screen interaction and user engagement with an anti-smoking website. Health Communication, 35 (3), 269-280.
\n\n\tMolina, M. D., & Sundar, S. S. (2020). Can mobile apps motivate fitness tracking? A study of technological affordances and workout behaviors. Health Communication, 35 (1), 65-74.
\n\n\tKang, J., & Sundar S. S. (2020). Social robots with a Theory of Mind (ToM): Are we threatened when they can read our emotions?. In P. Novais, J. Lloret, P. Chamoso, D. Carneiro, E. Navarro, S. Omatu (Eds.), Ambient Intelligence – Software and Applications – 10th International Symposium on Ambient Intelligence (ISAmI 2019). Advances in Intelligent Systems and Computing (AISC), 1006, 80-88.
\n\n\tMotalebi, N., Cho, E., Sundar, S. S., & Abdullah, S. (2019). Can Alexa be your therapist? How back-channeling transforms smart-speakers to be active listeners. CSCW’19: Conference Companion Publication of the 2019 conference on Computer Supported Cooperative Work and Social Computing, pp. 309-313.
\n\n\tLe, T., Shu, K., Molina, M. D., Lee, D., Sundar, S. S. & Liu, H. (2019). 5 sources of clickbaits you should know! Using synthetic clickbaits to improve prediction and distinguish between bot-generated and human-written headlines. Proceedings of the 2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2019).
\n\n\tSundar, S. S., & Oh, J. (2019). Psychological effects of interactive media technologies: A human-computer interaction (HCI) perspective. In M. B. Oliver, A. A. Raney & J. Bryant (Eds.), Media effects: Advances in theory and research (4th ed., pp. 357-372). New York: Routledge.
\n\n\tSundar, S. S., Xu, Q., & Dou, X. (2019). Role of technology in online persuasion: A MAIN Model perspective. In S. Rodgers & E. Thorson (Eds.), Advertising theory (2nd ed., pp. 70-88). New York: Routledge.
\n\n\tGo, E., & Sundar, S. S. (2019). Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions. Computers in Human Behavior, 97, 304-316.
\n\n\tMolina, M. D., & Sundar, S. S. (2019). Technological affordances can promote misinformation: What journalists should watch out for when relying on online tools and social media. In J. E. Katz & K. K. Mays (Eds.), Journalism and truth in an age of social media (pp. 182-197). New York: Oxford University Press.
\n\n\tSundar, S. S., & Kim, J. (2019). Machine heuristic: When we trust computers more than humans with our personal information. Proceedings of the 2019 Conference on Human Factors in Computing Systems Proceedings (CHI’ 19), Paper 538.
\n\n\tGambino, A., Kim, J., & Sundar, S. S. (2019). Digital doctors and robot receptionists: User attributes that predict acceptance of automation in healthcare facilities. Proceedings of CHI’19 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’19), LBW0387.
\n\n\tSundar, S. S., Kim, J., & Cho, E. (2019). Where in the cloud is my data? Location and brand effects on trust in cloud services. Proceedings of CHI’19 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’19), LBW2512.
\n\n\tGambino, A., & Sundar, S. S. (2019). Acceptance of self-driving Cars: Does their posthuman ability make them more eerie or more desirable? Proceedings of CHI’19 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’19), LBW2513.
\n\n\tMolina, M. D., Gambino, A., & Sundar, S. S. (2019). Online privacy in public places: How do location, terms and conditions and VPN influence disclosure? Proceedings of CHI’19 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’19), LBW2616.
\n\n\tZhang, B., & Sundar, S. S. (2019). Proactive vs. reactive personalization: Can customization of privacy enhance user experience? International Journal of Human-Computer Studies, 128, 86-99.
\n\n\tSundar, S. S., Gambino, A., & Kim, J. (2019). Smart but nosy: Gratifications of ubiquitous media that threaten our privacy. In E. Downs (Ed.), The dark side of media and technology: A 21st century guide to media and technological literacy. New York: Peter Lang.
\n\n\tEllison, N., French, M., Litt, E., Sundar, S. S., & Trieu, P. (2018). Without a trace: How studying invisible interactions can help us understand social media. In CSCW '18: Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing, 129–132.
\n\n\tKim, J., Gambino, A., Sundar, S. S., Rosson, M. B., Aritajati, C., Ge, J., & Fanning, C. (2018). Interface cues to promote disclosure and build community: An experimental test of crowd and connectivity cues in an online sexual health forum. Proceedings of the ACM on Human-Computer Interaction, Vol. 2, CSCW, Article 90. ACM, New York, NY.
\n\n\tLiu, B., & Sundar, S. S. (2018). Should machines express sympathy and empathy? Experiments with a health advice chatbot. Cyberpsychology, Behavior, and Social Networking, 21 (10), 625-636.
\n\n\tLiu, B., & Sundar, S. S. (2018). Microworkers as research participants: Does underpaying Turkers lead to cognitive dissonance? Computers in Human Behavior, 88, 61-69.
\n\n\tJung, E. H., & Sundar, S. S. (2018). Status update: Gratifications derived from Facebook affordances by older adults. New Media & Society, 20 (11), 4135-4154.
\n\n\tOh, J., Bellur, S., & Sundar, S. S. (2018). Clicking, assessing, immersing and sharing: An empirical model of user engagement with interactive media. Communication Research, 45 (5), 737-763.
\n\n\tChen, T-W., & Sundar, S. S. (2018). “This app would like to use your current location to better serve you”: Importance of user assent and system transparency in personalized mobile services. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (CHI’18), Paper No. 537.
\n\n\tPeña, J., Rosson, M. B., Ge, J., Jeong, E., Sundar, S. S., Kim, J., & Gambino, A. (2018). An exploration of design cues for heuristic-based decision-making about information sharing. In G. Chowdhury, J. McLeod, V. Gillet & P. Willett (Eds.), Transforming digital worlds: iConference 2018, Lecture Notes in Computer Science, 10766, 677-683.
\n\n\tSundar, S. S., Cho, E., & Wang, J. (2018). Interacting with mobile media. In K. Norman & J. Kirakowski (Eds.), Handbook of human-computer interaction (pp. 615-639). Malden, MA: Wiley-Blackwell.
\n\n\tWang, R., & Sundar, S. S. (2018). How does parallax scrolling influence user experience? A test of TIME (Theory of Interactive Media Effects). International Journal of Human-Computer Interaction, 34 (6), 533-543.
\n\n\tSundar, S. S., Kang, J., & Oprean, D. (2017). Being there in the midst of the story: How immersive journalism affects our perceptions and cognitions. Cyberpsychology, Behavior and Social Networking, 20 (11), 672-682.
\n\n\tJung, E., Walden, J., Johnson, A., & Sundar, S. S. (2017). Social networking in the aging context: Why older adults use or avoid Facebook. Telematics and Informatics, 34, 1071-1080.
\n\n\tWaddell, T. F., & Sundar, S. S. (2017). #thisshowsucks! The overpowering influence of negative social media comments on television viewers. Journal of Broadcasting & Electronic Media, 61 (2), 393-409.
\n\n\tSundar, S. S., Kim, J., & Gambino, A. (2017). Using theory of interactive media effects (TIME) to analyze digital advertising. In S. Rodgers & E. Thorson (Eds.), Digital advertising: Theory and research (pp. 86-109). New York: Routledge, Taylor & Francis Group.
\n\n\tBellur, S., & Sundar, S. S. (2017). Talking health with a machine: How does message interactivity affect attitudes & cognitions? Human Communication Research, 43 (1), 25-53.
\n\n\tSundar, S. S., Jung, E., Waddell, T. F., & Kim, K. J. (2017). Cheery companions or serious assistants? Role and demeanor congruity as predictors of robot attraction and use intentions among senior citizens. International Journal of Human-Computer Studies, 97, 88-97.
\n\n\tOeldorf-Hirsch, A., & Sundar, S. S. (2016). Social and technological motivations for online photo sharing. Journal of Broadcasting & Electronic Media, 60 (4), 624-642.
\n\n\tKang, H., & Sundar, S. S. (2016). When self is the source: Effects of media customization on message processing. Media Psychology, 19 (4), 561-588.
\n\n\tWang, R., Yang, F., Zheng, S., & Sundar, S. S. (2016). Why do we pin? New gratifications explain unique activities in Pinterest. Social Media + Society, 2 (3), 1-9.
\n\n\tWaddell, T. F., Zhang, B., & Sundar, S. S. (2016). Human-computer interaction. In C. R. Berger & M. E. Roloff (Eds.), International Encyclopedia of Interpersonal Communication. Malden, MA: Wiley.
\n\n\tSundar, S. S., Bellur, S., Oh, J., Jia, H., & Kim, H. S. (2016). Theoretical importance of contingency in human-computer interaction: Effects of message interactivity on user engagement. Communication Research, 43 (5), 595-625.
\n\n\tXu, Q., & Sundar, S. S. (2016). Interactivity and memory: Information processing of interactive versus non-interactive content. Computers in Human Behavior, 63, 620-629.
\n\n\tOh, J., & Sundar, S. S. (2016). User engagement with interactive media: A communication perspective. In O’Brien & P. Cairns (Eds.), Why engagement matters: Cross-disciplinary perspectives of user engagement in digital media (pp. 177-198). Switzerland: Springer International Publishing.
\n\n\tGambino, A., Kim, J., Sundar, S. S., Ge, J., & Rosson, M. B. (2016). User disbelief in privacy paradox: Heuristics that determine disclosure. Proceedings of CHI’16 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’16), 2837-2843.
\n\n\tJung, E., Waddell, T. F., & Sundar, S. S. (2016). Feminizing robots: User responses to gender cues on robot body and screen. Proceedings of CHI’16 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’16), 3107-3113.
\n\n\tWaddell, T. F., Auriemma, J., & Sundar, S. S. (2016). Make it simple, or force users to read? Paraphrased design improves comprehension of end user license agreements. Proceedings of the 2016 Annual Conference on Human Factors in Computing Systems (CHI’16), 5252-5256.
\n\n\tSundar, S. S., Waddell, T. F., & Jung, E. (2016). The Hollywood robot syndrome: Media effects on older adults’ robot attitudes and adoption intentions. Proceedings of 2016 ACM/IEEE International Conference on Human-Robot Interaction (HRI’16), 343-350.
\n\n\tSun, Y., & Sundar, S. S. (2016). Psychological importance of human agency: Effects of self-assembly and expectation setting on human-robot interaction. Proceedings of 2016 ACM/IEEE International Conference on Human-Robot Interaction (HRI’16), 189-196.
\n\n\tJung, E., & Sundar, S. S. (2016). Senior citizens on Facebook: How do they interact and why? Computers in Human Behavior, 61, 27-35.
\n\n\tDou, X., & Sundar, S. S. (2016). Power of the swipe: Why mobile websites should add horizontal swiping to tapping, clicking and scrolling interaction techniques. International Journal of Human Computer Interaction, 32 (4), 352-362.
\n\n\tAppelman, A., & Sundar S. S. (2016). Measuring message credibility: Scale construction and validation with news stories. Journalism & Mass Communication Quarterly, 93 (1), 59-79.
\n\n\tKim, H. S., & Sundar, S. S. (2016). Motivating contributions to online forums: Can locus of control moderate the effects of interface cues? Health Communication, 31 (5), 583-595.
\n\n\tKim, K. J., & Sundar, S. S. (2016). Mobile persuasion: Can screen size and presentation mode make a difference to trust? Human Communication Research, 42, 45-70.
\n\n\tWaddell, T. F., & Sundar, S. S., & Auriemma, J. (2015). Can customizing an avatar motivate exercise intentions and health behaviors among those with low health ideals? Cyberpsychology, Behavior, and Social Networking, 18 (11), 687-690.
\n\n\tWalden, J., Jung, E. H., Sundar, S. S., & Johnson, A. (2015). Mental models of robots among senior citizens: An interview study of interaction expectations and design implications. Interaction Studies, 16 (1), 68-88.
\n\n\tSundar, S. S., & Sreenivasan, A. (2015). In machines we trust: Can interactivity and recordability undermine democratic technologies? Proceedings of the Seventh International Conference on Information and Communication Technologies and Development (ICTD’15), Article No. 60.
\n\n\tLee, S., Kim, K. J., & Sundar, S. S. (2015). Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes. Computers in Human Behavior, 336-343.
\n\n\tSundar, S. S., Go, E., Kim, H. S., & Zhang, B. (2015). Communicating art, virtually! Psychological effects of technological affordances in a virtual museum. International Journal of Human-Computer Interaction, 31, 385-401.
\n\n\tOh, J., & Sundar, S. S. (2015). How does interactivity persuade? Effects of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication, 65, 213-236.
\n\n\tSundar, S. S. (Ed.). (2015). The handbook of the psychology of communication technology. Malden, MA: Wiley Blackwell.
\n\n\tSundar, S. S., Jia, H., Waddell, T. F., & Huang, Y. (2015). Toward a theory of interactive media effects (TIME): Four models for explaining how interface features affect user psychology. In S. S. Sundar (Ed.), The handbook of the psychology of communication technology (pp. 47-86). Malden, MA: Wiley Blackwell.
\n\n\tPark, E. K., & Sundar, S. S. (2015). Can synchronicity and visual modality enhance social presence in mobile messaging? Computers in Human Behavior, 45, 121-128.
\n\n\tOeldorf-Hirsch, A., & Sundar, S. S. (2015). Posting, commenting, and tagging: Effects of sharing news stories on Facebook. Computers in Human Behavior, 44, 240-249.
\n\n\tLee, S., & Sundar, S. S. (2015). Cosmetic customization of mobile phones: Cultural antecedents, psychological correlates. Media Psychology, 18 (1), 1-23.
\n\n\tLee, S., Bang, H., & Sundar, S. S. (2014). Social interaction in mobile games: Priming opponents’ presence and haptic feedback. Proceedings of HCI Korea (HCIK’15), 104-108.
\n\n\tKim, K. J., & Sundar, S. S. (2014). Does screen size matter for smartphones? Utilitarian and hedonic effects of screen size on smartphone adoption. Cyberpsychology, Behavior, and Social Networking, 17 (7), 466-473.
\n\n\tKim, H. S., & Sundar, S. S. (2014). Can online buddies and bandwagon cues enhance user participation in online health communities? Computers in Human Behavior, 37, 319-333.
\n\n\tBellur, S., & Sundar, S. S. (2014). How can we tell when a heuristic has been used? Design and analysis strategies for capturing the operation of heuristics. Communication Methods and Measures, 8 (2), 116-137.
\n\n\tLimperos, A. M., Woolley, J. K., Tamul, D. J., Spinda, J., & Sundar, S. S. (2014). “It’s not who you know, but who you add”: An investigation into the differential impact of friend adding and self-disclosure on interpersonal perceptions on Facebook. Computers in Human Behavior, 35, 496-505.
\n\n\tWaddell, T., Sundar, S. S., & Jung, E. H. (2014). The young and the vulnerable? Perceived negative effects of robots on youngsters prevent older adults from adopting companion robots. Proceedings of CHI’14 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’14), 1981-1986.
\n\n\tZhang, B., Wu, M., Kang, H., Go, E., & Sundar, S. S. (2014). Effects of security warnings and instant gratification cues on attitudes toward mobile websites. Proceedings of the 2014 Annual Conference on Human Factors in Computing Systems (CHI’14), 111-114.
\n\n\tXu, Q., & Sundar, S. S. (2014). Lights, camera, music, interaction! Interactive persuasion in e-commerce. Communication Research, 41 (2), 282-308.
\n\n\tSundar, S. S., Tamul, D., & Wu, M. (2014). Capturing “cool”: Measures for assessing coolness of technological products. International Journal of Human-Computer Studies, 72, 169-180.
\n\n\tSundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging and flipping. Human Computer Interaction, 29 (2), 109-152.
\n\n\tGuillory, J., & Sundar, S. S. (2014). How does website interactivity affect our perceptions of an organization? Journal of Public Relations Research, 26 (1), 44-61.
\n\n\tJia, H., Sundar, S. S., Lee, J. Y., & Lee, S. (2014). Is Web 2.0 culture-free or culture-bound? Differences between American and Korean blogs. Proceedings of the 47th Annual Hawaii International Conference on System Sciences (HICSS), IEEE Computer Society Press, 1735-1744.
\n\n\tSundar, S. S., & Limperos, A. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57 (4), 504-525.
\n\n\tKang, H., & Sundar, S. S. (2013). Depleted egos and affirmed selves: The two faces of customization. Computers in Human Behavior, 29 (6), 2273-2280.
\n\n\tLi, R., Zhang, B., Sundar, S. S., & Duh, H. B-L. (2013). Interacting with augmented reality: How does location-based AR enhance learning? In P. Kotzé et al. (Eds.), Proceedings of INTERACT 2013, Part II, LNCS 8118, 616-623.
\n\n\tSundar, S. S., Dou, X., & Lee, S. (2013). Communicating in a Ubicomp world: Interaction rules for guiding design of mobile interfaces. In P. Kotzé et al. (Eds.), Proceedings of INTERACT 2013, Part II, LNCS 8118, 730-747.
\n\n\tNie, J., & Sundar, S. S. (2013). Who would pay for Facebook? Self esteem as a predictor of user behavior, identity construction and valuation of virtual possessions. In P. Kotzé et al. (Eds.), Proceedings of INTERACT 2013, Part III, LNCS 8119, 726-743.
\n\n\tLee, J. Y., & Sundar, S. S. (2013). To tweet or to retweet? That is the question for health professionals on Twitter. Health Communication, 28 (5), 509-524.
\n\n\tKim, K. J., & Sundar, S. S. (2013). Can interface features affect aggression resulting from violent video game play? An examination of realistic controller and large screen-size. Cyberpsychology, Behavior, and Social Networking, 16 (5), 329-334.
\n\n\tYou, S., & Sundar, S. S. (2013). I feel for my avatar: Embodied perception in VEs. Proceedings of the 2013 Annual Conference on Human Factors in Computing Systems (CHI’13), 3135-3138.
\n\n\tSundar, S. S., Kang, H., Wu, M., Go, E., & Zhang, B. (2013). Unlocking the privacy paradox: Do cognitive heuristics hold the key? Proceedings of CHI’13 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’13), 811-816.
\n\n\tJia, H., Wu. M., Jung, E., Shapiro, A., & Sundar, S. S. (2013). When the tissue box says “Bless You!”: Using speech to build socially interactive objects. Proceedings of CHI’13 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’13), 1635-1640.
\n\n\tKim, K. J., Park, E., & Sundar, S. S. (2013). Caregiving role in human-robot interaction: A study of the mediating effects of perceived benefit and social presence. Computers in Human Behavior, 29 (4), 1799-1806.
\n\n\tSundar, S. S., Oh, J., Kang, H., & Sreenivasan, A. (2013). How does technology persuade? Theoretical mechanisms for persuasive technologies. In J. P. Dillard & L. Shen (Eds.), The SAGE handbook of persuasion: Developments in theory and practice (2nd ed., pp. 388-404). Thousand Oaks, CA: Sage Publications.
\n\n\tCingel, D., & Sundar, S. S. (2012). Texting, techspeak, and tweens: The relationship between text messaging and English grammar skills. New Media & Society, 14 (8), 1304-1320.
\n\n\tKim, N. Y., & Sundar, S. S. (2012). Personal relevance vs. contextual relevance: The role of relevant ads in personalized websites. Journal of Media Psychology, 24 (3), 89-101.
\n\n\tJia, H., Wu, M., Jung, E., Shapiro, A., & Sundar, S. S. (2012). Balancing human agency and object agency: An in-depth interview study of the Internet of Things. Proceedings of the 2012 ACM Conference on Ubiquitous Computing (Ubicomp’12), 1185-1188.
\n\n\tKim, K. J., Park, E., & Sundar, S. S. (2012). IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience. In J. J. Park et. al. (Eds.), Proceedings of the 5th International Conference on Human-Centric Computing (HumanCom'12), LNEE 182, 77-84.
\n\n\tKim, S., Kim, K. J., Sundar, S. S., & Biocca, F. (2012). Electronic cane for visually impaired persons: Empirical examination of its usability and effectiveness. In J. J. Park et. al. (Eds.), Proceedings of the 5th International Conference on Human-Centric Computing (HumanCom'12), LNEE 182, 71-76.
\n\n\tStavrositu, C., & Sundar, S. S. (2012). Does blogging empower women? Exploring the role of agency and community. Journal of Computer-Mediated Communication, 17, 369-386.
\n\n\tKim, K. J., Kim, S., Park, E., Sundar, S. S., & del Pobil, A. P. (2012). The more the better? Effects of ad exposure frequency on online consumers with varying product knowledge. Proceedings of the 8th International Conference on Interaction Science and Digital Content Technology (ICIDT'12), 92-96.
\n\n\tSundar, S. S., Bellur, S., & Jia, H. (2012). Motivational technologies: A theoretical framework for designing preventive health applications. In M. Bang & E. L. Ragnemalm (Eds.), Proceedings of the 7th International Conference on Persuasive Technology (PERSUASIVE 2012), LNCS 7284, 112-122.
\n\n\tDiMuzio, E., & Sundar, S. S. (2012). Does a hyperlink function as an endorsement? In M. Bang & E. L. Ragnemalm (Eds.), Proceedings of the 7th International Conference on Persuasive Technology (PERSUASIVE 2012), LNCS 7284, 268-273.
\n\n\tKim, Y., & Sundar, S. S. (2012). Visualizing ideal self vs. actual self through avatars: Impact on preventive health outcomes. Computers in Human Behavior, 28, 1356-1364.
\n\n\tSundar, S. S., Oh, J., Bellur, S., Jia, H., & Kim, H. S. (2012). Interactivity as self-expression: A field experiment with customization and blogging. Proceedings of the 2012 Annual Conference on Human Factors in Computing Systems (CHI’12), 395-404.
\n\n\tSundar, S. S., Xu, Q., & Dou, X. (2012). Role of technology in online persuasion: A MAIN Model perspective. In S. Rodgers & E. Thorson (Eds.), Advertising theory (pp. 355-372). New York: Routledge.
\n\n\tKim, K. J., Park, E., Sundar, S. S., & del Pobil, A. P. (2012). The effects of immersive tendency and need to belong on human-robot interaction. Proceedings of the 7th ACM/IEEE International Conference on Human-Robot Interaction (HRI’12), 207-208.
\n\n\tNie, J., Park, M., Marin, A. L., & Sundar, S. S. (2012). Can you hold my hand? Physical warmth in human-robot interaction. Proceedings of the 7th ACM/IEEE International Conference on Human-Robot Interaction (HRI’12), 201-202. [Best Late Breaking Report Award]
\n\n\tPark, E., Kim, K. J., Sundar, S. S., & del Pobil, A. P. (2012). Online gaming with robots vs. computers as allies vs. opponents. Proceedings of the 7th ACM/IEEE International Conference on Human-Robot Interaction (HRI’12), 205-206.
\n\n\tKim, Y., & Sundar, S. S. (2012). Anthropomorphism of computers: Is it mindful or mindless? Computers in Human Behavior, 28, 241-250.
\n\n\tKang, H., Bae, K., Zhang, S., & Sundar, S. S. (2011). Source cues in online news: Is the proximate source more powerful than distal sources? Journalism & Mass Communication Quarterly, 88 (4), 719-736.
\n\n\tBalakrishnan, B., & Sundar, S. S. (2011). Where am I? How can I get there? Impact of navigability and narrative transportation on spatial presence. Human Computer Interaction, 26, 161-204.
\n\n\tKim, K. J., & Sundar, S. S. (2011). Does panel type matter for LCD monitors? A study examining the effects of S-IPS, S-PVA, and TN panels in video gaming and movie viewing. In P. Campos et al. (Eds.), Proceedings of INTERACT 2011, Part II, LNCS 6947, 281-288.
\n\n\tSundar, S. S., Bellur, S., Oh, J., & Jia, H. (2011). Calls for interaction: The more the better? User experience of 3D carousel and additional interaction techniques. In P. Campos et al. (Eds.), Proceedings of INTERACT 2011, Part IV, LNCS 6949, 487-490.
\n\n\tSundar, S. S., Rice, R. E., Kim, H. S., & Sciamanna, C. (2011). Online health information: Conceptual challenges and theoretical opportunities. In T. Thompson, R. Parrott, & J. Nussbaum (Eds.), Handbook of health communication (2nd ed.) (pp. 181-202). New York: Routledge.
\n\n\tDowns, E. P., & Sundar, S. S. (2011). “We won” vs. “they lost”: Exploring ego-enhancement and self-preservation tendencies in the context of video game play. Entertainment Computing, 2, 23-28.
\n\n\tKim, H. S., & Sundar, S. S. (2011). Using interface cues in online health community boards to change impressions and encourage user contribution. Proceedings of the 2011 Annual Conference on Human Factors in Computing Systems (CHI’11), 599-608.
\n\n\tKim, K. J., Sundar, S. S., & Park, E. (2011). The effects of screen-size and communication modality on psychology of mobile device users. Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’11), 1207-1212.
\n\n\tMarathe, S., & Sundar, S. S. (2011). What drives customization? Control or identity? Proceedings of the 2011 Annual Conference on Human Factors in Computing Systems (CHI’11), 781-790.
\n\n\tSundar, S. S., Oeldorf-Hirsch, A., Nussbaum, J. F., & Behr, R. A. (2011). Retirees on Facebook: Can online social networking enhance their health and wellness? Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’11), 2287-2292.
\n\n\tSundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2011). Beyond pointing and clicking: How do newer interaction modalities affect user engagement? Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’11), 1477-1482.
\n\n\tGarris, K., Guillory, J., & Sundar, S. S. (2011). Does interactivity serve the public interest? The role of political blogs in deliberative democracy. International Journal of Interactive Communication Systems and Technologies, 1, 1-18.
\n\n\tLee, N., Shin, H., & Sundar, S. S. (2011). Utilitarian vs. hedonic robots: Role of parasocial tendency and anthropomorphism in shaping user attitudes. Proceedings of the 6th International Conference on Human-Robot Interaction (HRI’11), 183-184.
\n\n\tSah, Y. J., Yoo, B., & Sundar, S. S. (2011). Are specialist robots better than generalist robots? Proceedings of the 6th International Conference on Human-Robot Interaction (HRI’11), 241-242.
\n\n\tYou, S., Nie, J., Suh, K., & Sundar, S. S. (2011). When the robot criticizes you…Self-serving bias in human-robot interaction. Proceedings of the 6th International Conference on Human-Robot Interaction (HRI’11), 295-296.
\n\n\tSundar, S. S., & Bellur, S. (2011). Concept explication in the internet age: The case of interactivity. In E. P. Bucy & R. L. Holbert (Eds.), Sourcebook for political communication research: Methods, measures, and analytical techniques (pp. 485-500). New York: Routledge.
\n\n\tKoh, Y. J., & Sundar, S. S. (2010). Effects of specialization in computers, web sites and web agents on e-commerce trust. International Journal of Human-Computer Studies, 68, 899-912.
\n\n\tKim, N. Y., & Sundar, S. S. (2010). Relevance to the rescue: Can smart ads reduce negative response to online ad clutter? Journalism & Mass Communication Quarterly, 87 (2), 346-362.
\n\n\tHutton, E., & Sundar, S. S. (2010). Can video games enhance creativity? Effects of emotion generated by Dance Dance Revolution. Creativity Research Journal, 22 (3), 294-303.
\n\n\tSundar, S. S., & Marathe, S. S. (2010). Personalization vs. customization: The importance of agency, privacy and power usage. Human Communication Research, 36, 298-322.
\n\n\tSundar, S. S., Xu, Q., & Bellur, S. (2010). Designing interactivity in media interfaces: A communications perspective. Proceedings of the 28th International Conference on Human Factors in Computing Systems (CHI’10), 2247-2256.
\n\n\tSundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2010). Modality is the message: Interactivity effects on perception and engagement. Proceedings of the 28th of the International Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’10), 4105-4110.
\n\n\tKoh, Y. J., & Sundar, S. S. (2010). Heuristic versus systematic processing of specialist versus generalist sources in online media. Human Communication Research, 36, 103-124.
\n\n\tHu, Y., & Sundar, S. S. (2010). Effects of online health sources on credibility and behavioral intentions. Communication Research, 37 (1), 105-132.
\n\n\tWagner, C., & Sundar, S. S. (2009). Sneaking it in: The importance of peripheral processing in promoting strong anti-drug attitudes. American Journal of Media Psychology, 2 (1/2), 9-43.
\n\n\tSyvertsen, A. K., Stout, M. D., & Flanagan, C. A. (with Mitra, D. L., Oliver, M. B., & Sundar, S. S.). (2009). Using elections as teachable moments: A randomized evaluation of the Student Voices civic education program. American Journal of Education, 116, 33-67.
\n\n\tSundar, S. S. (2009). Media effects 2.0: Social and psychological effects of communication technologies. In R. L. Nabi & M. B. Oliver (Eds.), The SAGE handbook of media processes and effects (pp. 545-560). Thousand Oaks, CA: Sage Publications.
\n\n\tKim, Y., & Sundar, S. S. (2009). Me, myself, and my avatar: The effects of avatar on SNW (Social Networking) users' attitudes toward a website and its ad content. In N. T. Wood & M. R. Solomon (Eds.), Virtual social identity and consumer behavior (pp. 141-156). Armonk, NY: M. E. Sharpe.
\n\n\tLee, E-J., & Sundar, S. S. (2009). Human-computer interaction. In C. R. Berger, M. E. Roloff, & D. R. Roskos-Ewoldsen (Eds.), The handbook of communication science (2nd ed.) (pp. 507-523). Thousand Oaks, CA: Sage Publications.
\n\n\tSundar, S. S., Xu, Q., & Oeldorf-Hirsch, A. (2009). Authority vs. peer: How interface cues influence users. Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems (CHI’09), 27, 4231-4236.
\n\n\tSundar, S. S. (2009). Online journalism: The psychology of mass communication on the Web. In L. Leung, A. Y. H. Fung & P.S.N. Lee (Eds.), Embedding into our lives: New opportunities and challenges of the internet (pp. 127-144). Hong Kong: The Chinese University Press.
\n\n\tSundar, S. S., Oeldorf-Hirsch, A., & Garga, A. (2008). A cognitive-heuristics approach to understanding presence in virtual environments. In A. Spagnolli and L. Gamberini (Eds.), PRESENCE 2008: Proceedings of the 11th Annual International Workshop on Presence (pp. 219-228). Padova, Italy: CLEUP Cooperativa Libraria Universitaria Padova.
\n\n\tKalyanaraman, S., & Sundar, S. S. (2008). Portrait of the portal as a metaphor: Explicating Web portals for communication research. Journalism & Mass Communication Quarterly, 85 (2), 239-256.
\n\n\tBanjo, O., Hu, Y., & Sundar, S. S. (2008). Cell phone usage and social interaction with proximate others: Ringing in a theoretical model. The Open Communication Journal, 2, 127-135. Article retrievable from: http://www.bentham.org/open/to...
\n\n\tWagner, C., & Sundar, S. S. (2008). The curiosity-arousing function of anti-drug ads. The Open Communication Journal, 2, 43-59. Article retrievable from: http://www.bentham.org/open/to...
\n\n\tSundar, S. S. (2008). Self as source: Agency and customization in interactive media. In E. Konijn, S. Utz, M. Tanis, & S. Barnes (Eds.), Mediated interpersonal communication (pp. 58-74). New York: Routledge.
\n\n\tKalyanaraman, S., & Sundar, S. S. (2008). Impression formation effects in online mediated communication. In E. Konijn, S. Utz, M. Tanis, & S. Barnes (Eds.), Mediated interpersonal communication (pp. 217-233). New York: Routledge.
\n\n\tSundar, S. S., Oeldorf-Hirsch, A., & Xu, Q. (2008). The bandwagon effect of collaborative filtering technology. Proceedings of CHI’08 Extended Abstracts on Human Factors in Computing Systems, 26, 3453-3458.
\n\n\tStavrositu, C., & Sundar, S. S. (2008). Can blogs empower women? Designing agency-enhancing and community-building interfaces. Proceedings of CHI’08 Extended Abstracts on Human Factors in Computing Systems, 26, 2781-2786.
\n\n\tStavrositu, C., & Sundar, S. S. (2008). If internet credibility is so iffy, why the heavy use? The relationship between medium use and credibility. Cyberpsychology & Behavior, 11 (1), 65-68.
\n\n\tSundar, S. S. (2008). The MAIN model: A heuristic approach to understanding technology effects on credibility. In M. J. Metzger & A. J. Flanagin (Eds.), Digital media, youth, and credibility (pp. 72-100). Cambridge, MA: The MIT Press. Chapter retrievable from http://mitpress2.mit.edu/books.... pdf
\n\n\tSundar, S. S. (2007). Social psychology of interactivity in human-website interaction. In A. N. Joinson, K. Y. A. McKenna, T. Postmes & U-D. Reips (Eds.), The Oxford handbook of internet psychology (pp. 89-104). Oxford, UK: Oxford University Press.
\n\n\tSundar, S. S., Edwards, H. H., Hu, Y., & Stavrositu, C. (2007). Blogging for better health: Putting the “public” back in public health. In M. Tremayne (Ed.), Blogging, citizenship, and the future of media (pp. 83-102). New York: Routledge.
\n\n\tSundar, S. S., Knobloch-Westerwick, S., & Hastall, M. R. (2007). News cues: Information scent and cognitive heuristics. Journal of the American Society for Information Science and Technology, 58 (3), 366-378.
\n\n\tSundar, S. S. (2007). Agency and on-line media. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 635-636). Thousand Oaks, CA: Sage Publications.
\n\n\tMarathe, S. S., & Sundar, S. S. (2007). Human-computer interaction (HCI). In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 389-392). Thousand Oaks, CA: Sage Publications.
\n\n\tHu, Y., & Sundar, S. S. (2007). Computer-mediated communication (CMC). In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 200-202). Thousand Oaks, CA: Sage Publications.
\n\n\tHutton, E., & Sundar, S. S. (2007). Internet use, positive uses. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 444-446). Thousand Oaks, CA: Sage Publications.
\n\n\tStavrositu, C., & Sundar, S. S. (2007). Internet use, psychological effects. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 446-448). Thousand Oaks, CA: Sage Publications.
\n\n\tKalyanaraman, S., & Sundar, S. S. (2006). The psychological appeal of personalized online content in Web portals: Does customization affect attitudes and behavior? Journal of Communication, 56, 110-132.
\n\n\tLee, S. Y., & Sundar, S. S. (2006). To vary or not? The effects of ad variation on the Web. Youngstown, NY: Cambria Press.
\n\n\tSundar, S. S., & Oliver, M. B. (2005). Student-friendly journals and journal-friendly curricula. Journalism & Mass Communication Educator, 60 (1), 6-12.
\n\n\tSundar, S. S., & Kim, J. (2005). Interactivity and persuasion: Influencing attitudes with information and involvement. Journal of Interactive Advertising, 5 (2), 6-29.
\n\n\tSundar, S. S. (2004). Theorizing interactivity’s effects. The Information Society, 20 (5), 387-391.
\n\n\tDiao, F., & Sundar, S. S. (2004). Orienting responses and memory for Web advertisements: Exploring effects of pop-up window and animation. Communication Research, 31 (5), 537-567.
\n\n\tSundar, S. S. (2004). Loyalty to computer terminals: Is it anthropomorphism or consistency? Behaviour & Information Technology, 23 (2), 107-118.
\n\n\tSundar, S. S., & Kalyanaraman, S. (2004). Arousal, memory, and impression-formation effects of animation speed in Web advertising. Journal of Advertising, 33 (1), 7-17.
\n\n\tSundar, S. S., Kalyanaraman, S., & Brown, J. (2003). Explicating website interactivity: Impression-formation effects in political campaign sites. Communication Research, 30 (1), 30-59.
\n\n\tSundar, S. S. (2003). News features and learning. In J. Bryant, D. Roskos-Ewoldsen & J. Cantor (Eds.), Communication and emotion: Essays in honor of Dolf Zillmann (pp. 275-296). Mahwah, NJ: Lawrence Erlbaum Associates.
\n\n\tSundar, S. S. (2003). Why we should NOT teach technology—part of Learning reconsidered: Education in the digital age—Communications, convergence and the curriculum. Journalism & Mass Communication Educator, 57 (4), 297-301.
\n\n\tSundar, S. S., & Wagner, C. B. (2002). The world wide wait: Exploring physiological and behavioral effects of download speed. Media Psychology, 4, 173-206.
\n\n\tSundar, S. S., & Nass, C. (2001). Conceptualizing sources in online news. Journal of Communication, 51 (1), 52-72.
\n\n\tSundar, S. S. (2000). Multimedia effects on processing and perception of online news: A study of picture, audio, and video downloads. Journalism & Mass Communication Quarterly, 77 (3), 480-499.
\n\n\tSundar, S. S., & Nass, C. (2000). Source orientation in human-computer interaction: Programmer, networker, or independent social actor? Communication Research, 27 (6), 683-703.
\n\n\tLievrouw, L. A., Bucy, E., Finn, T. A., Frindte, W., Gershon, R., Haythornthwaite, C., Köhler, T., Metz, J. M., & Sundar, S. S. (2000). Building the subdisciplines: An overview of communication and technology research. Communication Yearbook 24, 271-295.
\n\n\tSundar, S. S. (1999). Exploring receivers’ criteria for perception of print and online news. Journalism & Mass Communication Quarterly, 76 (2), 373-386.
\n\n\tSundar, S. S., Narayan, S., Obregon, R., & Uppal, C. (1998). Does Web advertising work? Memory for print vs. online media. Journalism & Mass Communication Quarterly, 75 (4), 822-835.
\n\n\tSundar, S. S. (1998). Effect of source attribution on perception of online news stories. Journalism & Mass Communication Quarterly, 75 (1), 55-68.
\n\n\tSundar, S. S., & Rawlins, B. L. (1997). Watchdog or lapdog? The effect of US foreign policy on The New York Times’ coverage of Central America. The Journal of International Communication, 4 (1), 67-80.
\n\n\tZillmann, D., Gibson, R., Sundar, S. S., & Perkins, Jr., J. W. (1996). Effects of exemplification in news reports on the perception of social issues. Journalism & Mass Communication Quarterly, 73 (2), 427-444.
\n\n\tSchooler, C., Sundar, S. S., & Flora, J. (1996). Effects of the Stanford Five-City Project media advocacy program. Health Education Quarterly, 23 (3), 346-364.
\n\n\tRiffe, D., Aust, C. F., Jones, T. C., Shoemake, B., & Sundar, S. S. (1994). The ‘shrinking foreign newshole’ of the New York Times. Newspaper Research Journal, 15 (3), 74-88.
\n\n\tZillmann, D., Rockwell, S., Schweitzer, K., & Sundar, S. S. (1993). Does humor facilitate coping with physical discomfort? Motivation & Emotion, 17(1), 1-21.
\n\n\tZillmann, D., Perkins, Jr., J. W., & Sundar, S. S. (1992). Impression-formation effects of printed news varying in descriptive precision and exemplifications.. Medien Psychologie, 4, 168-185.
\n\n\tRiffe, D., Hedgepeth, J. K., Ziesenis, E. B., Chandler, S. B., Howard, T. B., Sundar, S., & Woodrum, R. H. (1992). The influence of journals on curriculum and instruction.. Journalism Educator, 47 (3), 54-60.
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