Social Media Case Study: Family Foundations

The Challenge

Family Foundations tasked CommAgency with increasing the number of parenting program sign-ups and strengthening its overall message on online platforms. The program wanted posts that were informative and engaging for new expectant parents. The team created posts backed with statistics that humanized the information, making it understandable for a wide audience.

The Outputs

CommAgency created the following assets for the client:

Social media strategy document and presentation
Social media dos and don’ts guide
Facebook and Instagram posts

Purple background with the text Did you know? 4 out of 10 parents with an infant under six months regularly get just one to three hours of uninterrupted sleep a night.

Purple background with the text What is recommended? The Food and Drug Administration(FDA) recommends that pregnant women eat 2-3 servings(8-12oz) of safe seafood in a week.

Purple background with sketches of a woman sleeping and a bear wearing a sleep mask with the text How to Sleep During Pregancy, Pregnancy can take a toll on your body. Just when you need more sleep, you may find it more difficult to get comfortable in bed.

Purple background with the question How much conflict do new parents have on average compared to before their baby was born? Multiple choice answers A through D are Less conflict, About the same, 2 times as much, and 7 times as much.

The Outcomes

Produced 110 unique posts with graphics and captions
Scheduled posts to publish roughly twice per week over the final seven months of 2022 on Instagram and Facebook
Created a structure that can be continued with other interns moving forward

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