Social Media Case Study: The Convergence Center for Living Multifunctional Material Systems

The Challenge

The Convergence Center for Living Multifunctional Material Systems tasked CommAgency with launching accounts on LinkedIn, Twitter and YouTube to create more visibility of the researchers’ work and the sustainability challenges they are tackling. The center wanted to build a follower community of researchers and students, so the agency team built a social media presence and created content to boost attention.

The Outputs

CommAgency created the following assets for the client:

Social media strategy document and presentation
New social media accounts on LinkedIn, Twitter and YouTube
LinkedIn and Twitter posts that highlighted members of the research community at Penn State and their center, showcased the research being done at the labs on and off campus, and spotlighted the labs themselves
Final metrics recap presentation

Green background with abstract shapes and the primary text Fungal Biomaterials and Biofabrication Workshop

Bright green background with illustrated hanging signs that read Adaptive Architecture - Idea Incubator

Screenshot of a twitter post that reads Have you ever seen coral grow on concrete and features two photos of concrete in bins in a laboratory.

The Outcomes

Created 41 unique posts
LinkedIn: Increased followers from 0 to 332, earned 14,967 impressions and 415 engagements
Twitter: Increased followers from 0 to 101, earned 6,529 impressions and 111 engagements
YouTube: Gained 310 views across 5 webinars

* Metrics are from March 23 to Dec. 5, 2022.

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