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Social Media Case Study: The Learning Factory

The Challenge

The Learning Factory, a hands-on facility for engineering students that provides modern design, prototyping and manufacturing facilities, hired CommAgency to establish a professional brand presence on social media that would increase awareness among students and attract corporate partners and sponsors for the space.

The Outputs

CommAgency created the following assets for the client:

  • LinkedIn: Created posts that included graphics and content that showcased the facility, students and faculty.
  • Instagram: Created social media content to reach the target demographic to increase awareness about the facility.
  • Content: Showcased resources offered in the facility by filming content and writing informative descriptions.
  • Design: Established a brand image and color scheme for the facility.
Purple background with neon framed square contains the words: Build Night: Wooden Bookends, Monday April 11 4:30-6:30PM and 6:00-8:00PM with a bitly address. https://bit.ly/BUILD2022April
Dark purple background with abstract rounded shapes contains a screenshot of a mobile phone and a headshot of a student in jacket and tie. Words read Student Spotlight, Sam Van Zyverden, Teaching Assistant, Mechanical Engineering 2025.
Blue and purple gradient background with a white overlay. Words read Learning Factory, Sponsor Spotlight, Lockheed Martin. Fall 2021 Project Sponsor, Capstone Project Award Winner.
Blue and purple gradient background with a white overlay. Words read Learning Factory, Sponsor Spotlight. Lockheed Martin's sponsored student project challenged students to take in video data of tuft testing, which indicates airflow direction along the surface of a body, and then map that data to the UV coordinates of a 3D model.

The Outcomes

LinkedIn

  • Added 102 followers
  • Made 23,719 impressions (all organic)
  • Made 16,102 unique impressions
  • Produced an engagement rate of 301.4

Instagram

  • Added 65 followers
  • Made 1,957 total impressions
  • Reached 377 accounts

* Metrics are from Feb. 28 to May 6, 2022.