Social Media Case Study: University Park Undergraduate Association - PSU Votes

The Challenge

The UPUA student government tasked CommAgency with rebranding the PSU Votes initiative during the 2020 presidential election. The organization requested a new logo and refreshed social media presence to promote civic engagement and voting in the upcoming election with a heavy focus on educating students about the mail-in voting process. UPUA wanted a distinct look for its campaign that would include a new Instagram account.

The Outputs

CommAgency created the following assets for the client:

Logo: Redesigned PSU Votes logo with new color palette.
Graphics: New visual elements suitable for social media, Zoom presentations and infographics.
Instagram posts and stories: Social media content designed for driving engagement and growth of the account.
Brand guide: Set of standards and advice to empower UPUA in future campaigns

First of three dark blue square social media graphics with the headline How do I vote with a mail-in ballot. A Ballot
graphic in the middle is followed by a large numeral one and instructions to Mark your ballot, following the instructions.

Second of three dark blue square social media graphics with an envelope graphic. A large numeral two
is followed by the instructions to Place your ballot in the secrecy envelope and the put the secrecy
envelope into the official envelope. Be sure to sign the declaration, or your ballot may not count.

Third of three dark blue square social media graphics has a mailbox graphic with an envelope inside. A large numeral three is followed by the instructions to Return your ballot so it arrives at the county election office or other designated location on time.

The Outcomes

Social Media

Gained 221 followers on Instagram over eight weeks in Fall 2020
Collected 1,234 views on videos and 91 likes on infographics

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