"Can Companies Ever Be Credible on Sustainability?"
Joel Makower
Date & Time: April 15, 2015, 7:30 pm–8:45 pm
Location: Carnegie Cinema
This event has already occurred.
Joel Makower, chairman and executive editor of GreenBiz Group Inc., the producer of GreenBiz.com and GreenBiz Forums and VERGE conferences around the world, will present a free public lecture titled “Can Companies Ever Be Credible on Sustainability?” His presentation will explore best practices in organizational sustainability communications. Is all green communication just “greenwashing?” Or is embracing sustainability a matter of survival for the successful companies of today and tomorrow? As sustainable and social-responsible business practices become elements of greater interest for employers, employees and consumers, these are becoming critical questions for anyone interested in a communications career.
A former nationally syndicated columnist, Makower is author or co-author of more than a dozen books, including his latest, “Strategies for the Green Economy” and the annual “State of Green Business Report.” His unique background as journalist, entrepreneur, researcher, advocate and publisher gives him keen insight into the complex but critical relationship between sustainability and profitability. For 20 years, he has been a well-respected voice on business, the environment and the bottom line. In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.”Makower has been a commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks to companies, industry groups, and business schools around the world.
