"Leveraging Research Insights to Create Effective Sustainability Campaigns"
Lee Ann Head
Date & Time: November 5, 2013, 6:30 pm–7:30 pm
Location: HUB Robeson Center Auditorium
This event has already occurred.
Despite Al Gore’s best efforts, recent experience has made it clear that statistics and scientific arguments are are not enough to convince consumers to be more “green.” So what can be done? Image and emotion may be more effective than facts and figures. Lee Ann Head is the research director for Shelton Group, the nation’s leading marketing communications agency entirely
focused in the sustainability and energy efficiency sectors. She will share insights gathered from years of consumer research, pertinent findings from the field of behavioral psychology and best practices gleaned through years of marketing energy-efficient and sustainable products.
