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2016 Recap

More than 410 people, a combination of Penn State students and community members, participated in the third annual Go Freelance! event. It was the largest turnout for the event in its brief history.

Along with keynote speaker George Steinmetz, there were a total of 19 panelists, trainers and speakers during the daylong series of activities designed to give students skills and knowledge to start freelancing in analytics, coding, design, editing, gaming, GIS, journalism, multimedia, photography, public relations, research, SEO, videography, writing and more.

Freelancing Resources & Support

In addition to Go Freelance!, the College of Communications and its partners are committed to providing resources and support for those interested in freelancing.

In addition, Penn State students have free access to, which provides many tutorials about freelancing.

Questions about Go Freelance! and entrepreneurial efforts in the College of Communications may be directed to David Norloff ( / 814-865-1616).

Introducing George Steinmetz's presentation, Chasing the Light
Photographer George Steinmetz talking to a group of students
Photographer George Steinmetz talking with senior photojournalism major Antonella Crescimbeni
Curt Chandler leading a session on pitching a story

Keynote Speaker: George Steinmetz
Freelancing in Today’s Media World

Sunday, November 13, 2016, 12:00pm
Carnegie Cinema

George Steinmetz, best known f­or his exploration photography, has a restless curiosity for the unknown: remote deserts, obscure cultures, and the ­mysteries of science and technology. A regular contributor to National Geographic and GE­O magazines, he has explored subjects ranging from the remotest str­etches of Arabia’s Empty Quarter to the­ unknown tree people of Irian Jaya.

Since 1986, George has completed more than 40 major photo essays for National Geographic and 25 stories for GEO magazine in Germany.

Learn More about Live or Online Attendance

Go Freelance! Schedule
November 13, 2016

1:15 – 2:30 p.m.
Master Classes (pre-registration required)

  • George Steinmetz, Master Class in photography (6 Carnegie Building)
    (Contact John Beale,, to apply)
  • Mike Karns, Master Class in theatre and social media (24 Carnegie Building)
    (Contact Jonathan Gangi,, to apply)

1:15 – 2 p.m.
Concurrent Sessions

  • Copyright for Freelancers: Navigating the Use and Production of Copyrighted Materials in Your Small Business (3 Carnegie Building, Brandy Karl)
  • Coding for Creatives: Your Game Plan for Learning Coding Basics (8 Carnegie Building, Kenneth Au)

2:15 – 3 p.m.
Concurrent Sessions

  • Fake It Til You Make It: How to Get Happy and Get By as a New Freelancer (1 Carnegie Building, Cindy Simmons)
  • Sports Journalism Freelancing (3 Carnegie Building, Jan Boehmer)
  • Pajama-Based Freelancing: An Introduction to UpWork, Fiverr, MediaBistro and Online Freelancing Markets (8 Carnegie Building, Jennz Grzeslo and Jenna Spinelle)
  • Your Digital Brand I: Creating your Freelance Brand on Social Media (121 Carnegie Building, Marcia DiStaso and Brad Groznik)

3:15 – 4 p.m.
Concurrent Sessions

  • Freelancing in the New York City Theatre Scene (Carnegie Cinema, Mike Karns)
  • How to Pitch a Story and Get the Gig (1 Carnegie Building, Curt Chandler)
  • Contract and Freelance Work in the Videogame and Video Industries (3 Carnegie Building, Rex Martin)
  • Your Digital Brand II: Managing your Freelance Brand on Social Media (121 Carnegie Building, Marcia DiStaso and Brad Groznik)

4:15 to 5 p.m.
Concurrent Sessions

  • Get Ahead with Research: Job, Company, and Industry Research for Freelancers (008 Carnegie, Lauren Reiter)
  • The Feature and Magazine Writing Game (3 Carnegie Building, Pam Monk)
  • The Cost of Doing Business: Learn How to Use the NPPA Calculator for Freelancers (19 Carnegie Building, John Beale)
  • Protecting Your Creative Work: What Every Freelancer Needs to Know About Copyright (24 Carnegie Building, Geoff Scott)

5 p.m.
Individual Session

  • 3-D Printing for Freelancers (314 Hammond Building)