Research Archive

Category: Latest Media Effects Research

Effects of trait media multitasking on dual-task performance

Understanding the sources and bandwagon effects in blog communities

Who are these power users anyway?

If you build it, they will come – or will they?

Do we trust crowd or system?

Me, Myself, and My Avatar: The effects of Avatar on SNW (Social Networking) Users’ Attitude toward Website, Ad, and PSA

Is it Tailoring or is it Agency?

Using 3-d Visualization in a Fitness Center Website: The Role of Modality and Source Interactivity

Attitudes toward personalized content:

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