Research Archive

Category: Media Effects Research / Persuasion

To Face or Not to Face? Response Strategies to Cope with Face Threat on Instagram

Does Video Production Value Influence the Credibility of Science Information

Who’s Telling the Story? The Effects of Identity Cues and Advertisement Type on Chatbot Advertising

Placemaking as community engagement for college students

Bandwagon Cues and Perceived Attitudes

Exploring the Significance of Modality and Topic on Political Messages

Corporate “Street Cred” in crises: Does who you are and what you say matter?

The Effects of Interactivity-induced Control and Absorption on Persuasion

Legal Statements