Research Archive

Category: Communication Technology / Web Advertising

To Face or Not to Face? Response Strategies to Cope with Face Threat on Instagram

The relationship between brand awareness, trust and willingness to reveal private information in eco

Psychological effects of frequency and clutter in web advertising

Memory for web advertisements: exploring effects of animation, position, and product involvement

Wait! why is it not moving? Attractive and distractive ocular responses to web ads

Visual orientation and memory for web advertising:

Animation and priming effects in online advertising

Information quality of specialist versus generalist tourism websites

Does web advertising work? Memory for print vs. online media

Interstitials and their relevance to website content: influence on website credibility

Psychological effects of pop-up windows and animation in web advertising

Arousal, memory, and impression-formation effects of animation speed in web advertising

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