To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.
With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at… More
What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or… More
By Kim Sheehan, University of Oregon, and Kati Tusinski Berg, Marquette University
Have you heard of bike sharing? In more than 100 large and small cities across the United States, bike sharing programs provide commuters with an easy and affordable way to pedal from one point to another by renting a bike using a credit card or an… More
By Christopher M. Cox, Christopher Newport University
When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.
As we see with the ongoing dilemma of fake news on Facebook,… More
American philosopher John Dewey said a person learns as much from failure as he or she does from success. For corporate communicators, two of the lowest points in U.S. financial history provide real-world lessons on how to maintain ethical communications through crisis.
Years ago, Yan Jin, professor at the University of Georgia, and Shelley Spector, founder of the… More