By Kim Sheehan, University of Oregon, and Kati Tusinski Berg, Marquette University
Have you heard of bike sharing? In more than 100 large and small cities across the United States, bike sharing programs provide commuters with an easy and affordable way to pedal from one point to another by renting a bike using a credit card or an… More
By Christopher M. Cox, Christopher Newport University
When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.
As we see with the ongoing dilemma of fake news on Facebook,… More
American philosopher John Dewey said a person learns as much from failure as he or she does from success. For corporate communicators, two of the lowest points in U.S. financial history provide real-world lessons on how to maintain ethical communications through crisis.
Years ago, Yan Jin, professor at the University of Georgia, and Shelley Spector, founder of the… More
By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University
Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly… More
By Jami Fullerton, Oklahoma State University; Alice Kendrick, Southern Methodist University; and Lori Melton McKinnon, Oklahoma State University
Without doubt, we live in a world where information—accurate or not—spreads rapidly. The spread of misinformation is nothing new. However, a convergence of factors in today’s digital society has resulted in a range of challenges involving the origin, dissemination, veracity… More