By Ron Culp, faculty member at DePaul University and long-time veteran in public relations
When I mentioned to corporate PR legend Bill Nielsen that I was coming here tonight, he gave me an assignment. Bill is the former head of communications at Johnson & Johnson and board chair of the Page Center here at Penn State. So I… More
You can watch Stapper's full lecture and other Professional-in-Residence talks here.
Many think of the United Nations as an organization helping developing countries riddled by war or natural disasters. The U.N. Volunteers communications chief wants people to know that the United Nations stretches beyond that serving 193 countries—more than 7 billion people—including the United States.
With around 150 attendees, many of them advertising/public relations students, Lewis Goldstein’s presentation was multi-faceted. He shared his path to promoting a healthy lifestyle for a company he believes in and gave many examples (ads, videos, social media campaigns) on how he does it.
"Communicating on social media sites should be akin to having a conversation where the organization is both listening and conversing without ulterior motives." So said Dr. Tina McCorkindale and Dr. Hilary Fussell Sisco when they described their Page Center-supported work to the Annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico recently. For more information,… More
On the bell curve of sustainability—between “talking the talk” and “walking the walk”—most companies are in the middle, doing “random acts of greenness.” So said Joel Makower, chair and executive editor of GreenBiz Group and creator of GreenBiz.com, in a presentation at Penn State as part of the Arthur W. Page Center Professional-in-Residence and Lecture Series. For more on… More
He is one of the world’s leading voices on green business practices. The Arthur W. Page Center is sponsoring his visit to Penn State. Joel Makower, chair and executive editor of GreenBiz Group and creator of GreenBiz.com, will present a free public lecture at 7:30 p.m., Wednesday, April 15 in Carnegie Cinema. His topic: “Can Companies Ever be Credible… More