Blog Archive for Lecture Category

Jon Yokogawa

Page Professional-in-Residence to Give Public Lecture March 3

February 24, 2015

The Arthur W. Page Center professional-in-Residence for this semester will deliver a public lecture at 7 p.m. Tuesday, March 3, in the Nittany Lion Inn boardroom.  Jon Yokogawa, vice president at interTrend Communications in Long Beach, California, will speak on “Corporate Responsibility for Diversity and Inclusion in Media/Advertising.”  The Professional-in-Residence Lecture Series is supported by a grant from the… More

The Trust Imperative

April 10, 2014

Tom Forsythe, Vice President of Global Communications for General Mills and the Page Professional-in-Residence at Penn State’s College of Communications this semester, delivered a public talk on “The Trust Imperative” to a campus audience Tuesday, April 8.

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Engage Emotions to Drive Green Behavior, Page Professional-in-Residence Says

November 6, 2013

When it comes to promoting “green” behavior, pure informational advertising and marketing campaigns don’t work.  You have to tap into “emotional drivers” to create change.  So said Lee Ann Head, the first Arthur W. Page Center Professional-In-Residence, in a lecture on campus November 5.

Head is vice president for research and insight for the Tennessee-based Shelton Group, the… More

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