By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University
Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly… More
New research suggests online news publications can enhance credibility by rearranging their corrections.
With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high… More
By Denise Bortree, director of the Page Center and associate professor of advertising/public relations
This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I… More
By Rebecca McEntee, South Dakota State University; Renita Coleman, University of Texas; and Carolyn Yaschur, Augustana College.
Professionals charged with communicating for non-profit and social movement organizations have a special obligation to promote the greater good. They have been called “moral visionaries,” tasked with serving as moral educators.
In order to help these communicators achieve this goal,… More
Authors pictured: Ruoxu Wang, Denise Bortree, and Anli Xiao. Not pictured: Mu Wu, Yan Huang, Ruobing Li and Fan Yang
Native advertising, often known as sponsored content or promoted posts, is showing up all over the Internet. Users may expect native advertising on sites like Facebook and Buzzfeed, but a discussion has emerged among those in the public relations… More