By Yi-Ru Regina Chen, Hong Kong Baptist University
Coined by Porter and Kramer at Harvard University, “creating shared value” (CSV) has garnered buzz among business professionals, especially in North America. These professionals are concerned about how to adapt to the competitive business environment, full of public expectations toward corporations to (partially) combat economic, environmental and social challenges.
As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).
Social capital is the capacity for an organization to use… More
When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
By Linwan Wu and Holly Overton, University of South Carolina
Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.
The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More
Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.
We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More
By Qian Xu, Elon University and Shi Chen, University of North Carolina at Charlotte
More and more individuals choose social media as the first source to gain information during health crises and disease outbreaks. While the low cost and easy access of social media make it more convenient for health officials and communicators to disseminate useful information, they… More