Blog Archive for Research Category

Erica Ciszek research

Cultivating trust with LGBTQ publics

May 7, 2019

By Leah Tobia, Page Center intern

To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.

With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at… More

Diana Sisson

Q&A with Page Center research fellow Diana Sisson

April 29, 2019

By Leah Tobia, Page Center intern

It is difficult to identify authenticity in a time when fake news and mistrust make headlines. Diana Sisson, an assistant professor of public relations at Auburn University, is bridging the gap between how practitioners and researchers define authenticity.

In 2017, Sisson’s proposal on digital media research was selected by the Page… More

Marlene Neill

Q&A with Page Center research fellow Marlene Neill

April 19, 2019

By Leah Tobia, Page Center intern

Installing ethics education into classrooms around the globe is the top recommendation of a 2018 report released by the Commission on Public Relations Education. Marlene Neill, assistant professor at Baylor University, is creating a plan to help the Page Center answer the Commission’s call.

Neill has a long history with… More

Yeonsoo Kim

Communicating CSR efforts through social media

April 2, 2019

By Yeonsoo Kim, James Madison University

What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or… More

Regina Chen

Public reactions to creating shared value in the U.S., Germany and China

March 21, 2019

By Yi-Ru Regina Chen, HKBU; Ben Boyd, president of practices, sectors and offerings at Edelman Public Relations; Don Stacks, professor at the University of Miami; Ansgar Zerfass, professor at the University of Leipzig; Chun-Ju Flora Hung-Baesecke, senior lecturer at Massey University; and Shannon Bowen, professor at the University of South Carolina

Coined by Porter and Kramer at Harvard University,… More

Fussell Sisco

Research in Progress: Communicating social capital through the digital world

January 22, 2019

By Hilary Fussell Sisco, Quinnipiac University

As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).

Social capital is the capacity for an organization to use… More

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