Blog Archive for Research Category

Yen-I Lee,Xuerong Lu, Yan Jin, University of Georgia

Research in Progress: What made #MeToo go viral on social media?

July 15, 2019

By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia

#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social… More

Fake News Research

How corporations can survive a fake news crisis

June 5, 2019

By Michele E. Ewing and Cheryl Ann Lambert, Kent State University

In a society where anything can be said and taken as fact by large segments of the population, organizations are facing an uphill battle to prove their communication is credible. Unfortunately, fake news producers have widened the gulf between what messaging organizations can and cannot control. To… More

Virginia S. Harrison, Penn State

Research in Progress: Revisiting the concept of stewardship in public relations

May 31, 2019

By Virginia S. Harrison, Penn State Ph.D. student

In 1961, Charles and Marie Robertson of A&P supermarkets made a landmark gift to Charles’ alma mater, Princeton University. Benefitting the Woodrow Wilson School of Public Policy and International Affairs, the gift was designated to support students training for careers in government.

However, in 2002, the Robertson heirs sued… More