Blog Archive for Research Category

CSR with phones

After natural disasters, authenticity via mobile devices is vital for companies

January 9, 2019

When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.

Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More

Linwan Wu and Holly Overton

Research in Progress: CSR communication as native advertising

October 29, 2018

By Linwan Wu and Holly Overton, University of South Carolina

Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.

The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More

Nandini Bhalla

Research in Progress: Green CSR perceptions in the U.S. and India

October 22, 2018

By Nandini Bhalla, University of South Carolina

Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.

We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More

Qian Xu and Shi Chen

Research in Progress: Comparing real news vs. fake news in the Zika epidemic

September 18, 2018

By Qian Xu, Elon University and Shi Chen, University of North Carolina at Charlotte

More and more individuals choose social media as the first source to gain information during health crises and disease outbreaks. While the low cost and easy access of social media make it more convenient for health officials and communicators to disseminate useful information, they… More

Bart Wojdynski

Research in Progress: How design influences reactions to fake news stories in social media

September 4, 2018

By Bart Wojdynski, University of Georgia

Social media and contemporary online misinformation are inextricably linked, because social media serves as the main source of traffic for many misinformation sites.

As a primary funnel of audiences to news stories of all kinds, Facebook has taken action several times in the past year in an attempt to decrease exposure… More

Michail Vafeiadis and Anli Xiao

Research in Progress: Examining the role of message source and rebuttal mechanisms

August 27, 2018

By Michail Vafeiadis, Auburn University, and Anli Xiao, Texas A&M University – Corpus Christi

Social media has amplified the rapid dissemination of (mis)information and fake news. A recent study out of the Massachusetts Institute of Technology found that fake news spreads at a much faster rate on Twitter than true news—the likelihood of the former to go viral is… More