When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
By Linwan Wu and Holly Overton, University of South Carolina
Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.
The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More
Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.
We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More
By Qian Xu, Elon University and Shi Chen, University of North Carolina at Charlotte
More and more individuals choose social media as the first source to gain information during health crises and disease outbreaks. While the low cost and easy access of social media make it more convenient for health officials and communicators to disseminate useful information, they… More
By Michail Vafeiadis, Auburn University, and Anli Xiao, Texas A&M University – Corpus Christi
Social media has amplified the rapid dissemination of (mis)information and fake news. A recent study out of the Massachusetts Institute of Technology found that fake news spreads at a much faster rate on Twitter than true news—the likelihood of the former to go viral is… More