Anne Hoag teaches and conducts research in the areas of media entrepreneurship, digital economy self-employment and entrepreneurship pedagogy. She has published in the "Journal of Media Economics," "Organization Science," "International Journal on Media Management," "Journalism and Mass Communications Educator," "Journal of Computer Mediated Communication," "International Journal of Physical Distribution and Logistics Management," and "Telematics and Informatics."
Combining her interest in entrepreneurship and the $2.8 billion knitting and yarn industry, a current book project, "Knitting Entrepreneurship" will be published in 2025. Before joining the Penn State faculty, she worked in the cable television and advertising industries.