Blog Archive for Media Category

Marcus Messner

Placing health communications under the microscope

February 8, 2017

By Sarah Vlazny, Page Center intern

With the help of Page Center funding, Marcus Messner’s ongoing research could change the way health organizations communicate with their publics and make the world a healthier place.

Messner, a Page Center legacy scholar and journalism professor at Virginia Commonwealth University, has focused much of his research on methods and trends… More

Rebecca McEntee, Renita Coleman, and Carolyn Yaschur

Effects of writing style and photographs on moral judgment in public relations

January 18, 2017

By Rebecca McEntee, South Dakota State University; Renita Coleman, University of Texas; and Carolyn Yaschur, Augustana College.

Professionals charged with communicating for non-profit and social movement organizations have a special obligation to promote the greater good. They have been called “moral visionaries,” tasked with serving as moral educators.

In order to help these communicators achieve this goal,… More

Ruoxu Wang, Denise Bortree, Anli Xiao

Native advertising may create negative perceptions of media outlets

April 18, 2016

Authors pictured: Ruoxu Wang, Denise Bortree, and Anli Xiao. Not pictured: Mu Wu, Yan Huang, Ruobing Li and Fan Yang

Native advertising, often known as sponsored content or promoted posts, is showing up all over the Internet. Users may expect native advertising on sites like Facebook and Buzzfeed, but a discussion has emerged among those in the public relations… More

Daniela Dimitrova, Emel Ozdora, and Colleen Connolly-Ahern

Research identifies differences in how overseas newspapers frame refugee crisis

January 7, 2016

This blog post is the first in a series highlighting research from the Page Center's Refugee Communication Project and call for research on the refugee crisis occurring across the globe. We will feature projects from this call in the blog throughout the month of January.

By Daniela Dimitrova, Iowa State University, Emel Ozdora, University of Bilkent and Colleen Connolly-Ahern,… More

Marcia DiStaso

Page senior research fellow earns public relations accreditation

October 16, 2015

From Penn State News

Page Center senior research fellow and associate professor of advertising/public relations Marcia DiStaso has successfully completed the examination for Accreditation in Public Relations, entitling her to use the APR professional designation.

The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs the competency… More