Nicole Lee, Matthew VanDyke, Appalachian State University Rachel Hutman

Political ideology drives perceptions of climate change messages

July 27, 2017

By Nicole Lee, North Carolina State University, Matthew VanDyke, Appalachian State University, and Rachel Hutman, W2O Group

Political ideology can predict how people perceive messages about polarized scientific issues. We conducted two Page-funded studies that examined the way climate change is framed and the impact of different message frames based on the audience’s political ideology. The results of the studies can help communicators choose effective messaging strategies when discussing issues related to climate change.

Three focus groups… More

Virginia Harrison

Research in Progress: Serving the nonprofit in a CSR relationship

June 26, 2017

By Virginia Harrison, Penn State PhD student

A corporation will only sponsor your sports program if you give them exclusive business rights. A longtime corporate donor suddenly doesn’t want to give cash anymore; now they offer employee volunteers for a one-day event. Another corporation says they will give you a $1,000 grant—after you provide their employees with volunteer activities continuously for five years.

All of these situations represent real-life experiences faced during my seven-year career in fundraising.… More

Gregoria Yudarwati and Marianne Sison

Western values dominate CSR programs of multinational companies

June 19, 2017

By Gregoria Yudarwati, University Atma Jaya Yogyakarta, Indonesia, and Marianne Sison, RMIT University, Melbourne, Australia

Multinational companies (MNCs) develop their corporate social responsibility (CSR) policy based on the values of their home countries with little input from the host countries in which they operate. However, local values are integrated to some extent at the implementation of CSR programs.

In our study, we examined how local culture of host countries might shape and influence CSR policies of MNCs.

Wunpini Fatimata Mohammed, Anli Xiao and Erica Hilton

Research in Progress: Examining CSR efforts of mobile telecommunications companies in Ghana

June 13, 2017

By Wunpini Fatimata Mohammed, Anli Xiao and Erica Hilton, PhD students at Penn State

In Ghana and many other African countries, popular notions of corporate social responsibility (CSR) have focused on donations while ignoring issues of sustainability that should characterize CSR projects. Most CSR projects are short-term and only scratch the surface of social issues instead of contributing to positive systemic change. This approach to CSR does little to contribute to the development of the communities that corporations… More

J. Suzanne Horsley and Jill M. Bode

Communicators reveal intimate glimpses of challenging disaster responses

June 2, 2017

By J. Suzanne Horsley, University of Alabama, and Jill M. Bode, Designed Write Public Relations

Over the past year, the Arthur W. Page Center grant funds supported our efforts to talk with communicators from governments, emergency management agencies and nonprofits that respond to disasters. We asked our participants to take us deep behind-the-scenes to help us and other professional communicators better understand the reality of working in the midst of disasters.

We collected stories from men and… More

Dustin Supa and Melissa Dodd

Measuring controversy’s impact in public relations messaging

April 18, 2017

By Sarah Vlazny, Page Center intern

Corporate social advocacy and CEO advocacy are becoming increasingly relevant topics of study in the communications field. While studying differences between forms of advocacy-focused content, Page Center scholars found that the level of controversy plays a role in a message’s impact.

In their study, Examining the impact of advertising vs. public relations in consumer engagement with social responsibility, Page Legacy scholars Dustin Supa, Boston University, and Melissa Dodd, University of… More