Bu Zhong


Bu Zhong

Associate Professor

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  • Social Media
  • ICT4D
  • Information Technology And Psychology
  • Social Networks/Networking
  • Health Communication
  • Decision Making


  • Ph.D.: University of Maryland
  • Master's: University of Missouri



Dr. Zhong is an associate professor in the College of Communications. At Penn State, he is also a faculty member of Center for Advanced Data Assimilation and Predictability Techniques (ADAPT), Media Effects Research Lab, ICT4D Consortium and a senior research fellow of the John Curley Center for Sports Journalism. Currently, he is an Associate Editor of Computers in Human Behavior.

His research applies decision-making theories to studying how information processing may affect judgment and decision making. His recent focus is on how patients and scientists use and share information on social media may affect cognition and behavior change. He also studies the use of ICT applications like social media or mobile devices, addressing human interaction with ICT, but not ICT per se. Special attention has been paid to research projects with practical implications, such as how health information may be used as health interventions, leading to symptom control among patients. 

His research has been published in Journal of Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, Computers and Electronics in Agriculture, Mass Communication and Society, Journalism and Mass Communication Educator, Newspaper Research Journal, American Behavioral Science, Asian Journal of Communication, and International Journal of Sports Communication.

At Penn State, he teaches news media ethics and TV reporting for undergraduates, and social media research, social media communication and journalism studies for graduate students. Before he joined the Penn State faculty, he worked as a journalist for China Daily in Beijing, CNN Bureau in Washington D.C., and CNN/USA in Atlanta. He holds a Ph.D. degree from the Philip Merrill College of Journalism, University of Maryland and a Master's degree from Missouri School of Journalism, University of Missouri.


In the News


Selected Publications
  • Ouyang, A., A., I. N., Chow, S.-M., Kumar, A., & Zhong, B. (2016). “Listening” to IBS patients in the 21st century: Offerings from an online self help and support group. Gastroenterology, 150(4), S739-S739. doi:10.1016/S0016-5085(16)32510-0
  • Zhong, B., Yang, F., & Chen, Y.-L. (2015). Information empowers vegetable supply chain: A study of information needs and sharing strategies among farmers and vendors. Computers and Electronics in Agriculture, 117, 81-90. doi:10.1016/j.compag.2015.07.009
  • Hanley, K., Howard, M. C., Zhong, B., Perez, C., Lee, E., Dawson-Andoh, N., & Soto, J. A. (2015). The communication anxiety regulation scale: Development and initial validation. Communication Quarterly, 63(1), 23-43. doi: 10.1080/01463373.2014.965836
  • Zhong, B., & Appelman, A.J. (2014). How college students read and write on the web: The role of ICT use in processing online information. Computers in Human Behavior, 38, 201-207. DOI: 10.1016/j.chb.2014.05.037
  • Zhong, B. (2013). From smartphones to iPad: Power users’ disposition toward mobile media technology. Computers in Human Behavior, 29(4), 1742-1748. doi: 10.1016/j.chb.2013.02.016
  • Lewis, N. P., & Zhong, B. (2013). The root of journalistic plagiarism: Contested attribution beliefs. Journalism and Mass Communication Quarterly, 90(1), 148-166. doi: 10.1177/10776990124687
  • Zhong, B., Hardin, M., & Sun, T. (2011). Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits. Computers in Human Behavior, 27(3), 1265-1271. doi: 10.1016/j.chb.2011.01.008
  • Zhong, B. & Newhagen, J. E. (2009). How journalists think while they write: A transcultural model of news decision-making. Journal of Communication, 59(3), 584-605. doi: 10.1111/j.1460-2466.2009.01439.x

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Bu Zhong
7 Carnegie Building
University Park, PA 16802