Caitlin Rush

Caitlin is an advertising leader with extensive expertise in media responsibility, digital advertising, and public affairs. Currently serving as a leader on Meta's Global Business Marketing team, Caitlin plays a pivotal role in driving the development and execution of brand safety and media responsibility initiatives for Facebook, Instagram, and other technologies.

Prior to joining Meta, Caitlin led Twitter's Global Brand Safety Specialists team, where her leadership and insights significantly improved trust and safety perceptions of the platform with advertisers. With a strong background in public affairs and a stint as a digital director in the U.S. House of Representatives, Caitlin brings a wealth of knowledge and unique perspectives to her work.

A graduate of Penn State, Caitlin has consistently demonstrated success with honor in her professional endeavors. She has served as a mentor and volunteer with She Runs It and DreamWakers, and actively participates in advertising industry groups, including the World Federation of Advertisers’ Global Alliance for Responsible Media and the Brand Safety Institute Advisory Board, shaping industry standards and best practices for responsible advertising.

Recognized for her thought leadership, Caitlin has contributed to the Adweek Columnist Network, where she shares industry insights and sparks discussions on advertising and brand safety. With an unwavering commitment to ethical marketing practices, a penchant for leadership, and a passion for making a positive impact, Caitlin continues to be an influential force in the industry, shaping the future of responsible media.