Media Effects Research Lab Research Archive Communication Technology Web Advertising Interstitials and their relevance to website content: influence on website credibility Communication Technology Web Advertising Psychological effects of pop-up windows and animation in web advertising Communication Technology Web Advertising Arousal, memory, and impression-formation effects of animation speed in web advertising Communication Technology Information Seeking The effects of eula presentation style on user attention and comprehension Communication Technology Information Seeking Modality effects on memory for multimedia messages Communication Technology Information Seeking Projecting community information needs Communication Technology Information Seeking The effects of hyperlinks and site maps on the memorability and enjoyability of web content Communication Technology Information Seeking News cues: Information scent and cognitive heuristics Communication Technology Information Seeking Are you in the mood for search? Study on the relationship between mood and information seeking behavior Communication Technology Information Seeking Priming effects of accidental exposure to internet pornography: An experimental study of construct accessibility in search engine output Older ResearchNewer Research