Areas of Expertise
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Paid Media Planning
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Brand Partnerships
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Performance Media
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Media Analytics
Biography
Amanda is a digital marketing manager at Reckitt leading media activation for Airborne, Neuriva, Durex, KY, and Veet. Previously, she was an assistant vice president of media & acquisition at Morgan Stanley and a digital media manager at Dow Jones. Earlier in her career, Amanda worked for several advertising agencies managing campaigns for Procter & Gamble, Microsoft and Johnson & Johnson. She specializes in digital paid media strategy with an emphasis on affiliate marketing, paid social, digital brand partnerships, SEM and programmatic media.
During her time at Penn State, Amanda held leadership positions on the student board of Penn State Hillel and was a member of Phi Beta Lambda, a professional business fraternity. She graduated with a degree in Ad/PR in 2016 and again in 2023 with an MPS degree in strategic communications.
