"Why Location is the New Cookie"
Asif Kahan
Date & Time: November 11, 2014, 7:30 pm–9:00 pm
Location: Nittany Lion Inn Boardroom
This event has already occurred.
Asif Khan, founder and president of The Location Based Marketing Association, will present a free public lecture as part of the Arthur W. Page Center Professional-in-Residence Lecture Series supported by a grant from the Robert Wood Johnson Foundation. Khan is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant and speaker to the location-based marketing services community. Prior to launching The Location Based Marketing Association, Khan worked with companies as diverse as American Airlines, Baxter Pharmaceuticals, BestBuy, IBM, Limited Brands, Molson-Coors, Communispace and ScotiaBank. He hosts a weekly podcast -- "This Week In Location Based Marketing" -- every Monday. The session is one of seven separate College of Communications events coordinated as part of Global Entrepreneurship Week.
