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Coordinator, Activation
Paramount Media Labs (new York city)
The Coordinator of Paramount Media Labs (Activation) is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for Paramount’s advertising partners. The Paramount Media Labs (PML) Team works closely with Ad Sales to produce best-in-class integrated marketing campaigns that infuse advertisers into Paramount's on-air, digital, and social platforms. The ideal candidate possesses an interest in sports, pop culture, and Paramount’s IP, in addition to a strong understanding of the larger marketing/advertising landscape. This position reports to Managers of Paramount Media Labs.
Responsibilities:
- Assist team members in NYC and LA on the execution of marketing programs post-sale, including but not limited to leading some client communication, internal/external creative vetting and feedback, managing campaign talent, tracking assets and production timelines, coordinating with internal stakeholders to ensure all deliverables and deadlines are met, and representing client needs on set.
- Create and maintain all activation team materials and campaign execution materials including team trackers, program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
- Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting the team through campaigns
- Collaborate with PML pitch/pre-sale counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas
- Light administrative support for the department VP & manage, prepare and submit team T&E expense reports
Basic Qualifications:
- Bachelor’s Degree preferred
- 0-2 years of Marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency, or branded entertainment/production company encouraged (strong internship experience considered)
- Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
- Excellent written and verbal communication skills to articulate information to internal departments and external partners
- Exceptional organizational and project management skills. Extremely detail oriented.
Additional Qualifications:
- Understanding of how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
- Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
- Awareness of linear and digital platforms and direction of our industry and Paramount business goals
- Knowledge of digital distribution, earned media, paid social products, and social media
- Strong digital and social media knowledge with a passion for creativity and innovation.
- Familiarity with Microsoft Suite, Google Suite, Concur, Airtable, Adobe Suite
- Avid user of social media and interest in sports and pop culture
- Bonus: fan of Paramount content, talent, and franchises.
Job posted March 19, 2026
