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Customer Communications Manager
Barclays International (Wilmington, Delaware)
As a Barclays Customer Communications Manager you will lead the copywriting for customer communications across Barclays. This is your opportunity to ensure that communications are well-written, clear, transparent, empathetic, and in the appropriate tone of voice. You will be responsible for managing and leading the creation of content, copy, messaging, and approvals for all of the Point of Sale (POS) messages.
Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.
What will you be doing?
• Developing the customer communications materials required to support the journey for POS Retail products with a focus on email messages
• You will engage with technology, enterprise marketing and partner stakeholders as needed & ensure communications are consistent with intended customer experience
• Providing oversight to all communications, ensuring quality, consistency, and customer-friendliness of all of our marketing collateral
• Helping manage the agencies and/or in-house Creative Media Group (CMG) to ensure all communications meet the requirements set out in the creative brief
• Ensuring all communications are consistent an across the customer, market-leading and conform to brand guidelines and regulatory requirements
• Providing expertise in the Barclays and partner brand guidelines, and regulatory requirements related to the business
• Performing customer communications mailbox reviews and provide copywriting assistance for other submissions
• Support external Agency Management as needed
What we’re looking for:
• Bachelor’s degree required
• Exceptional level of experience supporting marketing and the brand/customer communications strategy, communications or copywriting at a major corporation
Skills that will help you in the role:
• Excellent communication skills both written spoken, with expertise in copywriting
• Detail oriented and work well in cross-functional teams, drive strategic agendas, making recommendations/decisions.
• Customer focus, strong understanding of effective customer communications, and outstanding observational skills
• Creative acumen, strong eye for multi-channel creative execution with a knowledge of production, digital and print marketing campaigns
Where will you be working?
Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.
Job posted April 19, 2021
