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Digital Media Coordinator
Pa. Senate Republican Communications Office
The Pennsylvania Senate Republican Communications Office is seeking a highly motivated Digital Media Coordinator to oversee its digital content across various social media platforms and support its online community development.
The successful candidate will be a creative individual who has an awareness of policy and thrives working in a fast-paced setting. The Digital Media Coordinator will work with Communications Coordinators to write, edit, design and schedule social media messaging to reflect messaging for Republican senators. The ability to develop digital content quickly and customize content to suit each platform is a must.
The ideal candidate is an enthusiastic, creative self-starter capable of multitasking and handling multiple projects with varying deadlines at the same time. Knowledge and experience in digital media, marketing and the legislative process are a plus.
Essential Duties & Responsibilities
- Works closely with a team of communications professionals to develop materials for digital media
- Schedules and posts content on the social media platforms for the Republican Caucus including Facebook, Twitter, Instagram etc., and makes recommendations on which platform is suitable for specific content
- Designs graphics, works with video staff to develop content for use on social media
- Monitors community comments on social media platforms and elevates issues, observations and opportunities for comment to internal team
- Reports metrics and provides analysis using a prescribed process and tools
- Works with senators' staffs to build social media presence and monitor website content
- Uses awareness of legislative priorities to participate in content planning sessions to contribute ideas
- Devotes insights learned from social media performance analysis to support editorial calendar and messaging planning
- Learns continually about social media platforms, trends, tools and industry changes
- Other duties as assigned
Qualifications
- Degree in marketing, communications, public relations or related field. Bachelor's preferred
- Minimum of two years of social media multiplatform experience in a professional capacity, including channel monitoring and community management, is desirable
- Proficiency in Adobe Creative Cloud
- Remain updated on sizing specification changes on various social media platforms
- Marketing or public relations experience preferred, with an emphasis in social media management (samples required)
- Working knowledge of Google Analytics and link tracking to support social media metrics reporting
- Knowledge of major monitoring and reporting platforms
- Strong organizational and multitasking efficiency with ability to meet tight deadlines
- Excellent creative writing and visual ingenuity
- Experience in social media algorithms, strategy, metrics and insight analysis
- Collaborative working style
- Must be willing to work outside standard business hours on evenings and weekends to address critical issues, when needed
How to Apply
Contact:
Shelly Brown- sbrown@pasen.gov
Submitted by Rob Boulware ('87)
Job posted April 28, 2021
