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Junior Community Manager
Hudson Rouge (New York City)
How to Apply
Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands as the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices; New York, Detroit, Shanghai, Toronto, Mexico City and we care for each other as much as we care for our client. We are an agency that prides itself on doing the un-usual and we also look for the unusual talent: people who are excited about doing their best work and want to grow with us.
THE OPPORTUNITY
Junior Community Manager
Could this be you?
The Community Manager will be responsible for aligning company communications, PR, and marketing content to create a strong brand narrative and meaningful engagements with users through Lincoln’s social media accounts. This person will be the key point of contact for moderating and driving positive conversations with the social community by responding to and engaging with users who interact with Lincoln. This role will be particularly focused on TikTok, though will operate across all of Lincoln’s channels.
The Connections Manger, Social Community will work with the social team to learn, execute, and enforce our guidelines for how we interact with customers in social, and will also look to inform future versions of our documentation and practices. This role will also produce insights, ideas, and opportunities out of conversations with owners, fans, and enthusiasts.
In this role you will…
· Talk 1:1 with Lincoln customers and fans through Lincoln’s channels to encourage advocacy, reward loyalty, and drive positive sentiment.
· Learn the Lincoln Social Strategy and execute the Lincoln social voice to ensure consistency and excellence in all 1:1 social communication. You are the voice of Social on behalf of Lincoln in nearly every social interaction.
· Route / escalate appropriate user comments to legal and / or Lincoln stakeholders per moderation guidelines.
· Assist management of partner agencies handling after-hours Moderation after-hours and service-level complaints on an as needed basis.
· Work with the social team to brainstorm, formulate, and refine social content ideas for internal agency and client consideration.
· Perform other duties and projects as assigned.
You have…
- Bachelor's degree or equivalent experience preferred.
- Strong writing skills, capable of taking on a voice / tone different than your own.
- Prior advertising experience, with client facing responsibilities and social media specialization.
- Knowledge/experience with Community Management platforms, such as Sprinklr.
- Automotive experience preferred, but not required.
- The social platforms you will be responsible for & should have existing experience & familiarity with are: Facebook, Twitter, Instagram, YouTube, and TikTok
- Experience in organizational/scheduling and understanding the social media calendar/being able to make quick edits
- The physical and mental requirements to meet the above listed job responsibilities.
Preferred Skills
- Ability to encourage a positive, harmonious attitude among the team.
- Ability to manage themselves and their workload appropriately in a hybrid (on & offsite) working environment.
- Familiarity and prior experience with Community Management.
- Strong presentation and communication skills.
- Relationship building and management skills.
Competencies
- Collaboration
- Prioritization
- Continuous learning
- Organization
- Adaptability
- Self-motivation
Job posted April 21, 2023