Media Effects Research Lab Research Archive Communication Technology Interactivity and Persuasion Student Publication Reactivity vs. interactivity: Impression formation effects of message contingency in political webs Communication Technology Interactivity and Persuasion To share or not to share, that is the question Examining psychological effects of heuristic cues on users’ attitudes on a product review website Communication Technology Interactivity and Persuasion Using 3-d visualization in a fitness center website: The role of modality and source interactivity Communication Technology Interactivity and Persuasion Money, media, and college athletics: The effect of story type on identification and purchasing intent Communication Technology Personalization and Customization The impact of anthropomorphic cues on personalized health assessment users’ privacy concern and intention to disclose personal information Communication Technology Personalization and Customization Interrupting entertainment online: Content customization and online television platforms Communication Technology Personalization and Customization Uniqueness and condom use attitudes: A study evaluation the effectiveness of tailored vs. non-tailored safe sex messages Communication Technology Personalization and Customization Effects of trait media multitasking on dual-task performance Communication Technology Personalization and Customization Understanding the sources and bandwagon effects in blog communities Communication Technology Personalization and Customization Who are these power users anyway? Building a psychological profile Older ResearchNewer Research