Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Student Publication Communication Technology Web Advertising Student Publication Does web advertising work? Memory for print vs. online media Communication Technology Interactivity and Persuasion Student Publication Reactivity vs. interactivity: Impression formation effects of message contingency in political webs Gaming Avatars and Online Agents Student Publication Me, Myself, and My Avatar: The effects of Avatar on SNW (Social Networking) Users’ Attitude toward Website, Ad, and PSA
