Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Interactivity and Persuasion Communication Technology Personalization and Customization Interactivity and Persuasion Tailoring your AI friend: Effects of customization on users’ interaction with companion chatbots Communication Technology Interactivity and Persuasion Source Credibility Internet Use AR for news Exploring its impact on emotions, perceived understandability, content credibility and sharing intention among news readers Communication Technology Interactivity and Persuasion The Effects of Affective Framing and Interactivity on Persuasive e-Learning Communication Technology Interactivity and Persuasion Social Media “Video is So Cool, It Makes you Warm!”: The Effects of Mediated Priming on Prosocial Behaviors Communication Technology Information Seeking Interactivity and Persuasion Source Credibility Capitalizing on Clickbait: Identifying the Effects of Listicle Type, Length, and Sponsorship Communication Technology Information Seeking Interactivity and Persuasion Using Dual-Process Theory and Cues of Identifiability to Explain Supportive Exchanges on Social Ques Communication Technology Interactivity and Persuasion The nudge made me do it: Exploring nudge effectiveness in password management behavior Communication Technology Information Seeking Interactivity and Persuasion Gender matters? The effects of instructor gender on perceptions of do-it-yourself-tutorials Communication Technology Interactivity and Persuasion Gaming Computer-Mediated Communication Evaluating Interactivity Types for Data Visualization in Virtual Reality Communication Technology Interactivity and Persuasion Social Media Persuasion The Effects of Interactivity-induced Control and Absorption on Persuasion Communication Technology Interactivity and Persuasion Evaluating Human-likeness with Modality Difference in Virtual Assistant In VA Interaction Communication Technology Interactivity and Persuasion Social Media Persuasion Social Influence The Effects of Interactivity-induced Control and Absorption on Persuasion Communication Technology Interactivity and Persuasion Putting Negativity Bias to the Test The Effect of Modality in Cross-valence Conditions Communication Technology Interactivity and Persuasion Source Credibility Internet Use Man versus Machine How the effects of AI news writers vary by topic Communication Technology Interactivity and Persuasion Using exemplars to motivate philanthropic behavior: A test of charitable appeal strategies Communication Technology Interactivity and Persuasion Does sociability make a difference? The effect of HCI and CMC interactivity on user engagement and web attitude Communication Technology Interactivity and Persuasion Interactivity cues: A study of the effects of presence and use Communication Technology Interactivity and Persuasion Communicating art, virtually! Psychological effects of technological affordances in a virtual museum Communication Technology Interactivity and Persuasion The impact of navigability on flow-like experiences and user enjoyment of online art exhibitions Communication Technology Interactivity and Persuasion What works better: humorous vs. non-humorous television programs for effective promotion Communication Technology Interactivity and Persuasion Media device effect A study on gratifications obtained from tv program watching Communication Technology Interactivity and Persuasion Effects of interactivity, animation, and ad shape on attitudes toward imus Communication Technology Interactivity and Persuasion The effect of website interactivity on political persuasion Communication Technology Interactivity and Persuasion The effects of user control on movie trailer immersion and enjoyment Communication Technology Interactivity and Persuasion Student Publication Reactivity vs. interactivity: Impression formation effects of message contingency in political webs Communication Technology Interactivity and Persuasion To share or not to share, that is the question Examining psychological effects of heuristic cues on users’ attitudes on a product review website Communication Technology Interactivity and Persuasion Using 3-d visualization in a fitness center website: The role of modality and source interactivity Communication Technology Interactivity and Persuasion Money, media, and college athletics: The effect of story type on identification and purchasing intent Communication Technology Interactivity and Persuasion Using 3-d Visualization in a Fitness Center Website: The Role of Modality and Source Interactivity
