Jahng and Lee

Research in Progress: Navigating the role of public relations in the era of ‘fake news’

Inspired by the passionate and tireless work of public relations scholars and practitioners, two Page Center scholars are asking if being an ethics counselor for an organization impacts how professionals understand and perform their duties in response to "fake news."

Justin Walden

PR pros must walk a tightrope with their frontline employees on social media

Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Page Center-funded study published in Corporate Communications: An International Journal.

Jami Fullerton, Alice Kendrick, and Lori Melton McKinnon

Research in Progress: Attitudes and aptitudes in media literacy and ‘fake news’

Page Center scholars Jami Fullerton, Alice Kendrick and Lori Melton McKinnon are researching media literacy and attitudes among the public relations professionals of the future. Expanding on previous research, the trio is conducting a Page Center-funded project that will help understand how college students respond to news versus sponsored content. 

Freberg and Kim

Code of conduct guides social media interactions with customers

Scholars Karen Freberg and Carolyn Kim explored the perception of customer service on social media, known as social care, among professionals. The team interviewed social care team members at General Motors and other social media professionals to build a code of conduct specific to social care for brands.

Awards

The Arthur W. Page Center Awards

Relive the second annual Arthur W. Page Center Awards where icons of integrity Bill George, Gwen Ifill and John Onoda were honored.

Page Center Modules

Page Center Training Modules

The Page Center is strengthening the role of ethics education in communications classrooms. We offer 12 free online modules on a range of ethics topics in public relations.

Chalk-drawn lightbulbs on a chalk board

Legacy Scholar Grants

Support for scholars and professionals making important contributions to ethics and responsibility in public communication.