Research in Progress: Communicating social capital through the digital world
January 22, 2019
By Hilary Fussell Sisco, Quinnipiac University
As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).
Social capital is the capacity for an organization to use its relationships to be more efficient in accomplishing its goals. As our world view expands, the digital channels we use… More
After natural disasters, authenticity via mobile devices is vital for companies
January 9, 2019
• Jonathan McVerry
When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices. The researchers surveyed individuals in both the United States and China who were affected by a natural disaster. They found… More
Research in Progress: Creating shared value through participatory CSR
December 19, 2018
By Sun Young Lee, University of Maryland
Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs.
Today, however, companies are actively seeking social issues that they can help resolve. The public’s expectation of companies’ social role has seemingly shifted as well. The 2018… More
Research in Progress: The impact of transparency and how it shapes trust
December 12, 2018
By Toby Hopp and Jolene Fisher, University of Colorado at Boulder
Public trust in the key institutions of business, government, NGOs and media has reached an all-time low, according to the 2017 and 2018 publications of the Edelman Trust Barometer.
Trust, as we are now well aware, is in a state of crisis. Accordingly, organizations are looking for ways to build trust, credibility and goodwill with ever more skeptical audiences. It is within this context that an… More
Research in Progress: Understanding corporate rumors and the psychology of how they spread
December 4, 2018
By Fan Yang, University at Albany, and Holly Overton, University of South Carolina
Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.
Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across different industries. According to research, corporations ranging from the traditional (automobile and pharmaceutical) to the new (information technology) are striving… More
Research in Progress: Strategies to address consumer motivations to adopt bike-sharing programs
November 20, 2018
By Kim Sheehan, University of Oregon, and Kati Tusinski Berg, Marquette University
Have you heard of bike sharing? In more than 100 large and small cities across the United States, bike sharing programs provide commuters with an easy and affordable way to pedal from one point to another by renting a bike using a credit card or an iPhone app from a conveniently placed station in their community.
With roots in Europe, bike sharing programs began in… More