Listen to Stakeholders

Using digital media to engage low-income publics

December 8, 2019

By Ashley Smalls, Page Center graduate student

Social and mobile engagement with low-income individuals in a way that matches their needs is ever evolving. Findings suggest that traditional face-to-face dialogue and engagement may still be the best way to achieve an authentic relationship.

A Page Center-funded study titled “Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics” provides an analysis of interviews with 39 public relations and communications professionals. Interviewees conveyed that social media partnerships… More

Colleen Study

Women wearing hijabs in news stories may be judged negatively

December 4, 2019 • Jonathan McVerry

Women wearing a veil or headscarf in the United States may face harsher social judgement, according to a study by Penn State and Page Center researchers that found when given the same information in a news story, some people may consider a woman wearing a headscarf to be more likely to have committed a crime.

The findings — recently published in the journal Mass Communication and Society — suggest potential obstacles that women who wear hijabs may face… More

Fight Fake News

Preparation, transparency among keys to fighting fake news crises

December 2, 2019

By Nahyun Kim, Page Center graduate student

Fake news has become a real concern for corporations. When fake news about a company goes viral, it is recommended that the company actively engages in refuting the fabricated information to defend its reputation.

To help prepare rapid and effective corporate responses to fake news, a recent study, “Listening In: Fostering Influencer Relationships to Manage Fake News,” investigated how public relations practitioners monitor fake news, and how they can… More

Soyoon Kim & Queenie J. Li

Research in Progress: Can digital gaming help promote mental health?

October 10, 2019

By Soyoon Kim & Queenie J. Li, University of Miami

College means a time of freedom and time to explore the future with excitement. However, the transition into college also means a time of intense challenge to students’ mental health. The significant challenge brings many college students overwhelming anxiety and unbearable depression.

The ongoing crisis in colleges across the nation shows that better and accessible professional services are critical to helping students with mental health issues move… More

Research in Progress: How and when should corporations engage in social issues?

October 9, 2019

By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?

The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support for both conservative and liberal positions and representing a range of issues.

Examples include Dick’s Sporting Goods public… More

Daniela Dimitrova and Emel Ozdora Aksak

Research in Progress: The role of media discourse and NGO advocacy for marginalized populations

September 23, 2019

By Daniela Dimitrova, Iowa State University and Emel Ozdora Aksak, Bilkent University

We’ve all seen the pictures—the tiny body of a boy drowned on the way to Europe or the veiled, desperate mother separated from her child inside a refugee camp. This is how most people learn about the Syrian refugee crisis, among the biggest humanitarian calamities of our time with millions of displaced Syrian nationals migrating to the Middle East and other countries around the globe.