Linda Hon and Leping You

Research in Progress: Antecedents and outcomes of corporate political advocacy among consumers

September 13, 2019

By Linda Hon and Leping You, University of Florida

In 2013, 278 companies filed an amicus brief with the U.S. Supreme Court expressing their opposition to the Defense of Marriage Act (DOMA) — the federal law that defines marriage as between a man and a woman.

Beyond the U.S. context, Google’s gay marriage campaign ‘‘Legalize Love’’ is particularly remarkable by targeting not only legislation in its home country, but also in host nations such as Singapore and… More

Brooke W. McKeever, Robert McKeever, Minhee Choi

Research in Progress: Construction and validation of new scales for advocacy and activism

September 10, 2019

By Brooke W. McKeever, Robert McKeever, Minhee Choi, University of South Carolina

Advocacy and activism play significant roles in the success of many types of organizations, and the study of these concepts has gained increased prominence within communications and public relations research.

While advocacy and activism have been defined and examined by focusing on strategic communication strategies from advocacy groups and nonprofit organizations, more recent studies have explored the two concepts from many sides (e.g., by looking… More

Derek Moscato, Western Washington University

Research in Progress: Energizing communities within a larger environmental activism

September 4, 2019

By Derek Moscato, Western Washington University

Given the sheer number of climate-related weather events recently, it is surprising that environmental topics, including the climate crisis, do not receive more attention in national public forums.

Take, for example, the Democratic Party presidential debates earlier this summer. As noted by Inside Climate News, over the course of two evenings, the climate discussion received less than 15 of 240 minutes of debate.

This speaks to a larger problem… More

Jessica Myrick, Pennsylvania State University

Research in Progress: The effects of consuming science narratives via social media

August 12, 2019

By Jessica Myrick, Pennsylvania State University

People like stories. More than we even realize, we organize our societies and daily lives around narratives. We feel more comfortable when we know the background plot before being presented with a new crucial bit of information. Stories tend to stick with us longer, too, whereas bullet point lists of facts can easily slip our mind.

Science communication scholars have caught on to the notion that stories are powerful ways to… More

Lewen Wei, Penn State Ph.D. student

Research in Progress: Mitigating skeptical perceptions of green CSR initiatives in crisis situations

July 26, 2019

By Lewen Wei, Penn State Ph.D. student

Environmentally-focused corporate social responsibility (CSR) helps to create and maintain a favorable corporate image as it appeals to stakeholders and publics who appreciate efforts in environmental protection and sustainable operations.

Despite those promising benefits, using such CSR in a corporate crisis can subject companies to undesirable suspicion as people are likely to consider CSR in this context more as “front-stage performance” to solve the crisis, and not sincere efforts for… More

Juliana Fernandes and Weiting Tao and Yi Grace Ji

Research in Progress: Exploring message repetition strategies in digital political communication

July 25, 2019

By Juliana Fernandes and Weiting Tao, University of Miami, and Yi Grace Ji, Virginia Commonwealth University

Repetition permeates our lives. Every day we are exposed to numerous stimuli that are repeated multiple times.

Just think about your news consumption routine. You open your Facebook page and there is a news story about an important sociopolitical issue. You then open your email and the media sources you subscribe to alert you about the same story.

Later in… More