Using digital media to engage low-income publics
December 8, 2019
By Ashley Smalls, Page Center graduate student
Social and mobile engagement with low-income individuals in a way that matches their needs is ever evolving. Findings suggest that traditional face-to-face dialogue and engagement may still be the best way to achieve an authentic relationship.
A Page Center-funded study titled “Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics” provides an analysis of interviews with 39 public relations and communications professionals. Interviewees conveyed that social media partnerships… More
Women wearing hijabs in news stories may be judged negatively
December 4, 2019
• Jonathan McVerry
Women wearing a veil or headscarf in the United States may face harsher social judgement, according to a study by Penn State and Page Center researchers that found when given the same information in a news story, some people may consider a woman wearing a headscarf to be more likely to have committed a crime.
The findings — recently published in the journal Mass Communication and Society — suggest potential obstacles that women who wear hijabs may face… More
Preparation, transparency among keys to fighting fake news crises
December 2, 2019
By Nahyun Kim, Page Center graduate student
Fake news has become a real concern for corporations. When fake news about a company goes viral, it is recommended that the company actively engages in refuting the fabricated information to defend its reputation.
To help prepare rapid and effective corporate responses to fake news, a recent study, “Listening In: Fostering Influencer Relationships to Manage Fake News,” investigated how public relations practitioners monitor fake news, and how they can… More
Research in Progress: Can digital gaming help promote mental health?
October 10, 2019
By Soyoon Kim & Queenie J. Li, University of Miami
College means a time of freedom and time to explore the future with excitement. However, the transition into college also means a time of intense challenge to students’ mental health. The significant challenge brings many college students overwhelming anxiety and unbearable depression.
The ongoing crisis in colleges across the nation shows that better and accessible professional services are critical to helping students with mental health issues move… More
Research in Progress: How and when should corporations engage in social issues?
October 9, 2019
By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University
Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?
The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support for both conservative and liberal positions and representing a range of issues.
Examples include Dick’s Sporting Goods public… More
Research in Progress: The role of media discourse and NGO advocacy for marginalized populations
September 23, 2019
By Daniela Dimitrova, Iowa State University and Emel Ozdora Aksak, Bilkent University
We’ve all seen the pictures—the tiny body of a boy drowned on the way to Europe or the veiled, desperate mother separated from her child inside a refugee camp. This is how most people learn about the Syrian refugee crisis, among the biggest humanitarian calamities of our time with millions of displaced Syrian nationals migrating to the Middle East and other countries around the globe.