PR pros must walk a tightrope with their frontline employees on social media
July 11, 2018
By Justin Walden, North Dakota State University
Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Arthur W. Page Center-supported study in Corporate Communications: An International Journal.
Thanks to a Page Center Legacy Scholars grant, I studied how strategic communicators navigate these challenges and how they guide employees’ posts about work on social media.
This project was born out of my interest in… More
Code of conduct guides social media interactions with customers
July 4, 2018
By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University
Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly see customers use social media to get immediate responses from brands
Social care, or customer service offered through social… More
Research in Progress: Attitudes and aptitudes in media literacy and ‘fake news’
June 26, 2018
By Jami Fullerton, Oklahoma State University; Alice Kendrick, Southern Methodist University; and Lori Melton McKinnon, Oklahoma State University
Without doubt, we live in a world where information—accurate or not—spreads rapidly. The spread of misinformation is nothing new. However, a convergence of factors in today’s digital society has resulted in a range of challenges involving the origin, dissemination, veracity and effects of many types of messaging. These messages include news, “fake news,” sponsored blog posts and native advertising.
Research in Progress: Why do people share fake news on social media?
June 19, 2018
By Toby Hopp, University of Colorado at Boulder
History is full of examples of cynical actors using weaponized false information (or “disinformation”) to achieve political, social and economic ends. So, in a sense, there’s nothing really new about fake news.
And yet, there exists widespread concern about the society-shaping potential of fake news. These anxieties do not feel historic or old or well-worn in character, but instead, fresh, new, and frankly speaking, a bit frightening. … More
Research in Progress: How can we prevent ‘fake news’ consumption?
June 6, 2018
By Hernando Rojas and Kwansik Mun, University of Wisconsin – Madison
The circulation and adoption of “fake news” and misinformation are detrimental to the functioning of any democratic system. In the communication ecosystem of the 20th Century, centralization in the distribution of information, and professional practices by journalists, sought to keep misinformation at bay.
However, in the 21st Century, emerging communication models have decentralized information distribution, accelerated the news cycle, and infused it with strategically placed misinformation… More
Correction placement affects perceived importance and credibility
June 4, 2018
• Jonathan McVerry
New research suggests online news publications can enhance credibility by rearranging their corrections.
With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high reputation for integrity, could increase its credibility with readers by moving article corrections from the bottom of the story to… More