Erica Ciszek research

Cultivating trust with LGBTQ publics

May 7, 2019

By Leah Tobia, Page Center intern

To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.

With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at the University of Texas at Austin, conducted a study that focuses on building relationships through the concept of trust. The… More

Diana Sisson

Q&A with Page Center research fellow Diana Sisson

April 29, 2019

By Leah Tobia, Page Center intern

It is difficult to identify authenticity in a time when fake news and mistrust make headlines. Diana Sisson, an assistant professor of public relations at Auburn University, is bridging the gap between how practitioners and researchers define authenticity.

In 2017, Sisson’s proposal on digital media research was selected by the Page Center. She is now one of two scholars the Center selected last August for its new research fellows program. As… More

Marlene Neill

Q&A with Page Center research fellow Marlene Neill

April 19, 2019

By Leah Tobia, Page Center intern

Installing ethics education into classrooms around the globe is the top recommendation of a 2018 report released by the Commission on Public Relations Education. Marlene Neill, assistant professor at Baylor University, is creating a plan to help the Page Center answer the Commission’s call.

Neill has a long history with the Page Center as a scholar and advocate. Last August, she was selected as one of two Page Center… More

Messner

Page Center study researches immigration-focused images on social media

April 8, 2019

By Jeanine Guidry, Marcus Messner and Jay Adams, Virginia Commonwealth University

While the United States has long been considered a nation of immigrants, the issue of immigration has become more contentious by the day in the past few years.

Whether the issue is limiting travel from specific nations in the Middle East and Africa, building a wall to deter illegal immigration on the U.S.-Mexico border and enforcing new policies regarding immigrant families with children entering the United… More

Yeonsoo Kim

Communicating CSR efforts through social media

April 2, 2019

By Yeonsoo Kim, James Madison University

What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or questions?

Demonstrating CSR in the context of the environment, society and the world at large has long been regarded… More

Regina Chen

Public reactions to creating shared value in the U.S., Germany and China

March 21, 2019

By Yi-Ru Regina Chen, HKBU; Ben Boyd, president of practices, sectors and offerings at Edelman Public Relations; Don Stacks, professor at the University of Miami; Ansgar Zerfass, professor at the University of Leipzig; Chun-Ju Flora Hung-Baesecke, senior lecturer at Massey University; and Shannon Bowen, professor at the University of South Carolina

Coined by Porter and Kramer at Harvard University, “creating shared value” (CSV) has garnered buzz among business professionals, especially in North America. These professionals are concerned about how… More

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