Research in Progress: Can employees increase trust in CSR initiatives?
November 6, 2018
By Geah Pressgrove, West Virginia University, Carolyn Kim, Biola University and Cristóbal Barra, Universidad de Chile
In 2017, the Edelman Trust Barometer reported that trust in government, business, media and NGOs had declined to the point of a global crisis of trust.
Based on current research, the lack of trust in organizations seems to stem from the belief that organizations are more interested in their personal gain than the good of society or the public. For… More
Research in Progress: CSR communication as native advertising
October 29, 2018
By Linwan Wu and Holly Overton, University of South Carolina
Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.
The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some argue that native advertising is the next big trend, as it effectively grabs consumers’ attention in this era of information… More
Research in Progress: Green CSR perceptions in the U.S. and India
October 22, 2018
By Nandini Bhalla, University of South Carolina
Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.
We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean water to needy communities. Organizations are developing various strategies to effectively communicate about their CSR activities to local and global… More
Research in Progress: The priming of ‘fake news’ for automated media
October 15, 2018
By Christopher M. Cox, Christopher Newport University
When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.
As we see with the ongoing dilemma of fake news on Facebook, one of the central quandaries is how (or if) Facebook can tweak its algorithms to ensure users receive a composite… More
Research in Progress: Comparing real news vs. fake news in the Zika epidemic
September 18, 2018
By Qian Xu, Elon University and Shi Chen, University of North Carolina at Charlotte
More and more individuals choose social media as the first source to gain information during health crises and disease outbreaks. While the low cost and easy access of social media make it more convenient for health officials and communicators to disseminate useful information, they also provide the unfortunate opportunities for fake health news to spread quickly and widely.
According to research, this… More
Research in Progress: Ethical digital engagement with low-income publics
September 11, 2018
By Katie R. Place, Quinnipiac University
Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”
Among the diverse stakeholders every organization must recognize, low-income publics remain especially marginalized. A 2015 report by the Institute for… More