Research in Progress: What made #MeToo go viral on social media?
July 15, 2019
By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia
#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social media environment.
Previous studies say narrative framing and visual framing can facilitate a public’s message selection and sharing behaviors… More
Research in Progress: Building disaster resilience through authentic and coordinated storytelling
June 24, 2019
By Jenny Zhengye Hou, Queensland University of Technology
Let me set the scene for you. You are a government communication officer and today is the anniversary of a tragic international disaster. For example, it could be the anniversary of the 9/11 terrorist attacks in 2001, the Wenchuan earthquake in 2008, or the Christchurch mass shooting in March of this year.
You open the newspapers or browse social media content and sense strong, mostly negative feelings among the… More
Research in Progress: Effects of narrative video political ads on voter attitudes
June 18, 2019
By Jeff Conlin and Guolan Yang, Penn State Ph.D. candidates
What do honoring women warriors, spurring local business growth and spotting “Big Foot” in corporate America have in common?
Well, not much. Except these topics were among the most popular political video storylines of advertisements that ran during the 2018 midterm elections. In today’s fragmented and polarized media environment, a well-crafted story may hold unique abilities to convince voters who otherwise might not be… More
Research in Progress: Developing the female candidate’s story: New directions in political PR
June 11, 2019
By Stephanie Madden, Pennsylvania State University, and Abbey Levenshus, Butler University
On January 3, 2019, the 116th U.S. Congress made herstory as 127 women were sworn into office.
News coverage of the 116th Congress focused not only on candidates as women, but also on other aspects of their identities such as the first female combat veteran, youngest woman in Congress, first Native American woman, first Muslim woman and first openly gay senator. Rather than trying to… More
How corporations can survive a fake news crisis
June 5, 2019
By Michele E. Ewing and Cheryl Ann Lambert, Kent State University
In a society where anything can be said and taken as fact by large segments of the population, organizations are facing an uphill battle to prove their communication is credible. Unfortunately, fake news producers have widened the gulf between what messaging organizations can and cannot control. To find out why some organizations have survived false accusations while others have not, we sought out senior corporate communication practitioners… More
Research in Progress: Revisiting the concept of stewardship in public relations
May 31, 2019
By Virginia S. Harrison, Penn State Ph.D. student
In 1961, Charles and Marie Robertson of A&P supermarkets made a landmark gift to Charles’ alma mater, Princeton University. Benefitting the Woodrow Wilson School of Public Policy and International Affairs, the gift was designated to support students training for careers in government.
However, in 2002, the Robertson heirs sued Princeton, alleging the university was no longer using the funds for their intended purpose. Princeton officials defended the use of… More