Environmentally-focused corporate social responsibility (CSR) helps to create and maintain a favorable corporate image as it appeals to stakeholders and publics who appreciate efforts in environmental protection and sustainable operations.
Despite those promising benefits, using such CSR in a corporate crisis can subject companies to undesirable suspicion as people are… More
To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.
With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at… More
By Yi-Ru Regina Chen, HKBU; Ben Boyd, president of practices, sectors and offerings at Edelman Public Relations; Don Stacks, professor at the University of Miami; Ansgar Zerfass, professor at the University of Leipzig; Chun-Ju Flora Hung-Baesecke, senior lecturer at Massey University; and Shannon Bowen, professor at the University of South Carolina
Coined by Porter and Kramer at Harvard University,… More
When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs.
Today, however, companies are actively seeking social… More