Blog Archive for Corporate Social Responsibility Category

CSR with phones

After natural disasters, authenticity via mobile devices is vital for companies

January 9, 2019

When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.

Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More

Sun Young Lee

Research in Progress: Creating shared value through participatory CSR

December 19, 2018

By Sun Young Lee, University of Maryland

Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs.

Today, however, companies are actively seeking social… More

Fan Yang and Holly Overton

Research in Progress: Understanding corporate rumors and the psychology of how they spread

December 4, 2018

By Fan Yang, University at Albany, and Holly Overton, University of South Carolina

Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.

Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across… More

Linwan Wu and Holly Overton

Research in Progress: CSR communication as native advertising

October 29, 2018

By Linwan Wu and Holly Overton, University of South Carolina

Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.

The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More

Nandini Bhalla

Research in Progress: Green CSR perceptions in the U.S. and India

October 22, 2018

By Nandini Bhalla, University of South Carolina

Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.

We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More

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