By Yi-Ru Regina Chen, Hong Kong Baptist University
Coined by Porter and Kramer at Harvard University, “creating shared value” (CSV) has garnered buzz among business professionals, especially in North America. These professionals are concerned about how to adapt to the competitive business environment, full of public expectations toward corporations to (partially) combat economic, environmental and social challenges.
When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs.
Today, however, companies are actively seeking social… More
By Fan Yang, University at Albany, and Holly Overton, University of South Carolina
Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.
Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across… More
By Linwan Wu and Holly Overton, University of South Carolina
Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.
The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More