Blog Archive for Corporate Social Responsibility Category

Linwan Wu and Holly Overton

Research in Progress: CSR communication as native advertising

October 29, 2018

By Linwan Wu and Holly Overton, University of South Carolina

Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.

The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More

Nandini Bhalla

Research in Progress: Green CSR perceptions in the U.S. and India

October 22, 2018

By Nandini Bhalla, University of South Carolina

Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.

We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More

Roger Bolton

Part 3: Q&A with Center board member Roger Bolton

May 4, 2018

Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the third of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about authentic campaigns and aligning philanthropic strategies… More

Roger Bolton

Part 2: Q&A with Center board member Roger Bolton

May 2, 2018

Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the second of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton discusses the impact CEOs and corporations can… More

Roger Bolton

Part 1: Q&A with Center board member Roger Bolton

April 30, 2018

Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the first of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about corporate advocacy and its role… More

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