Blog Archive for Corporate Social Responsibility Category

Research in Progress: How and when should corporations engage in social issues?

October 9, 2019

By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?

The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support… More

Lewen Wei, Penn State Ph.D. student

Research in Progress: Mitigating skeptical perceptions of green CSR initiatives in crisis situations

July 26, 2019

By Lewen Wei, Penn State Ph.D. student

Environmentally-focused corporate social responsibility (CSR) helps to create and maintain a favorable corporate image as it appeals to stakeholders and publics who appreciate efforts in environmental protection and sustainable operations.

Despite those promising benefits, using such CSR in a corporate crisis can subject companies to undesirable suspicion as people are… More

Erica Ciszek research

Cultivating trust with LGBTQ publics

May 7, 2019

By Leah Tobia, Page Center intern

To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.

With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at… More

Regina Chen

Public reactions to creating shared value in the U.S., Germany and China

March 21, 2019

By Yi-Ru Regina Chen, HKBU; Ben Boyd, president of practices, sectors and offerings at Edelman Public Relations; Don Stacks, professor at the University of Miami; Ansgar Zerfass, professor at the University of Leipzig; Chun-Ju Flora Hung-Baesecke, senior lecturer at Massey University; and Shannon Bowen, professor at the University of South Carolina

Coined by Porter and Kramer at Harvard University,… More

CSR with phones

After natural disasters, authenticity via mobile devices is vital for companies

January 9, 2019

When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.

Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More

Sun Young Lee

Research in Progress: Creating shared value through participatory CSR

December 19, 2018

By Sun Young Lee, University of Maryland

Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs.

Today, however, companies are actively seeking social… More

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