By Geah Pressgrove, West Virginia University, Carolyn Kim, Biola University and Cristóbal Barra, Universidad de Chile
In 2017, the Edelman Trust Barometer reported that trust in government, business, media and NGOs had declined to the point of a global crisis of trust.
Based on current research, the lack of trust in organizations seems to stem from… More
By Linwan Wu and Holly Overton, University of South Carolina
Native advertising, a buzzword in the field of strategic communications, imitates the form and appearance of editorial content. It is seamlessly integrated into people’s online newsfeeds and social media posts.
The practice of native advertising is controversial, as scholars have highlighted over the past few years. Some… More
Research has shown that multinational organizations (MNCs) engage in corporate social responsibility (CSR) activities in domestic and foreign countries to earn multiple benefits—such as goodwill and brand loyalty.
We have seen BP focus its advertising on preserving wildlife in Canada. Coca-Cola frequently shows off its work in Africa, distributing clean… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the third of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about authentic campaigns and aligning philanthropic strategies… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the second of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton discusses the impact CEOs and corporations can… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the first of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about corporate advocacy and its role… More