Blog Archive for Corporate Social Responsibility Category

Krishnamurthy Sriramesh and Neva Štumberger

Spirituality, individual values & organizational values: The impact on internal communication & CSR

December 3, 2015

By Krishnamurthy Sriramesh, professor at Purdue University, and Neva Štumberger, doctoral student at Purdue University

The concept of corporate social responsibility (CSR) appears to have gained traction in the latter part of the 20th Century, principally after the establishment of Global Compact in 2000 by then UN Secretary-General Kofi Annan, even though CSR-like practices can be discerned much… More

Brooke Weberling McKeever and David Remund

A shared commitment to integrity: Examining collaborative PR leadership

November 4, 2015

By David Remund, assistant professor at the University of Oregon, and Brooke Weberling McKeever, assistant professor at the University of South Carolina 

Much has been studied about leadership and ethics within corporations, within nonprofit organizations and within public relations practice. To our knowledge, though, no studies have examined where these three areas intersect. Specifically, how do corporations and… More

Baobao Song and Mary Ann Ferguson

Effective CSR communication: Engaging consumers’ prosocial behavior

October 21, 2015

By Baobao Song, doctoral student at the University of Florida, and Mary Ann Ferguson, professor at the University of Florida

Today corporate social responsibility (CSR) has been highlighted in the center of business operations by companies around the globe. As consumers become savvier in examining companies’ ethical and philanthropic behaviors, simply pouring resources into CSR will not earn… More

Holly Ott

Applying the situational theory of publics and framing theory to CSR communication

October 14, 2015

By Holly Ott, Ph.D. candidate at The Pennsylvania State University

Companies and organizations are utilizing a variety of strategies to communicate their corporate social responsibility (CSR) efforts. No longer deemed an optional initiative, CSR has become an expectation among organizational leaders and stakeholders. Both the professional field and academic world are still seeking strategies to determine what information… More

Shannon A. Bowen

Exploring ethical culture for internal stakeholders: Top-down authenticity and the role of the CCO

September 30, 2015

By Shannon A. Bowen, professor at the University of South Carolina

Read the full journal article:
https://www.prsa.org/Intelligence/PRJournal/Vol9/No1/index.html

Ethics is a central theme in public relations -- not only in ethics month, but also in the daily decision making processes of management in organizations of all sizes and industries, year in and year out. For the… More

Kelly Page Werder and Diana Ingenhoff

Social responsibility to social advocacy: A multicultural analysis of CSR communication effects

September 23, 2015

By Kelly Page Werder, associate professor at the University of South Florida, and  Diana Ingenhoff, professor at the University of Fribourg in Switzerland

Organizations are increasingly taking a public stance on social issues. Whether voluntarily or by force, planned or by accident, business is moving beyond classic bottom-line driven corporate social responsibility (CSR) to social advocacy that promotes… More

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