“(W)e found that Americans are 8.1% more likely to purchase from a company that shares their opinions and are 8.4% less likely to purchase from a company that doesn’t.”
The Arthur W. Page Center professional-in-Residence for this semester will deliver a public lecture at 7 p.m. Tuesday, March 3, in the Nittany Lion Inn boardroom. Jon Yokogawa, vice president at interTrend Communications in Long Beach, California, will speak on “Corporate Responsibility for Diversity and Inclusion in Media/Advertising.” The Professional-in-Residence Lecture Series is supported by a grant from the… More
When Ethical Corporation wanted insight into sustainability messaging by companies, it turned to Lee Ahern, senior research fellow at the Arthur W. Page Center for Integrity in Public Communication and project manager for the Page Center’s Sustainability Communications Initiative.
Ahern has studied 30 years of sustainability messaging by firms. The trend, he told writer April Streeter,… More
CommPro.Biz asked Supa to write the essay after a paper by Supa and the University of Central Florida’s Melissa Dodd appeared in the current CSR-themed issue of Public Relations Journal. The special issue of the… More
Arthur W. Page stood for responsibility and integrity in the telecommunications industry. He called upon the industry to “turn the searchlight on ourselves and see that we are actually, in every possible way, doing our job in the public interest” (Page, 1933, p. 6). Training students for careers in the information and communication technology (ICT) industry comes not only… More
“In order to make the process of teaching effective it has to have variety…. It must appear in relation to what is going on in the company and the world.”
– Arthur W. Page, 1938.
In 1938, Arthur Page urged public relations practitioners to learn and apply skills of critical judgment in the solution of emerging problems.… More
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