Fake news has become a real concern for corporations. When fake news about a company goes viral, it is recommended that the company actively engages in refuting the fabricated information to defend its reputation.
To help prepare rapid and effective corporate responses to fake news, a recent study, “Listening… More
By Michele E. Ewing and Cheryl Ann Lambert, Kent State University
In a society where anything can be said and taken as fact by large segments of the population, organizations are facing an uphill battle to prove their communication is credible. Unfortunately, fake news producers have widened the gulf between what messaging organizations can and cannot control. To… More
By Fan Yang, University at Albany, and Holly Overton, University of South Carolina
Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.
Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across… More
By Christopher M. Cox, Christopher Newport University
When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.
As we see with the ongoing dilemma of fake news on Facebook,… More
By Qian Xu, Elon University and Shi Chen, University of North Carolina at Charlotte
More and more individuals choose social media as the first source to gain information during health crises and disease outbreaks. While the low cost and easy access of social media make it more convenient for health officials and communicators to disseminate useful information, they… More