Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”
By Michele Ewing, Kent State University, Rita Linjuan Men, University of Florida and Julie O’Neil, Texas Christian University
The growing use of social media in organizations is causing a reshaping of internal communication strategy. We conducted a study to explore the value of using internal social media. Our research resulted in several recommendations for companies who have or… More
Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Arthur W. Page Center-supported study in Corporate Communications: An International Journal.
Thanks to a Page Center Legacy Scholars grant, I studied how strategic communicators navigate these challenges and… More
By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University
Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly… More
New research suggests online news publications can enhance credibility by rearranging their corrections.
With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high… More