Blog Archive for Social Media Category

Yen-I Lee,Xuerong Lu, Yan Jin, University of Georgia

Research in Progress: What made #MeToo go viral on social media?

July 15, 2019

By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia

#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social… More

Messner

Page Center study researches immigration-focused images on social media

April 8, 2019

By Jeanine Guidry, Marcus Messner and Jay Adams, Virginia Commonwealth University

While the United States has long been considered a nation of immigrants, the issue of immigration has become more contentious by the day in the past few years.

Whether the issue is limiting travel from specific nations in the Middle East and Africa, building a wall… More

Yeonsoo Kim

Communicating CSR efforts through social media

April 2, 2019

By Yeonsoo Kim, James Madison University

What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or… More

Fussell Sisco

Research in Progress: Communicating social capital through the digital world

January 22, 2019

By Hilary Fussell Sisco, Quinnipiac University

As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).

Social capital is the capacity for an organization to use… More

Christopher Cox

Research in Progress: The priming of ‘fake news’ for automated media

October 15, 2018

By Christopher M. Cox, Christopher Newport University

When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.

As we see with the ongoing dilemma of fake news on Facebook,… More

Katie R. Place

Research in Progress: Ethical digital engagement with low-income publics

September 11, 2018

By Katie R. Place, Quinnipiac University


Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”

Among… More

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