Social and mobile engagement with low-income individuals in a way that matches their needs is ever evolving. Findings suggest that traditional face-to-face dialogue and engagement may still be the best way to achieve an authentic relationship.
People like stories. More than we even realize, we organize our societies and daily lives around narratives. We feel more comfortable when we know the background plot before being presented with a new crucial bit of information. Stories tend to stick with us longer, too, whereas bullet point lists of facts can… More
By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia
#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social… More
What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or… More