Blog Archive for Social Media Category

Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida

Adapting organizational tactics for digital internal listening – Scholar Q&A

December 4, 2023

For as long as businesses with employees have been around, there has been some form of internal organizational listening. But over the years, things change, and businesses need to adapt to ensure their employees feel heard and respected. Page Center scholars Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida, are leading a project… More

Lim and Shin

Understanding corporate data responsibility through the user’s eyes – Scholar Q&A

November 6, 2023

Look up information about the Cayman Islands, and you can expect to see advertising about the vacation spot to show up in your Facebook feed. For most consumers, that kind of personalized advertising is not new. However, new algorithms powered by artificial intelligence and the use of data harvesting has changed the landscape. Scholars Joon Soo Lim, Syracuse University;… More

Yen-I Lee

Motivating prosocial behavior with the power of influencers – Scholar Q&A with Yen-I Lee

August 7, 2023

Generation Z suffers from mental illness more than any other age group, according to the National Institutes of Mental Health, even more so since the COVID-19 pandemic. Research says that influencers have the power to reach this age group through social media. They can connect to their followers and potentially raise awareness of important topics, like mental health issues.… More

Sisi QA

Building a toolbox for prosocial health messaging – Scholar Q&A with Sisi Hu

July 25, 2023

Scholars Sisi Hu and Amanda Hinnant share a common interest in researching prosocial health and science communication. Their collaboration started at the University of Missouri where Hu was a Ph.D. student and Hinnant was her dissertation adviser. Hu recently became an assistant professor at the University of Arkansas, but their collaboration continues. Their project studying motivations of messaging in… More

Queenie Li Miami

Strengthening public resilience post tragedy via social media – Scholar Q&A with Queenie Li

June 30, 2023

Scholars Queenie Jo-Yun Li and Yeunjae Lee both joined the School of Communication at the University of Miami in 2018. They quickly became collaborators. Their different interests – Li focuses on health communication and social change and Lee studies internal and employee communication – help inspire unique research ideas that examine how organizations can use resources to facilitate social… More