Blog Archive for Social Media Category

Fussell Sisco

Research in Progress: Communicating social capital through the digital world

January 22, 2019

By Hilary Fussell Sisco, Quinnipiac University

As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).

Social capital is the capacity for an organization to use… More

Christopher Cox

Research in Progress: The priming of ‘fake news’ for automated media

October 15, 2018

By Christopher M. Cox, Christopher Newport University

When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.

As we see with the ongoing dilemma of fake news on Facebook,… More

Katie R. Place

Research in Progress: Ethical digital engagement with low-income publics

September 11, 2018

By Katie R. Place, Quinnipiac University

Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”

Among… More

Michele Ewing, Rita Linjuan Men, and Julie O’Neil

Using social media to enhance employee communication and engagement

August 20, 2018

By Michele Ewing, Kent State University, Rita Linjuan Men, University of Florida and Julie O’Neil, Texas Christian University

The growing use of social media in organizations is causing a reshaping of internal communication strategy. We conducted a study to explore the value of using internal social media. Our research resulted in several recommendations for companies who have or… More

Erica Ciszek

Research in Progress: Ethical engagement with LGBT stakeholders

July 24, 2018

By Erica Ciszek, University of Texas at Austin

June has come and gone*. The rainbow flags and streamers have been packed in storage for next year. But what about the remaining 11 months of the year?

While the Supreme Court of the United States legalized same-sex marriage in 2015, Richard Edelman, president and CEO of Edelman, noted,… More

Justin Walden

PR pros must walk a tightrope with their frontline employees on social media

July 11, 2018

By Justin Walden, North Dakota State University

Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Arthur W. Page Center-supported study in Corporate Communications: An International Journal.

Thanks to a Page Center Legacy Scholars grant, I studied how strategic communicators navigate these challenges and… More