September 18, 2013

Fifty-nine percent of respondents who were familiar with their company or client’s Wikipedia article indicated that it currently has one or more factual errors. That’s one finding from a sample of 1,620 public relations professionals conducted by Dr. Marcia W. DiStaso, senior research fellow in the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

June 13, 2013

It’s a simple reality of business today: organizations are under intense pressure to use social media to connect with employees.

A Fast Company.com opinion piece last year noted that worldwide, companies can unlock up to $1.3 trillion in value through social media’s enhanced organizational communication and new employee collaboration.

Likewise, evidence suggests employees are demanding access… More

May 1, 2013

By R. Nicholas Gerlich, Emily S. Kinsky, Kristina Drumheller, Meagan Brock & Marc Sollosy, West Texas A&M University

Editor’s Note: This is a summary of a study presented at the 2013 International Public Relations Research Conference in March. The authors’ paper won the Arthur W. Page Center Benchmarking Award at the event.

Corporations and non-profit organizations alike… More