Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Arthur W. Page Center-supported study in Corporate Communications: An International Journal.
Thanks to a Page Center Legacy Scholars grant, I studied how strategic communicators navigate these challenges and… More
By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University
Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly… More
New research suggests online news publications can enhance credibility by rearranging their corrections.
With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high… More
By Leticia Bode, Georgetown University; Melissa Tully, University of Iowa; and Emily Vraga, George Mason University
During the 2016 United States presidential election campaign, the term “fake news” rose to prominence in popular culture and conversation. The realization that people and groups were intentionally creating, disseminating, and popularizing “news” stories that were deliberately fake—not based on any facts… More
By Stevie Berberick, post-defense doctoral candidate at Penn State
Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that for strategic communication practitioners social media matters.