Blog Archive for Social Media Category

Erica Ciszek

Research in Progress: Ethical engagement with LGBT stakeholders

July 24, 2018

By Erica Ciszek, University of Texas at Austin

June has come and gone*. The rainbow flags and streamers have been packed in storage for next year. But what about the remaining 11 months of the year?

While the Supreme Court of the United States legalized same-sex marriage in 2015, Richard Edelman, president and CEO of Edelman, noted,… More

Justin Walden

PR pros must walk a tightrope with their frontline employees on social media

July 11, 2018

By Justin Walden, North Dakota State University

Frontline employees’ personal social media use can pose numerous behind-the-scenes challenges to public relations professionals and their organizations, according to a Arthur W. Page Center-supported study in Corporate Communications: An International Journal.

Thanks to a Page Center Legacy Scholars grant, I studied how strategic communicators navigate these challenges and… More

Freberg and Kim

Code of conduct guides social media interactions with customers

July 4, 2018

By Karen Freberg, University of Louisville, and Carolyn Kim, Biola University

Social media and public relations go hand-in-hand in many circumstances, but nothing is as strong as the connection it has to organizational public relations (OPR). The ways individuals can engage in dialogue and conversation with brands today are limitless, but for customer inquiries and service options, we mostly… More

Kirstie Hettinga and Alyssa Appelman

Correction placement affects perceived importance and credibility

June 4, 2018

New research suggests online news publications can enhance credibility by rearranging their corrections.

With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high… More

Leticia Bode, Melissa Tully, and Emily Vraga

Research in Progress: Combating the spread of fake news and misinformation on social media

May 15, 2018

By Leticia Bode, Georgetown University; Melissa Tully, University of Iowa; and Emily Vraga, George Mason University

During the 2016 United States presidential election campaign, the term “fake news” rose to prominence in popular culture and conversation. The realization that people and groups were intentionally creating, disseminating, and popularizing “news” stories that were deliberately fake—not based on any facts… More

Stevie Berberick

YouTube producers can provide clear answers for transgender individuals

March 15, 2017

By Stevie Berberick, post-defense doctoral candidate at Penn State

Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that  for strategic communication practitioners social media matters.