When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”
By Michele Ewing, Kent State University, Rita Linjuan Men, University of Florida and Julie O’Neil, Texas Christian University
The growing use of social media in organizations is causing a reshaping of internal communication strategy. We conducted a study to explore the value of using internal social media. Our research resulted in several recommendations for companies who have or… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the third of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about authentic campaigns and aligning philanthropic strategies… More
When companies begin planning corporate social responsibility (CSR) strategies, executives will want to get their stakeholders involved from the beginning, according to a recently published Page-funded study.
Published online this month in Public Relations Review, the study asked communication, CSR and sustainability managers from major U.S. companies how they viewed their company’s CSR initiatives and what, if… More
Companies share their advocacy activities in many ways. Two common methods are through strategic public relations (editorials) and paid advertising (magazine ads). In a world where the public is inundated with messages from all over, two researchers aimed to find which method was more effective in sharing a company’s advocacy efforts.