Social and mobile engagement with low-income individuals in a way that matches their needs is ever evolving. Findings suggest that traditional face-to-face dialogue and engagement may still be the best way to achieve an authentic relationship.
By Jenny Zhengye Hou, Queensland University of Technology
Let me set the scene for you. You are a government communication officer and today is the anniversary of a tragic international disaster. For example, it could be the anniversary of the 9/11 terrorist attacks in 2001, the Wenchuan earthquake in 2008, or the Christchurch mass shooting in March of… More
When a natural disaster strikes, it’s wise for companies to engage stakeholders with useful and timely information on their mobile devices. If the messages have a clear purpose, they may foster positive, authentic relationships with publics.
Two studies examined how public perceptions of companies are affected when the organizations share corporate social responsibility (CSR) initiatives on mobile devices.… More
Of the Page Principles, “Listen to Stakeholders” resonates with me the most—and supports ethical and inclusive engagement between organizations and their publics. Unfortunately, through my research, I’ve found that some organizations fail to listen to their publics and “engage a diverse range of stakeholders through inclusive dialogue.”
By Michele Ewing, Kent State University, Rita Linjuan Men, University of Florida and Julie O’Neil, Texas Christian University
The growing use of social media in organizations is causing a reshaping of internal communication strategy. We conducted a study to explore the value of using internal social media. Our research resulted in several recommendations for companies who have or… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the third of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about authentic campaigns and aligning philanthropic strategies… More