In today’s polarized world, corporate sustainability has become more than just a buzzword; it has become an essential aspect of a corporation’s identity and success. As many corporations show an increasing commitment to a more sustainable behavior, media and public expectations about a corporation's sustainability efforts and operations have increased.
By Ching-Hua Chuan, Michelle Seelig, Weiting Tao, and Sunny Tsai, University of Miami
Although many people consider themselves ecologically aware, their attitudes often fail to align with actual behaviors for mitigating environmental problems. To address this gap, we designed, developed, and empirically evaluated a theory-driven mobile app intervention called “Eco-Warrior.” The app is designed to form… More
By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University
Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.
As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More
By Gregoria Arum Yudarwati, Universitas Atma Jaya Yogyakarta
There is a need to understand corporate sustainability communication from the perspective of women groups as agents of pro-environmental behavior and circular economy initiative.
My study contends that corporate sustainability communication should facilitate the communication process that promotes the ideas of equality and inclusion of the public who bring… More
By Baobao Song, Virginia Commonwealth University, and Minhee Choi, Texas Tech University
On September 20, 2021, the United Nations (U.N.) held its 76th annual General Assembly in a hybrid format, featuring in-person and online participation. The event received special attention because of BTS, a seven-member South Korean boy band. During the assembly, over one million fans worldwide joined… More
By Courtney D. Boman and Matthew S. VanDyke, University of Alabama
In the era of heightened environmental awareness, consumers increasingly seek products aligned with sustainability values. However, amidst genuine efforts, a larger shadow looms – greenwashing. This deceptive practice involves organizations intentionally disseminating misleading information (i.e., disinformation) to create an eco-friendly public image. Our study,… More
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