April 16, 2015

On the bell curve of sustainability—between “talking the talk” and “walking the walk”—most companies are in the middle, doing “random acts of greenness.”  So said Joel Makower, chair and executive editor of GreenBiz Group and creator of GreenBiz.com, in a presentation at Penn State as part of the Arthur W. Page Center Professional-in-Residence and Lecture Series.  For more on… More

April 2, 2015

He is one of the world’s leading voices on green business practices.  The Arthur W. Page Center is sponsoring his visit to Penn State.  Joel Makower, chair and executive editor of GreenBiz Group and creator of GreenBiz.com, will present a free public lecture at 7:30 p.m., Wednesday, April 15 in Carnegie Cinema.  His topic:  “Can Companies Ever be Credible… More

February 17, 2015

The Reinvention Fund of Penn State’s Sustainability Institute is helping to support the latest venture by the Arthur W. Page Center for Integrity in Public Communication.  The Page Center intends to conduct a large-scale national survey to gauge public beliefs, knowledge, attitudes and opinions about sustainability. 

“We are inviting communication scholars from all over to join… More

October 24, 2014

n a recent blog post, I discussed a research study that examined how 100 of the nation’s top public and private higher education institutions are defining sustainability and communicating about sustainability initiatives through their websites. Specifically, the study aimed to explore how and to what extent top colleges and universities are integrating sustainability into teaching, research, and service initiatives.… More

September 26, 2014

Former BP scientist and DOE Undersecretary Steven Koonin landed an elbow to the ribs of the “97-percenters” in a recent article in The Wall Street Journal titled “Climate Science Is Not Settled” (WSJ, Sept. 19, 2014).

Climate policy advocates quickly called foul. The result has been another sideline dust-up in the continuing climate science consensus debate. Not… More

November 6, 2013

When it comes to promoting “green” behavior, pure informational advertising and marketing campaigns don’t work.  You have to tap into “emotional drivers” to create change.  So said Lee Ann Head, the first Arthur W. Page Center Professional-In-Residence, in a lecture on campus November 5.

Head is vice president for research and insight for the Tennessee-based Shelton Group, the… More